If you plan to attend an exhibition, one of the most important aspects of an eye-catching exhibition stand is the design that will grab visitors’ attention and leave a lasting impression. Exhibition stand design and build can be costly for any business. The first impression is really important. So, try to make a good impression so you don’t lose potential customers to your competitors. Whether you’re a regular exhibitor or a newbie, the initial investment will consume a portion of your marketing budget.
For any business, return on investment is the primary goal. The most important decision when planning an exhibition will be the choice of exhibition stand design. With that in mind, planning carefully and considering all the factors that could affect that return is important. Each element of the exhibition stand must be chosen correctly to make a strong impression on potential customers and stand out from the competition.
In this article, we share 8 tips for designing a successful exhibition stand that attracts visitors, generates leads, and ultimately increases sales.
Floor space
Floor space may limit the length and width of the exhibition stand design, but the extent is minimal. Ultimately, the budget and showcasing objectives will determine the floor space of the stand. Try to take up less space in one product presentation. Reserving stand space a year in advance or soon after the current show ends can be surprisingly rewarding as you have more options and the chance to reserve stand space at a lower price.
Start early
When we say start early, we mean that you contact the stand builder as soon as you have booked your exhibition space. For what? Since this is the starting structure for the exhibition stand design and build, your stand can be open from one to four sides and depending on the configuration, this will affect the design of your stand. When you get the chance, it’s worth sitting down and thinking about your main goals: Could it be to increase brand awareness? Or a better product presentation? Or attract as many people as possible to your stand? It will lead the project based on what is most important to you. A few workarounds can be used to meet specific requirements. This needs to be communicated before the design begins.
Starting early is one of our exhibitions stand design tips because it gives you a place to sleep while designing. If you give it up too late, you may need more time to adequately complete the project you want and may have to revert to something simpler and faster. The more complex the project, the longer it takes to plan and build. As a rule, you should contact the stand builder at least 3-4 months before your showcase date. You may need to spend even more time if you are looking for something specific, such as specific materials, finishes, or complex components.
Set goals
Before you start designing, it’s important to define your exhibition goals and reasons, such as revenue generation, product launches, brand awareness, market research, and networking. Different purposes require different display designs to achieve a more effective stand. You can design a stand that looks great, but if it doesn’t communicate the functionality of your product/service or your company’s image and values, you’re wasting your time and money.
Position
Traffic conditions at the exhibition site will determine the location of the stand. Consider traffic lines from entrances and exits and routes to meetings, restrooms, and cafeterias. This will also determine the design of the exhibition stand and the entry and exit point of the banner sale. You will know when you receive a detailed venue plan from the exhibition organizers.
Important Note
If the organizer has yet to specify the position of the pillars or air conditioning ducts, it is better to inquire in advance. This can hinder creative exhibition stand design. Understanding this will help you make an informed decision when choosing the best location for your stand.
Choose the right exhibition stand
Be sure to choose the type of exhibition stand designer that best suits your needs from thousands of exhibition stand designs. Your exhibition stand must be suitable, efficient, flexible and versatile. You can use portable display solutions, some of the most cost-effective and versatile options, including pop-ups, roll-up banners and printed tablecloths. Another option is to use modular displays, versatile display solutions that meet your business and marketing needs. One is custom exhibition stands that can be designed individually according to your needs.
Choose the right colors
First, think about what colors you are going to use. Bright, vibrant colors can catch people’s attention, but you must also consider whether they represent your company’s values and appeal to your target audience or whether too many colors might overwhelm you. If your brand uses a specific color palette, ensure those hues permeate all aspects of your display appearance, from walls and furniture to lighting and artwork. All elements must work together to create an atmosphere that suits your company’s image.
Choosing the right colors from your brand palette is key to creating effective stand graphics and will help unknowingly attract people to your stand. This is where color psychology comes in: certain colors evoke different emotions and meanings in people, which can be used with your company’s branding to effectively convey a message or feelings towards your company. For example, if you want to represent energy and movement in your design, you can use bright tones of orange and yellow; conversely, softer shades, such as blue or green, help to create an atmosphere of peace and tranquillity. Cultural context is also worth considering: while some colors have universal meanings, they can have different meanings depending on where they are used.
Use height and light
Use the maximum permitted height of your exhibition space. In most exhibition installations, each stand is up to 4m high, and some even allow the structure to be suspended from the ceiling. With suspended structures, you also stand out from the competition from the other side of the exhibition hall, making them an ideal solution for showcase branding.
Always add lighting whenever possible. Lighting helps emphasize your brand and marketing message and provides additional visibility. Exhibition halls can be dark, and there is a lack of lighting. Therefore, equip your exhibition stand design and build with lighting.
Consider different materials and message placement
Choosing the right material can enhance your image and create an attractive, dazzling exhibition stand design. Feel free to experiment with different materials to best reflect your brand and reinforce the message you’re trying to convey. Remember to use the fabric as a divider inside the stand. Great for separating meeting areas. And also ensure your marketing message is placed in the top third of your stand. Placing the marketing message at the bottom may cause the message to be overlooked. When designing your stand and make sure everything works out from the visitor’s point of view. Use large images, but make sure they are high resolution. Never use low-resolution images as they look grainy and unprofessional when printed in large format.
To Conclude
Read our exhibition stand design tips to see how many elements you can incorporate into your exhibition stand design and build. Ultimately, it’s all about choosing the key features that best represent your product or service and make it a memorable experience. So why not take a moment and get in touch with industry experts? Expo Stand Services has all your exhibition needs covered. We’ve been in the industry for years, so they know what they’re doing.
