How long does it take to design and build a custom exhibition stand?

custom exhibition stand

Work will start once the proposal has been reviewed and an agreement to proceed has been given. The construction of a custom exhibition stand can take from several weeks to several months. Generally, the time required mainly depends on the size of the stand, whether it is a modular exhibition stand or a custom exhibition stand. 

Once a place is confirmed just for the next show, a significant investment in the design and construction of your stand is required. How do you maximize investment? Invest in custom exhibition stand designs! Wonder why? Continue reading.

The key benefits of investing in a bespoke exhibition stand

There is nothing more vital than visual memories. Clever use of impressive graphics technology and interactive media enables better customer communication. That’s the key. If your target customer can remember your brand, it can easily be converted into profitable leads. It’s a plus. The best way to achieve this is to present a stand that gets noticed. Exhibition stand design experts can help. Let’s look at the benefits of a bespoke custom exhibition stand and how it can make your exhibition presence more attractive.

Greater visibility

The exhibition’s primary purpose is to attract potential customers’ attention. With an extraordinary exhibition stand, you stand out from the sea of ​​typical exhibits. With eye-catching graphics, backgrounds, and lighting, a customized exhibition stand increases your company’s visibility. Whether it’s an intricate display or a simple yet elegant design, a custom exhibition stand can help you capture the attention of your target audience.

Bespoke for your brand

One of the critical benefits of a bespoke exhibition stand is the ability to create a stand that perfectly matches your brand identity. 

Best brand awareness

A design option for the exhibition stand, such as a custom display, can also increase brand awareness. You can incorporate your brand colors, logos, and messaging into your display design to create a unified and consistent brand identity that sets you apart. A custom exhibition stand is a design that emphasizes your brand’s message, values, and mission and makes it easier for visitors to remember your brand long after the exhibition.

Reflect on your marketing goals

Custom exhibition stand designers allow you to meet your specific marketing goals. Whether you want to promote your new product, demonstrate your expertise, or engage your visitors in an interactive experience, we can tailor a custom design to suit your purpose. This allows you to showcase your products and services most effectively and effectively, creating a memorable experience for your target audience.

Customizable design

As the name suggests, a custom exhibition stand allows you to create a design that fits your unique needs and goals. Whether you need a stand for a specific product or want to create a space that promotes brand value, a custom stand can be designed to your specifications. It offers advanced customization options to provide a functional and visually appealing stand that enhances your overall exhibition experience. 

Maximize use of space

The customized exhibition stand builder allows you to make the most of the available space. Maximizing space allows you to create specific areas for product presentations, conference rooms, interactive zones, and engagement activities.

Higher ROI

Custom exhibition stands last longer than modular ones. It helps you achieve high conversion rates and maintain them over the long term to deliver solid ROI.

Purchasing a stand sturdy enough to withstand nationwide shipping can increase your ROI many times. A booth that lasts for decades is a valuable business asset. You can’t miss it once. 

Flexibility and reusability

It can be easily adjusted and modified for different exhibition spaces and layouts. This allows you to reuse your stand for multiple events, saving time and resources.

Build a relationship

A custom exhibition stand demonstrates your company’s commitment to quality and innovation. A uniquely designed frame inspires trust and makes it easier for more people to talk to you. Customers and potential partners want to work with companies focusing on quality, design, and innovation. As a result, more people will want to connect with you, creating new relationships and partnerships that will grow your business.

Unique and unforgettable

In a sea of ​​exhibition stands, a custom design can make you stand out and make your stand unforgettable. Tailor-made stands offer the opportunity to create a unique and visually impressive appearance that will captivate visitors. It creates a stand that attracts attention and arouses curiosity through innovative design elements, interactive technologies, creative lighting, and captivating visual effects. 

Creates a stir

Creative and visually appealing, personalized stands stand out and get people talking. A well-designed, custom-designed exhibition stand creates conversation and increases the number of visitors to your company. You will see many people taking photos and uploading them to social media. There you have it: free online advertising! If your custom exhibition stand is unattractive, it will be ignored!!

High-quality, professional finish

Custom stands are made with attention to detail and using premium materials. So, if you intend to exhibit your company, you should opt for a customized stand solution to maximize efficiency and achieve your business goals. Specially designed stands help your business capture its uniqueness and showcase it to competitors and potential customers. If this solution could be helpful for your business, contact us. We are happy to support you in all phases, from the exhibition stands design concept to manufacturing and on-site installation.

Consider us for your custom exhibition stand.

Expo Stand Services is one of Europe’s leading exhibition stand designers and builders, with production facilities and sales offices worldwide. We are the most trusted and valued manufacturer of exhibition stands in Germany. We offer a one-stop shop for all your exhibition needs and delivery services in the UK and abroad. We are a German company that provides services throughout Europe. 

More about us:

Since 2008, we have been actively involved in exhibition construction. We have years of experience designing and constructing exhibition stands and take a creative approach when designing exhibition stands for our valuable clients. We provide a full range of exhibition stand-related services, including consulting, 3D stand design, trade fair construction, graphic production, trade fair management, installation, demolition, transport, audio and video control, and on-site support during the show. 

Major types of exhibition stands:

  • Custom exhibition stands, 
  • rental exhibition stands, 
  • and modular exhibition stands. 

Our highly skilled stand builders can construct frames from any material option, including wood and aluminum. Our exhibition service continues after the installation, but to avoid troubles on the exhibition day, we will support you until the show’s last day. For display stands made of wood or sawn lumber, our carpenters often use MDF, plywood, and a variety of soft and hardwoods to create large custom displays with complex shapes and curves. Customer satisfaction and valuable feedback make us Germany’s best-stand construction company. A CNC machine allows you to cut shapes out of wood. We will answer your questions and send you the latest stand design for free. We are experts in LEDs and are known for developing backlit illuminated displays as part of our bespoke exhibition stand design. Our primary responsibility is to provide the best service to our customers. See our portfolio of bespoke custom exhibition stand ideas to see what we can do for you. With us, you can focus entirely on your branding technology without stress. 

How to attract customers to the exhibition stand?

exhibition stand

Can you imagine having gathered so many prospects in one place? Exhibitions provide an opportunity to attract new customers, discover industry trends and showcase your brand. 

Make a memorable link via the following ways

Preparation is essential

Get the most out of your exhibit by sending out invitations early, promoting yourself as much as possible on social media before the exhibit, and scheduling meetings whenever possible to ensure you’re speaking to your key prospects. Get the word out and do a little self-promotion. You’ll be safe, and your clients will appreciate it when they are informed of the possibility of a one-on-one meeting, especially if the opportunity to spend the day at the display ground.

Remember your existing customers

Don’t assume that your current customers will visit your stand. Your time is limited, so make sure they have a good reason to see you. Chances are their pockets are full of pens and keychains that will likely end up in the trash right after the show. So be sure to give them something worth keeping, like portable chargers or reusable coffee mugs. This strengthens existing relationships and makes your customers feel more valued. Use your exhibition stand number to make your current contacts better known.

Choose the right exhibition for your company

Attending an industry exhibit can be a huge step forward for your business. It can attract new prospects and customers, increase brand awareness, and give your insight into what your competitors are doing. It also gives you valuable time for face-to-face marketing conversations with an audience already familiar with the nature of your business, so you can discover what excites your target customers. Also, make a thoughtful decision for an exhibition stand design company in Germany. But despite all these positive aspects, it also means a significant investment of time and money. That’s why it’s important to consider whether holding an exhibit now is the best next step for your business.

Attractive design

You must first make a visual impression to attract more visitors to your exhibition stand. When you have an eye-catching exhibition stand design visible from anywhere in the exhibition hall, you stand out from the crowd and make a great impression that encourages visitors to pay attention and visit your stand to learn more about your company. Create eye-catching designs by grabbing attention with bold branding, typography, and graphics. Introduce your product or service. Make sure your brand name stands out and is easy to read. Create the right mood and atmosphere with light. Consider framing the exhibition stand to create a cozy space. Highlight key messages, slogans, and benefits clearly and concisely. Use high-quality, relevant, and thought-provoking images.

Use social media

To inform your partners and customers about the exhibition you are exhibiting at. Exhibitions are pre-planned, and no visitor can come by chance, so we always encourage you to share your exhibition details and express your intention to become an exhibitor. You can also invite close friends to the stand. This will help you practice your pitch, get the ball rolling, and start moving forward.

Get participants into the game

Most people associate exhibition promotions with giveaways such as free mugs, pens, and other non-essential company items. Visitors come to your exhibition stand to receive gifts but then disappear, leaving you with nothing of value. Sweepstakes and quizzes require participants to contact the sales team and provide information to win the prize. From gift certificates to free product samples, prizes don’t have to be expensive to get noticed. 

Pictures are louder than words

The video is like another exhibition stand team constantly engaging with prospective customers. Some prospects want to watch the video first to learn more about what your company can do for them. The video does not necessarily have to be used only for one exhibition. The best thing about video is that you can use it on your website, Facebook, YouTube and future marketing campaigns. But don’t make a long video. If your video doesn’t tell prospects what they’ll benefit from within the first 30 seconds, they’ll be abandoned.

Use pre-show marketing tactics

Promoting your exhibition stand before the show is a great way to attract and increase the number of visitors. There are many tactics to attract visitors, from creating landing pages and infographics to running social media campaigns and sending newsletters. Before the exhibit starts, talk to the show organizers about advertising in the guide or on their website. This allows you to increase your traffic by ensuring your audience is well-informed about your stand, offer, and location. Use pre-show marketing to promote all the other tactics you will use at your stand, such as competitions or shows. This will arouse enthusiasm and interest in your stand in advance.

Show them what you’ve got

Live demos are a great way for exhibition attendees to see a product or service in action. You can understand how the product works, and you can convince them that they need it.

Reminder! Ensure your display equipment is working, or you won’t be able to do the demonstration.

Technology

technology is an effective way to attract and hold the attention of passers-by. There is a range of different technologies, including video, augmented reality, virtual reality, games, interactive displays and panels, iPads and tablets, and enabled technologies that you can integrate into your stand to present your company, products, and services more visually and visually. Ask your exhibition stand builder for the same. Technology makes your exhibition stand more interesting, attractive, and engaging to attract more visitors and entice them to take a closer look, learn more or try it out.

Include contact details 

While you can’t always be too loud on social media, you should consider including exposure information in your email signatures. While this is a subtle way of communicating your brand presence at the show, every effort and step counts.

Offer free WiFi to attract tech-savvy visitors to your stand

A reliable WiFi network is essential for many exhibition visitors, especially in technology. With so many people checking in and tweeting in a small space, 4G coverage can often be unpredictable at exhibitions that attract a tech crowd. Attract audiences by offering free WiFi at your exhibition stand. You can even use free WiFi to generate leads by requiring users to create an account with an email address to sign up.

Free food

Use the free food strategy while selecting those that can be eaten in a bite or two and don’t require utensils or plates. Snacks are the best choice for catering at the exhibition. Be sure to check if food is allowed on the show. This strategy gives you and your sales team time to build relationships with prospects. 

Make it visual

A unique exhibition stand design, eye-catching graphics, and content are essential to making your exhibition stand attractive. Ask your exhibition stand design company in Germany to use lighting, bright graphics, and raised floors. As a result, the exhibition stand will attract visitors’ attention and make them want to get closer to the stand. Our exhibition stand builder will work with you to create the perfect stand for your business and goals. You can talk to our designers about your creative vision and develop a unique and practical exhibition stand design within your budget. With so many options for creative exhibition stands, it’s also important that your stand conveys a clear message and reflects your brand. 

Create an experience

Companies are becoming more and more creative when it comes to exhibition ideas. Rentals such as virtual reality experience gear can generate such buzz. 

Reward employees

Successful stand staffing is critical and can transform the entire exhibition experience. To attract visitors, your employees must make the right impression on your company and be professional, friendly and confident. Consider rewarding your employees for good performance. This keeps employees energized and motivated throughout the day. You can also host a friend contest for your employees. The person who submits the most leads will receive the prize. This may be a restaurant coupon or paid vacation. Clear your goals and let your employees know how the exhibition will benefit your company. Employees will be even more motivated when they understand how important the fair is and how much they invest in it.

Create a place to sit in

Exhibitions usually do not have rest areas. Having a place to rest your feet will help attract more people to your exhibition stand. During breaks, you can casually discuss products and services or leave reading materials such as leaflets and catalogs. 

Are you ready to cater to everyone attracted to your exhibition stand design? As a leading and experienced exhibition stand design company in Germany, we are sure that with these tips, you’ll have people at your exhibition stand in no time!

What are some tips for attracting visitors to my custom exhibition stand?

custom exhibition stand

Here are some tips on attracting visitors to your custom exhibition stand, where the chance of attracting visitors can be as little as 3 seconds or so. Exhibitions provide opportunities to attract new customers, learn about industry trends and showcase your brand. Exhibitions are a great way to build customer relationships, but the competition can be tough. In just 3 seconds, they will review it and find out what you are promoting and how you did it. After all, you’re not the only company looking to sell your wares. So, what can you do to maximize this short time so visitors don’t miss a thing and just follow the agenda they brought? These proven exhibition designs and practical ideas will help you attract visitors to your stand. Fortunately, there are things you can do to keep attendees separate from the competition.

How to create unforgettable bonds at the display ground?

Preparation is essential

Get the most out of your exhibition by sending out invites early, promoting yourself as much as possible on social media before the exhibition, and scheduling appointments to ensure you’re speaking to your key leads. 

Attractive exhibition stand design 

To attract more visitors to your custom exhibition stand or modular exhibition stand, you must first make a visual impression. Creating a beautifully designed and attractive stand that is visible from anywhere in the exhibition hall can help you stand out from the crowd and make a good impression that will catch the attention of visitors who will want to visit your stand to learn more about to learn about your company. 

Create an eye-catching design:

Present your products and services.

Make sure your brand name is visible and easy to read.

Use lighting to set the right mood and mood.

Consider framing your stand to create a welcoming and inviting space.

Clearly and concisely highlight key messages, slogans and benefits.

Use high-quality, relevant, and engaging images.

Lanterns

Technological progress is now part of transformative growth in all areas of life. Even in the world of salons, many changes in approach can be observed today. An exhibition stand design now has features like built-in tags to drive more visitors to your stand.

Beacon

A beacon is a small radio device based on Bluetooth Low Energy. It repeatedly sends a constant programmed signal to nearby smart devices within range. It emits a radio signal consisting of letters and numbers at short intervals. The Bluetooth-equipped devices, such as smartphones, can detect beacons when they come within range. Beacons can be used to direct attention to a specific location or to share information. This can be used to promote offers and discount vouchers and help visitors navigate easily to their desired stand. Many stand builders have already integrated beacons during construction.

Stand layout

When your stand comprises various components, such as pop-up stands, printed tablecloths, iPad stands, brochure dispensers, etc., creating the optimal design and layout that maximizes the available space is important. Experimenting with different layouts a few days before the exhibition is also a good idea. Set everything in your workplace to have the correct layout. This way, you can also ask your colleagues what they like and what they would like to change. You can also ask friends and family what looks best on them. 

Use pre-show marketing strategies

Consult the show organizer for advertising on the show guide or website before the exhibition begins. This will allow your audience to be well-informed about your stands, offers and locations, which will help drive more traffic. Use pre-show marketing to promote all the other tactics you use in your stand.

Contact participants

Don’t hesitate to contact the organizer for a complete list of attendees who have registered for the exhibition. Get in touch with your attendees and create a stir a few weeks before the show starts. Send a personalized email asking them to sign up for a one-on-one interview, or send an invitation to meet you and your team at a show. You will receive a friendly email a few days before the show. Mention any giveaways, contests or stand activities you host at your stand. This creates excitement and encourages visitors to drop by.

Stay ahead of the competition no matter what your budget

A high of may entice delegates to pay attention to your message. Even if you’re economical with your budget, increasing the height of your custom exhibition stand, whether through structural or suspension elements above the stand, will instantly make you more efficient. It will be instantly seen from every corner of the room, acting like a magnet and showing where you stand compared to the competition.

Choose the right exhibition stand builder

Attending an industry exhibition can be a huge step forward for your business. It can attract new prospects and customers, increase brand awareness, and give your insight into what your competitors are doing. It also frees up valuable time for face-to-face marketing conversations with an audience that already has a sense of the nature of your business, so you can find out what excites your target customers.

But despite all these positive aspects, it also means a significant investment of time and money. That’s why it’s important to consider whether holding an exhibition now is the best next step for your business. When an exhibition is announced, it’s easy to get carried away with excitement, but you need to keep calm and think for the best results.

Encourage people to visit you

Give people a clear and concise reason why they should visit your custom exhibition stand or modular exhibition stand. Think about what might strongly motivate them to do this. Make this message loud and clear in your invitations. What can exhibition visitors appreciate and distinguish about your company? Maybe an exclusive product launch. Or maybe a famous guest speaker.

Demonstrations and exhibitions

These demonstrations and exhibitions help to engage passers-by, engage with visitors and stimulate conversations with attendees. They specifically attract people to the custom exhibition stand and create a lively and lively atmosphere on the stand. With

Plus, you can highlight the features and benefits of your product or service, show how you can solve an audience problem, and allow visitors to learn more about your brand by creating excitement at your stand.

Introduce products through exhibitions and demonstrations:

92% of the exhibition visitors say they are looking for new products. Therefore, showcase your products and services with exhibits and demonstrations at your stand. This is a great way to attract visitors as it allows them to use your product before committing to buy it. Hosting a product launch and communicating it before and during the exhibition also encourages attendees to visit the stand for the VIP experience of the product.

Multi-sensory installation 

The stand’s multi-sensory installations create sensory experiences of sound, smell, sight, taste and touch. These experiences leave a lasting impression on visitors and can be unforgettable experiences. Imagine your customers remembering you even after the exhibition. It makes your mug even richer. It helps you get good leads because it’s a fun time for your participants, and you can expect some fun memories of the whole build. This is a great way to attract more visitors to your stand and promote your products.

Graphic design

All display components’ graphics in an exhibition stand design should be the highest possible quality. A stand with blurry, pixelated graphics and small type is sure to pique the interest of most potential customers. 

Make it visual

A unique exhibition stand design, eye-catching graphics, and content are essential to making you stand out in a crowded exhibition. Use lighting, bright graphics, and raised floors to help your custom exhibition stand stands out in your venue. As a result, the exhibition stand will attract visitors’ attention and make them want to get closer to the stand. Our designers will work with you to create the perfect stand for your business and goals. With so many options for creative stands, it’s also important to convey a clear message and reflect your brand. Sometimes keeping it simple works better.

Remember your existing customers

Do not assume that existing customers will visit your stand. Your time is limited, so make sure they have a valid reason to meet with you. One way to do that is by offering valuable perks. Their pockets are full of pens and keychains that will likely be thrown in the trash shortly after the show. So be sure to give them something worth keeping, like a portable charger or a reusable coffee mug. This strengthens existing relationships and makes customers feel more valued. Don’t forget to change your email signature to spread the word. Grab the attention of your existing contacts with your exhibition logo and stand number.

The road to the prospect’s heart is through the stomach

Nothing attracts prospects like food. Free meals. Before adopting a free-eating strategy, you should choose one that can be eaten in one or two bites and does not require utensils or plates. Finger food is the best choice for fair food. Be sure to double-check if food and drink are allowed at the show. This strategy gives you and your sales team time to build relationships with prospects.

Allow your audience to shine and learn

Add interactivity and fun to your experience or custom exhibition stand, and you’re sure to draw in an audience and make them truly embrace your message, whether it’s promoting your product or spreading the word about your latest research or initiative.

Check your chances and find the best exhibition for you

When you’re convinced it’s time to hit the road, it’s worth choosing your exhibition wisely to ensure the best experience and results for your day.

Ensure exhibition signage and displays are well lit

You can also make your stand more attractive with good lighting. This makes it easier to see and visualize your posts. If you want to grab attention, opt for coloured lighting in your brand’s colours; you can even experience a moving light show.

Participate

If someone comes to your stand, you must contact them immediately. Use games and competitions to chat with your guests in a fun and informal way. Read our lead generation guide for more ideas on engaging a visitor and converting it into a customer.

Everyone loves competitions:

Try the Wheel of Fortune prize; it’s engaging and popular with participants. They’re great for engaging visitors by encouraging them to start a conversation and start talking about your business. There is plenty of choice for this game globally – you can offer the top prizes with a mix of min and monthly prizes on branded promotional items such as tills, candies etc. Still. You can buy a physical win wheel or create a virtual one!

Technology

Technology is an effective way to attract and hold the attention of passers-by. There is a whole range of different technologies, including video, augmented reality, virtual reality, games, interactive displays and panels, I-pads and tablets and enabled technologies that you can integrate into your stand to promote your business, products and services to present in a more interactive and experimental way. Technology makes you stand more interesting, attractive and engaging to attract more visitors and entice them to take a closer look, learn more or try it out.

Mascot

In terms of attracting attention, mascots do a much better job than static models. At 1.8 meters high, the mascot can be seen from afar across the entire exhibition space, and people will no doubt approach, shake hands, or take a look at the mascot as an introduction to your brand. Even better, let the mascot do a little bit. A mascot can take the initiative and give a little bit of brand flair in a fun way to help grab attention. 

Engaged employees

Having the right employees is key to attracting visitors to your custom exhibition stand. You should look for a combination of friendliness, sociability and expertise. You must also bring a combination of “hook” and “spotter” candidates. A “hook” candidate invites people to the stand, and a “spotter” candidate approaches people and leads them to the stand. A dedicated team that understands and is ready to achieve the exhibition’s goals plays a key role in the exhibition’s success.

Have a strong brand identity

A brand identity is much more than designing a logo or ordering personalized letterhead. That means finding ways to express your company’s core values ​​and aesthetics to create a memorable image that attracts customers. For many exhibition attendees, it may be the first time they’ve heard of your company, and it could be your first and only chance to make a lasting professional impression. 

Promotional gifts

​​Storing nice giveaways is old, but it’s still a good business idea. People are relieved to receive small giveaways from the custom exhibition stand, and more will likely flock to the stands. This also includes free WiFi and cell phone charging zones. Offering little convenience pays off in advertising.

What is a custom exhibition stand?

custom exhibition stand

The custom exhibition stand is one of the most artistic creations of the exhibition. It offers a range of benefits beyond standard modular options. The custom exhibition stands design and construction reflect your branding and the company’s main message, as its main purpose is simply to present your company to the public. It can be used as an eye-catcher, and with the help of bespoke stand builders, you can create something that will wow everyone at the exhibition. This blog looks at the benefits of choosing a bespoke custom exhibition stand and how it can enhance your presence at exhibitions.

Perks of a custom exhibition stand

Custom exhibition stands are created for specific needs. They allow you to express your creativity through design and presentation ideas and create a unique and one-of-a-kind statement. It is specially designed to create a personalized exhibition. A bespoke stand uses its unique design freedom to create a structure that makes the most of the available space, attracts the right audience, meets your exhibition goals and effectively promotes your brand. Let’s know the benefits in-depth:

You will make an unforgettable first impression

Is a good first impression important? Yes, it is very important. Psychologists say it’s almost impossible to return after a bad first impression. When your company appears at exhibitions, the focus should be on the impression you make. Suppose your job is to attract potential customers. In that case, you should opt for a custom exhibition stand as it makes a great first impression on visitors, especially when you can influence the exhibition stand design yourself. You can do everything you want to make your exhibition stand out, impress and delight audiences. These good first impressions with a custom exhibition stand lead to a connection or sale, while bad first impressions can have negative connotations.

Bespoke for your brand

A custom exhibition stand allows you to incorporate colors, logos, graphics and messages unique to your brand. This sets your stand apart from the competition and increases brand awareness among visitors. Keeping your design consistent can create a cohesive brand that leaves a lasting impression.

Remember that exhibitions are attended by thousands of exhibitors each year. But a custom exhibition stand can be memorable. The stand is customized according to the brand, giving a fresh impression and arousing people’s curiosity. You can customize the stand differently than the traditional exhibition stand design. 

Optimal use of space

The custom exhibition stand design allows us to optimize the use of the available space. It is designed to fit seamlessly into your intended exhibition space, efficiently using every square foot. By maximizing the use of space, you can create specific areas for product presentations, conference rooms, interactive zones and engagement activities. This increases visitor flow and improves the overall functionality and visual appeal of your stand.

Increase stand visitor commitment

The bespoke custom exhibition stand is crafted to captivate visitors from every angle. Whatever your goal, presenting your product in a visually appealing way will help capture the interest of all who visit your stand. So, if you choose a custom exhibition stand, it affects the experience you provide. And better experiences lead to greater engagement. How will you present your communication? What colors or graphic designs will make your message stand out? The visitor’s overall reaction to your message and views is part of the experience. Generating personalized communications is also important. How you speak to, gather information from, and engage with your visitors has an impact.

Providing flexibility

Custom exhibition stand designs can be engineered to optimally use the available space. Depending on the stand, you can change the layout, size and space to design and build a customized exhibition stand according to the purpose of your exhibition. A custom exhibition stand includes features that can be modified for future exhibitions. 

Unique and Unforgettable

Among many exhibitions stands, custom design can make you stand out and make your stand unforgettable. A bespoke stand allows you to create a unique and visually striking look that will captivate your visitors. You can create a stand that grabs attention and inspires curiosity by incorporating innovative design elements, interactive technology, creative lighting, and compelling visuals. 

Customized exhibition displays increase your return on investment

Calculating the ROI for each exhibition can be difficult. You can rest assured that custom displays you can use and reuse are a good investment. As a rule of thumb for exhibitions, your ROI doesn’t just depend on the exhibitions happening at the show. It also depends on what happens next. By creating something unique, you ultimately provide a better experience than renting and leave lasting impressions that lead to leads.

Create enthusiasm

If something is unique and innovative, it immediately attracts attention. People are drawn to a custom exhibition stand that sparks conversations and drives traffic to the stand.

High quality, professional finish

The custom exhibition stand is made with attention to detail and premium materials. They are designed to meet the requirements of transport, installation and dismantling. This gives visitors a sense of professionalism and credibility and improves their perception of your business.

Stands out your brand

Nobody wants to mingle with the crowd at the exhibition. Brand positioning at the exhibition is the key to increasing visibility. Want to look like the screen next to you? Not. A bespoke custom exhibition stand allows visitors to see your brand compared to the competition and remember what directly impacts your sales. The more control you have over the look and design, the better your company will perform at the exhibition. 

Choosing a discrete custom exhibition stand offers many advantages over standard modular options. We allow you to design your stand to fit your brand, marketing goals and available space. Custom exhibition stand design creates a unique and memorable presence, maximizes space and offers flexibility for future use. Investing in a bespoke exhibition stand can enhance your brand’s presence at exhibitions and exhibitions, effectively reach your target group and achieve your marketing goals effectively and successfully.

Contact Expo Stand Services if you need a custom exhibition stand. We are experts in bespoke exhibition stand construction and are happy to assist you at every stage of your custom exhibition stand design and construction.

Why consider us for a custom exhibition stand design?

Expo Stand Services is a leading manufacturer of exhibition stands and offers the best custom exhibition stands. We offer a wide range of full-service facilities. We cover all processes from exhibition stand design to construction to warehousing. We work with leading brands and businesses of all sizes to design and install stunning displays. We realize your exhibition construction projects and specialize in constructing creative exhibitions and pavilions.

To Conclude:

So, are you looking for a bespoke custom exhibition stand that professionally presents your brand or product? At ESS, we combine good design with good project management to deliver high-quality bespoke exhibition stand. This includes the presentation, concept, design, manufacture and construction of exhibition stands, interior design, etc., for 3D brands worldwide. To be able to guarantee a highly efficient service to our customers. All our manufacturing facilities are under one roof, and our team works closely to provide comprehensive support and solutions worldwide. We are professional exhibition stand builders with an established and unique identity and constantly strive to create memorable-looking designs. The aim is to create a complete integrated package with a unique and attractive appearance at your exhibition. As such, visitors, often surrounded by competing demands for attention, become drawn to the stand before them.

We effectively communicated exhibitor messages and branding through thoughtful and custom exhibition stands.

What is a modular exhibition stand?

modular exhibition stand

Exhibitions act as a point of contact between brands and their target audiences. Companies displaying at exhibitions often choose modular exhibition stands to showcase their products. In recent times, modular or portable exhibition stands have become a popular choice among exhibitors worldwide. However, many still aren’t aware of the concept of a portable exhibition stand. So, here is a blog defining what a modular exhibition stand is. Read on to learn all about these stands, their benefits, and when to choose them.

Modular Exhibition Stands: What Are They?

Simply put, modular exhibition stands are displays that are composed of interchangeable parts that can be assembled and configured in various ways to create a complete exhibition booth. Various frames, panels, counters, shelves, and other accessories are assembled to give form to an exhibition stand. A modular stand is typically lightweight and easy to transport. Therefore, it also goes by the name of a portable exhibition stand.

Benefits of modular exhibition stands

1. Sustainability

Since modular exhibition stands can be reconfigured in various designs, they can be used for multiple exhibitions. This makes them a sustainable choice. You can easily reconfigure them to fit into different spaces. You no longer have to invest in a different stand for multiple exhibitions. Simply update the graphics and you are good to go.

2. Save on cost

You can save significant money with modular stands. First, these stands are cheaper than custom stands. Second, a modular exhibition stand design can be easily reconfigured as per your requirements. This saves you money when you need to participate in multiple exhibitions.

3. Get a high return on purchase

Since modular stands are affordable and light on the pocket, this allows exhibitors to maximise their returns.

4. Versatile

A portable exhibition stand is perfect for both open and constricted spaces, as it can be assembled in any way. The versatility and scalability of modular stands make them the optimal option for any space and show.

5. Quick and easy to build

Modular stands are easy to build compared with other stand types. These stands can be manufactured in a limited timeframe. So, if you have an imminent exhibition and still don’t have a stand, we suggest you go for a modular stand.

6. Easy to store

You can easily store each part of the stand, saving money on the expensive storage requirements of a custom-built stand.

Why and When to Choose a Modular Stand?

Modular exhibition stands offer a versatile and cost-effective solution for businesses that participate in multiple exhibitions in a year. While the initial investment seems to be higher, the long-term savings are significant. You can reuse the components for multiple events. These stands offer flexibility that is missing in custom-built ones. They can easily adapt to different designs, shapes, and spaces.

Modular stands are lightweight and easy to transport, saving on shipping and labor costs.  A portable exhibition stand is quick and easy to assemble and dismantle, reducing setup and breakdown time. Lastly, by reusing components, you reduce waste and contribute to environmental sustainability.

If you participate in multiple trade shows or events throughout the year, then a modular exhibition stand design is what you need.  These stands are also a wise choice if you are looking for a cost-effective solution without compromising on quality.

Expo Stand Services Offers Spectacular Modular Exhibition Stands

Modular exhibition stands are a great fit for exhibitors who wish to display on a budget. Expo Stand Services delivers top-quality modular stands. Our years of expertise allow us to manufacture modular stands that are perfect for any space. Trust our top-tier craftsmanship to get modular stands that are easy to port, set up, and dismantle. Connect with us right away to learn more about our Modular exhibition stands.

Types of Exhibition Stands: A Complete Guide

Exhibition stand

Exhibition stand design and application works are a new technological phenomenon. In this regard, both technological and scientific studies have developed. Different and creative stand prices of the companies participating in the exhibitions, which is one of the contemporary marketing areas, vary. Moreover, the exhibitions attended by the companies can be not only within the country and nationally but also in different countries or internationally. 

Exhibition is the most powerful visual presentation that comes in various shapes, styles, functionality, and portability, is easy to set up, and creates a display that will draw attention to your stand. Some exhibits cost hundreds of thousands of dollars, while others run under a thousand. You can buy exhibition displays to meet any budget.

Major types of exhibition stands

Custom Exhibition Stands

A custom exhibition stand is designed to meet specific needs and requirements. They are created for a specific size and tailored to reflect your brand, products and services.

  • Custom exhibition stands allow you to create a breath taking, unique look that distinguishes them from other stands.
  • This type of exhibition stand provides endless branding opportunities. Display your logo, message and graphics in any configuration to increase your visibility and brand recognition.
  • Attracting more visitors to your stand is a must. The custom exhibition stand is designed to be eye-catching and attention-grabbing. You can also incorporate innovative technology and interactive features to help engage visitors and maintain interest in your products and services.

Modular Exhibition Stands: Flexibility and Convenience

Modular exhibition stand offers an endless range of configurations for any space. Some key features of modular exhibition stand make them an excellent choice for any business.

  • Portability:  They can be packed compactly, making them easy to store and transport between events.
  • Quick and Easy Assembly:  A small team can assemble these stands, making them an excellent choice for businesses with limited resources.
  • Cost-Effective: This type of stand provides businesses with a cost-effective solution for their exhibition needs. 

Some other types of exhibition stand design

Pop Up Displays

Pop-ups use a frame that opens up, allowing a structure for mounting fabric or graphic panels to create one large image wall or fabric wall.  New versions include – Tension fabric pop-up walls that utilize reattached single-piece fabric graphics and even backlit options to create large light boxes. Pop-up stands are one of our favorite types as they are designed to be assembled easily and with minimal time requirements. Although they’re simple structures by nature, they can be accompanied by clever accessories and features to bring them to life

Portable Displays

For smaller purposes, there are lots of portable display options. They suit a smaller budget and can effectively engage potential customers at different locations, e.g., pop-up locations, building entrances, etc. They can also be used within your exhibition stand to help communicate your brand to potential customers. 

Shell scheme

The difference in a shell scheme is whether you take the expertise and help of an exhibition stands builder that can create a stand that will pop and has the professional touches you only get using experts. If you decide to take the cheapest space and create the graphics yourself, you might find this results in a poor prospect experience and a lot of expense. 

System Frame Stand

This is one of the exhibition stand types that utilize standardized aluminum frames in panels or fabric to cover openings. It results in unavoidable joint lines and is also limited to what standardized frames can achieve architecturally—because this system uses standardized frames, it can be hired to reduce costs.  

These exhibitions stand types may seem cheaper because the frames are constantly getting reused for other stands, and you can’t control which components they will use unless you purchase them new. If you are going with standardized frames, you are usually left with exposed structural frames. If you are not making it an exhibition attempt, it will be very difficult to conclude whether the exhibitions are working for you.

What should be considered in the exhibition stand design?

Many details will shape the exhibition stands designs. Things to consider in the exhibition stands design can be listed as follows;

  • Products should be reflected correctly and should be in the foreground.
  • A complex image should be avoided.
  • It should be able to accurately reflect the purpose of the exhibition.

Expo Stand Services is Germany’s most reputable exhibition stand builder, thanks to its years of experience in exhibition stand design and construction. Our broadest online selection of show stand design and construction is available! You can create the ideal solution using our exhibition stand designs with just a few clicks!

Benefits of an Exhibition Stand Builder in Berlin

exhibition stand builder in Berlin

A good solution would be to hire an exhibition stand builder in Berlin. Companies flock to these exhibitions to showcase their products and services and accelerate business growth. This affects the cost option for your budget. Therefore, hiring a good exhibition stand design company in Germany is necessary when planning your next exhibition. However, attending the upcoming Expos can be a lengthy process, especially if you don’t have the right tools and experience. It would be nice if you always remembered that an exhibition stand would be a showcase for your brand. It makes sense to commission an experienced company specializing in producing exhibition stands here. It is, therefore, clear that an exclusive exhibition stand can highlight your brand’s most important marketing elements and attract the most visitors to your stand during the exhibition. By working with a professional exhibition stand builder in Berlin who specialize in exhibition stand fabrication, exhibitors like you can create eye-catching and impactful displays that will capture the attention of potential customers. Also, hiring an experienced and reliable exhibition stand design company in Germany brings great benefits. 

Meaning and Importance of an exhibition stand builder in Berlin 

Exhibition stand builder in Berlin is a professional agency specializing in bespoke exhibition stand design for B2B exhibitions. These companies deeply understand individual business needs and goals and use their experience to design and build exhibition stands that effectively represent their clients’ brands and offerings.

The main goal of the design office is to help companies create visually appealing and engaging experiences for their target audience during the exhibition. They work closely with their clients to understand their brand identity, marketing goals, target audience and the exhibition they attend. Based on this understanding, the company’s designers and experienced professionals develop bespoke stand designs that match the client’s goals and brand image.

The exhibition stand design company in Germany has diverse skills, including graphic design, interior design, architecture, exhibition stand construction, lighting, audio-visual media and project management. You have experience transforming spaces into an engaging and interactive environment that effectively communicates the client’s brand narrative and product/service offerings.

They are a specialist agency that combines creativity, design expertise and project management skills to create distinctive and impactful exhibition arrangements for your activities. Their ultimate goal is to enable clients to differentiate themselves from the competition at exhibitions, attract industry leaders and create meaningful brand experiences. This blog will share reasons highlighting why working with an industry expert will ensure your success.

Reasons for hiring exhibition stand builder in Berlin

Hiring an exhibition stand builder in Berlin would be a good option. Businesses gather at these exhibitions to showcase their products and services and promote business growth. This affects budget cost options. However, attending the exhibition can be time-consuming, especially if you do not have the right tools or experience.

It’s always best to remember that your stand will be the face of your brand. In this case, hiring an experienced exhibition stand design company in Germany can help. Therefore, a purpose-built exhibition stand can highlight your brand’s key marketing elements and attract the largest number of visitors to your stand during your exhibition. By working with experts specializing in exhibition stand construction, exhibitors like you can create an engaging and impactful presentation that will grab the attention of potential customers.

Moreover, hiring an experienced and trustworthy exhibition stand builder in Berlin has great benefits. The market is highly competitive, so it pays to invest in a quality exhibition stand that will make your brand stand out. 

Knowledge and experience: the key to an attractive exhibition stand

When you work with a bespoke exhibition stand builder in Berlin, you have access to professionals with the knowledge and experience to design and build an exhibition stand that stands out. You will understand industry trends, regulations and best practices and know how to build a stand that is unique, effective and aligns with your company’s branding and marketing goals. A custom display allows you to create a display that effectively showcases your brand and products, helping you stand out in a busy and competitive exhibition environment.

Personalization

One of the biggest benefits of hiring an exhibition stand design company in Germany is their customization level. This level of personalization ensures that your business stands out from the competition and captures visitors’ attention.

Best service quality always pays off

It often happens that participants in a program feel lost in the crowd. It must have unique benefits if you want people to stop by your stand. Standing out from the competition requires thought and creativity. That is why it is so important to work with a reputable company that designs exhibition stands that can emphasize the individuality of your product. Having a manufacturer with years of experience in making eye-catching exhibition stands. By hiring them as your representative, you can draw attention to yourself. With careful planning, you can improve your return on investment for business presentations. A well-designed stand can attract regular customers, thereby increasing sales and profits. Thanks to the ingenuity and know-how of an exhibition stand builder, your brand can make a lasting impression on visitors.

Geography

By locating an exhibition stand builder in Berlin in your area, you reduce the miles your stand travels. Besides reducing the carbon footprint, knowing the city where the exhibition is held also has many benefits. For example, the best hotels near restaurants, where to buy last-minute supplies, how to print emergency charts, and more.

Save time and effort

An exhibition stand design company in Germany handles the tedious organization and coordination. They work with promoters and suppliers to design, build and install stands together so you can focus on your day-to-day operations. 

Improve brand image and recognition through professional design and execution

Widespread brand recognition can increase brand awareness and awareness, ultimately leading to business growth. Additionally, a professionally designed and executed exhibition stand can leave a lasting impression on visitors, increasing the chances of brand recall and future engagement. 

Quality service

The professional exhibition stand builder in Berlin build stable and durable exhibition stands. They offer the highest quality in the design of exhibition stands. They know how to comply with safety standards and know local laws. The quality service of our exhibition stand contractor means your exhibition stand is attractive. 

Seamless project management

The exhibition stand design company in Germany provides complete project management and is responsible for all aspects of the design and construction process. From initial concept development to logistical coordination, installation and dismantling, they take charge of the entire project, freeing companies from the burden and strain of managing multiple vendors and deadlines. Our dedicated team ensures that projects are executed smoothly and efficiently while adhering to schedules, quality standards and budgetary constraints.

A reliable builder to help you turn your ideas into reality

Achieving exhibit goals requires meticulous preparation and execution, especially concerning the conception and construction of the fairgrounds. For best results, working with an experienced exhibition stand builder in Berlin who can help design your stand in harmony with your other marketing efforts is best. The best exhibition stand builder in Berlin works closely with you to define your goals and incorporate them into every stage of the design process. 

Timely Completion

Hiring an exhibition stand builder in Berlin lets you know every detail of your stand. 

High return on investment

When visiting an exhibition, it is easy to get lost in a sea of ​​competition. An exhibition stand with unique features and designs is important to stand out and grab visitors’ attention. That’s why it’s important to hire a reputable exhibition stand design company in Germany that can emphasize the uniqueness of your brand. Booking them as agents can give you the edge to steal the show. A company can increase its return on investment by efficiently designing an exhibition stand. With a little creativity and the knowledge of an experienced installer, your branding can make a lasting impression on your visitors.

Bespoke exhibition stand that resonates with your target audience

Designing an exhibition stand unique to your brand and marketing goals is critical to your success at your next exhibition. With the design team’s help, you can develop an idea that suits your needs and budget. The design team can also give you suggestions and ideas to improve your stand. They will work with you to create a unique, effective stand that communicates your message effectively. This means you have a visually stunning stand that resonates with your target audience.

Attractive screens

Exhibition stand builder in Berlin is an expert in creating eye-catching displays that capture visitors’ attention. You deeply understand what works and what doesn’t and can create a presentation that effectively conveys the company’s message.

Understand local laws, customs and regulations

During an exhibition, it is important to comply with strict health and safety regulations for constructing a temporary structure. Understanding the etiquette and culture of exhibition organizers and key vendors is important. 

Use of Space

Stand builders know how to use the space to create an inviting and attractive stand that communicates your brand message and goals.

Support and guidance throughout the exhibition process

From the initial design stage to your stand’s actual construction and demolition, our professional stand builders provide valuable advice and support, ensuring a smooth and stress-free experience. It helps you determine the right size, layout, and design to maximize your brand and product appeal. We can advise on critical logistical issues such as electrical and lighting requirements and compliance with local codes and safety standards.

Epilogue

Working with an experienced exhibition stand design company in Germany is very important for companies participating in exhibitions. By working with an expert specializing in exhibition stand design, you can create an engaging and impactful presentation that will grab the attention of potential customers. A well-constructed exhibition stand that reflects your brand identity and aligns with your overall marketing strategy can help you achieve your business goals. By leaving all aspects of your marketing and advertising needs to a comprehensive service provider, you can shift your focus to your core goals of generating leads and increasing brand awareness. All in all, the benefits of hiring an exhibition stand builder in Berlin are obvious, and anyone planning to attend an upcoming exhibition should consider working with an expert in the field. 

About Expo Stand Services

If you would like to exhibit soon, please contact ESS. Our company is one of the leading stand builders offering services throughout Europe. We are a full-service exhibition stand design company in Germany for all your design questions. Our company has been engaged in the exhibition construction industry for years and is considered one of the best. Contact us today to receive exclusive offers on exhibition stand designs.

8 Simple Tips for Your Exhibition Stand Design

Exhibition Stand Design

If you plan to attend an exhibition, one of the most important aspects of an eye-catching exhibition stand is the design that will grab visitors’ attention and leave a lasting impression. Exhibition stand design and build can be costly for any business. The first impression is really important. So, try to make a good impression so you don’t lose potential customers to your competitors. Whether you’re a regular exhibitor or a newbie, the initial investment will consume a portion of your marketing budget. 

For any business, return on investment is the primary goal. The most important decision when planning an exhibition will be the choice of exhibition stand design. With that in mind, planning carefully and considering all the factors that could affect that return is important. Each element of the exhibition stand must be chosen correctly to make a strong impression on potential customers and stand out from the competition.

In this article, we share 8 tips for designing a successful exhibition stand that attracts visitors, generates leads, and ultimately increases sales.

Floor space

Floor space may limit the length and width of the exhibition stand design, but the extent is minimal. Ultimately, the budget and showcasing objectives will determine the floor space of the stand. Try to take up less space in one product presentation. Reserving stand space a year in advance or soon after the current show ends can be surprisingly rewarding as you have more options and the chance to reserve stand space at a lower price.

Start early

When we say start early, we mean that you contact the stand builder as soon as you have booked your exhibition space. For what? Since this is the starting structure for the exhibition stand design and build, your stand can be open from one to four sides and depending on the configuration, this will affect the design of your stand. When you get the chance, it’s worth sitting down and thinking about your main goals: Could it be to increase brand awareness? Or a better product presentation? Or attract as many people as possible to your stand? It will lead the project based on what is most important to you. A few workarounds can be used to meet specific requirements. This needs to be communicated before the design begins.

Starting early is one of our exhibitions stand design tips because it gives you a place to sleep while designing. If you give it up too late, you may need more time to adequately complete the project you want and may have to revert to something simpler and faster. The more complex the project, the longer it takes to plan and build. As a rule, you should contact the stand builder at least 3-4 months before your showcase date. You may need to spend even more time if you are looking for something specific, such as specific materials, finishes, or complex components.

Set goals

Before you start designing, it’s important to define your exhibition goals and reasons, such as revenue generation, product launches, brand awareness, market research, and networking. Different purposes require different display designs to achieve a more effective stand. You can design a stand that looks great, but if it doesn’t communicate the functionality of your product/service or your company’s image and values, you’re wasting your time and money.

Position

Traffic conditions at the exhibition site will determine the location of the stand. Consider traffic lines from entrances and exits and routes to meetings, restrooms, and cafeterias. This will also determine the design of the exhibition stand and the entry and exit point of the banner sale. You will know when you receive a detailed venue plan from the exhibition organizers.

Important Note

If the organizer has yet to specify the position of the pillars or air conditioning ducts, it is better to inquire in advance. This can hinder creative exhibition stand design. Understanding this will help you make an informed decision when choosing the best location for your stand.

Choose the right exhibition stand

Be sure to choose the type of exhibition stand designer that best suits your needs from thousands of exhibition stand designs. Your exhibition stand must be suitable, efficient, flexible and versatile. You can use portable display solutions, some of the most cost-effective and versatile options, including pop-ups, roll-up banners and printed tablecloths. Another option is to use modular displays, versatile display solutions that meet your business and marketing needs. One is custom exhibition stands that can be designed individually according to your needs.

Choose the right colors

First, think about what colors you are going to use. Bright, vibrant colors can catch people’s attention, but you must also consider whether they represent your company’s values and appeal to your target audience or whether too many colors might overwhelm you. If your brand uses a specific color palette, ensure those hues permeate all aspects of your display appearance, from walls and furniture to lighting and artwork. All elements must work together to create an atmosphere that suits your company’s image.

Choosing the right colors from your brand palette is key to creating effective stand graphics and will help unknowingly attract people to your stand. This is where color psychology comes in: certain colors evoke different emotions and meanings in people, which can be used with your company’s branding to effectively convey a message or feelings towards your company. For example, if you want to represent energy and movement in your design, you can use bright tones of orange and yellow; conversely, softer shades, such as blue or green, help to create an atmosphere of peace and tranquillity. Cultural context is also worth considering: while some colors have universal meanings, they can have different meanings depending on where they are used.

Use height and light

Use the maximum permitted height of your exhibition space. In most exhibition installations, each stand is up to 4m high, and some even allow the structure to be suspended from the ceiling. With suspended structures, you also stand out from the competition from the other side of the exhibition hall, making them an ideal solution for showcase branding.

Always add lighting whenever possible. Lighting helps emphasize your brand and marketing message and provides additional visibility. Exhibition halls can be dark, and there is a lack of lighting. Therefore, equip your exhibition stand design and build with lighting.

Consider different materials and message placement

Choosing the right material can enhance your image and create an attractive, dazzling exhibition stand design. Feel free to experiment with different materials to best reflect your brand and reinforce the message you’re trying to convey. Remember to use the fabric as a divider inside the stand. Great for separating meeting areas. And also ensure your marketing message is placed in the top third of your stand. Placing the marketing message at the bottom may cause the message to be overlooked. When designing your stand and make sure everything works out from the visitor’s point of view. Use large images, but make sure they are high resolution. Never use low-resolution images as they look grainy and unprofessional when printed in large format.

To Conclude

Read our exhibition stand design tips to see how many elements you can incorporate into your exhibition stand design and build. Ultimately, it’s all about choosing the key features that best represent your product or service and make it a memorable experience. So why not take a moment and get in touch with industry experts? Expo Stand Services has all your exhibition needs covered. We’ve been in the industry for years, so they know what they’re doing.

Remember: take your time!

How do you select the best exhibition stand contractors in Europe?

exhibition stand contractor

An exhibition is the perfect way to introduce your products and services to a larger group of people around the world. There are several key factors to consider when choosing the best bespoke exhibition stand contractor. An exhibition stand is not just a place to showcase products and services. Its innovative style and eye-catching designs also serve as the primary resource and means to capture visitors’ attention. Working with a reputable exhibition stand builder that deals with exhibition stand design can significantly impact your exhibition’s success.

Factors to consider for a good exhibition stand contractor

Do your research

Start by researching various bespoke exhibition stand suppliers. Look for an exhibition stand contractor with a good reputation and a track record of successful projects. Check out our website, social media profiles, and online reviews to learn more about our services, expertise, and customer satisfaction.

Is there a demand for their services?

They should post this information so they can verify their designs and customers. A good exhibition stand builder should be able to offer exhibition stand designs for different industries, and each design should be unique to suit each company’s branding, services, and products. A glance at online portfolios and brochures reveals whether the company simply reuses the same designs, components, and products or whether each stand is genuinely bespoke and tailored to each customer’s needs.

Customer feedback

Testimonials give you a good idea of ​​a company’s reputation and performance based on what previous customers have said about the company. The company’s voice of the customer is used to gain insight and understanding of the quality of service, approaches, and processes, the level of customer service, whether objectives have been met, whether deadlines have been met, and how closely the gist has been followed. The customer was happy with the finished product and its work at the exhibition.

Exhibition stand builder with years of experience

One of the main advantages of hiring a professional exhibition stand builder is their extensive field experience. They are well versed in all exhibition standards, including when and how to use lighting, other concerns, and whether certain design aspects work. After detailing your exhibition’s parameters, they will provide you with the most efficient stand.

Local expertise

Working with a bespoke stand builder with local expertise is essential when organizing an exhibition in a foreign country or city. For example, if you are exhibiting in Amsterdam, you should consider working with an exhibition stand contractor there.

Technical Support

Even if you opt for an experienced and reputable exhibition stand contractor, major and minor problems will arise. Therefore, the company you choose should offer technical support as soon as possible to ensure that any problem is solved effectively and efficiently without delay.

Long-term relationship or one-off project?

Are you planning to hold many exhibitions annually and looking for a new long-term supplier? Or are you looking for a unique exhibition and need help deciding whether you want to expand your direct marketing for years to come? If you aim for a long-term collaboration, you need to know the company inside out and ensure the person you are working with understands what you want to achieve. However, if you are attending an exhibition for a specific reason, you should ensure that the exhibition stand builder you choose can provide a stand to help you achieve that goal.

Storage space for stand or standard storage space

Choose an exhibition stand contractor that provides adequate production space for your exhibition stand and robust facilities for storing your stand after you rent the exhibition space. In addition, companies have to guarantee a high degree of flexibility during the entire exhibition stand production process. It should also offer better budget optimisation than other competitors in the exhibition industry.

High-quality and durable materials are used

Choose an exhibition stand contractor with high-quality materials that can withstand intensive use at exhibitions. The material should be durable yet attractive while meeting your budgetary and functional needs.

Read the fine print

Check what the additional costs for subsequent revisions and changes will be. Ensure you know which parts of your exhibition stand you will own after the exhibition and which parts will be rented and owned by your exhibition company.

Budget-friendly

You need to make sure your stand is affordable and within your budget. Therefore, ensure that the exhibition stand contractor you choose offers this price. Remember that cheaper is sometimes better, especially regarding quality. Explain what you’re getting for your money, and make sure the company you’re working with can justify any costs. A good exhibition stand builder should be able to build a stand that suits your needs and your budget.

Who manages your project?

Any exhibition stand contractor who can provide something will provide a project manager. See if that project manager is a good fit for your needs. Read reviews from previous customers and see if their name is mentioned. If not, take the time to find out more about them. You can always request a new PM (project manager) if there is a better solution.

Find additional services

Some exhibition stand design companies offer additional services that may benefit your business. For example, we can help you transport, assemble, and dismantle your stand. This saves you time and money by not having to worry about the logistical aspects of your exhibition. Consider the exhibition stand builder’s additional services and see if we can offer you the most comprehensive solution.

The tips above will help you hire the best exhibit designers and contractors for your upcoming exhibitions.

How to Find The Best Exhibition Stand Builder?

exhibition stand builder

With so much to choose from, it cannot be easy to figure out which exhibition stand builder is best suited to bring your idea to life because one of the most important decisions you must make when attending an exhibition is choosing the best contractor. For what? Because we are many and we are all good at different things. So how do you choose? With so many stand-design companies, deciding which one best brings your exhibition idea to life can be difficult. A good starting point is to take part in an exhibition. Don’t go to an exhibition with the hat of a corporate decision-maker but like a future exhibitor. Check out the best exhibition stands. What excites you? What features do you like? And what is the best way to present your brand and company?

Once these stands have been identified, talk to the teams about their suppliers. You will likely hear the same names over and over again. This will help you identify the best custom exhibition stand contractors worth working with. But what distinguishes an exhibition stand builder from the crowd? 

Here are the major factors to consider when choosing an exhibition stand builder to design and construct your custom exhibition stand.

Specify your needs

Before looking for a stand builder, you need to define your needs. Consider the size and type of stand you want, your budget, and the theme and message you want to convey. This will help you narrow your options and find a developer that best suits your needs.

Experience in the relevant field

Which other companies have stand builders worked with? Companies specializing in custom exhibition stand design work in various industries. Does the exhibition stand builder you are considering have experience in your industry or a related industry? The company has the right expertise in functionality, materials, design, and layout and knows what resonates with the public based on industry best practices. You can also gain a competitive advantage by gaining knowledge of the exhibition you are exhibiting at. To ensure they’ve worked with big names in your industry, check their portfolio and client list.

Reliability

The appearance may change depending on the stand. Crowds can flock to see what you offer, giving you ample opportunities to build relationships, build brand awareness, and generate leads. Or maybe you come to a show and find that your stand isn’t there yet, doesn’t comply with regulations, or doesn’t look like the model that was sold at all. The consequences can be devastating. As in many industries, some vendors talk a lot but don’t provide content regarding stands. Yes, they have a great website with great photos of their designed custom exhibition stand, but be sure to see their work in person before committing to a project. Therefore, choosing a reliable exhibition stand builder is essential. Do you like the work of an exhibition stand contractor? Probably the most important factor. Did you like the design they provided? Are you excited to work with them based on your previous work? If an exhibition stand builder only shows you two or three past projects or can’t show you, he likely failed or lacked experience. If the site doesn’t have many examples of previous work, you should request some samples, as they will give you a good idea of ​​the quality of the work. The proof is in the pudding, in this case, the project.

Choose a full-service provider

Not only sub-contracting adds additional cost, but it also takes up the process as you would be completely ignoring the people who are busy designing and building your stand. You must know who is responsible for each area of ​​your stand. 

Professional advice: Go for an exhibition stand builder with the skills to design and build a stand in-house. Even if you encounter unexpected problems or are dissatisfied, you deal with only one company.

Ensure your stand builder has the right teams to run the processes

If an exhibition stand builder doesn’t undertake full exhibition services like CAD and graphic design, graphic production, stand construction, project management, transport, and installations, they don’t have full control over custom exhibition stand design.

Portfolio of works

Could you describe your company’s work? What do you think about other works? Based on what they have in their portfolio, could you offer us something similar? Can they implement your ideas according to your standards? Design is subjective, so make sure you consistently deliver high-quality stands that are effective and successful.

Research and compare builders

Once you clearly understand what you need, start researching and comparing different stand builders. Check out their portfolio to understand their style and see if they have experience building a stand similar to your wishes. Read reviews and testimonials from previous clients to get an idea of ​​the quality of their work and customer service.

Price

You must ensure your exhibition stand is good value for money and within your budget. So, make sure the exhibition stand contractor you choose offers this for the price. Explain what you’re getting for your money, and make sure the company you’re working with can justify any costs. A good company should be able to build you a stand that suits both your needs and your budget.

Location

When looking for a reliable exhibition stand builder, it is important to consider the geographic location of the supplier. 

Take your time to choose the cheapest offer!

The adage “You get what you pay for” applies to exhibitions as it does to most things in life. Of course, the cost is hugely important, but it’s imperative to be mindful of other ways contractors who initially seem cheaper than their competitors can find ways to increase costs after the contract is signed. You may have the illusion that you are buying an entire stand but later realize that you only own a small portion of your stand and need to factor in future rental costs.

The reality is that quality products and impeccable artistry don’t come cheap. If you’re looking for the cheapest deal, you must understand why and why it’s so much cheaper than the competition.

Read the fine print

Check what the additional costs for subsequent revisions and changes will be. Ensure about what you are getting for your money. Ensure you know which parts of your custom exhibition stand you will own after the exhibition and which parts will be rented and owned by your exhibition stand builder.

Check 24/7 Technical Support

Regardless of the years of experience of the exhibition stand contractor or the complexity of the project, problems and concerns are inevitable. 

Testimonials

References can give you a good idea of ​​the company’s reputation and performance. For a better understanding of the company’s service quality, approach, and process, customer service level, whether the company achieved the goal, met the deadline, strictly adhered to the specifications, whether the customer was satisfied with the finished product and if it did well at the show, ask for customer feedback.

Graphics

An important aspect of effectively communicating your message to your target audience is the inclusion of graphic representation. We recommend choosing an exhibition stand contractor incorporating graphics and other elements using the latest technology to provide the best service. Selected stand builders must pay close attention to every detail to achieve the best results at the exhibition.

Is there a demand for their services?

Stand builders in demand for their services should see a steady influx of new projects for new and existing clients. They should post this information so they can verify their designs and customers. A good exhibition stand builder should be able to design stands for different industries, and each design should be unique to suit each company’s branding, services and products. A glance at online portfolios and brochures reveal whether the company simply reuses the same custom exhibition stand designs, components, and products or whether each stand is truly bespoke and tailored to each customer’s needs.

About us

Expo Stand Services makes this decision easy. Choose us as your exhibition stand builders today. We are experts in this field with years of experience designing and building custom exhibition stands, modular stands, and lively exhibition environments. Many prominent customers from various industries have entrusted us to build, design and install their systems according to their requirements and budgets.

Our design studio has a showroom open to anyone interested in our exhibition stands. This is the only way to show you exactly what we can do. Our unique design features are reflected so you can get ideas and inspiration before chatting with our design team. That’s why we’re committed to the 100% pre-built. We are an exhibition stand contractor that would love for you to come and see our products.