Connect with attendees at exhibitions in 5 simple steps

exhibition stand

So how do you make a good first impression that will connect with attendees and get them to spend the time to stop at your stand and talk to you? I say you should connect with professional exhibition stand designers, exhibition stand companies, exhibition stand builders, and many more. 

They are the experts in their respective fields when it comes to creating exhibition stand design innovative and smart to boost your exposure. But that might not be enough, you should invest your own efforts to make the most out of your exhibition show. Therefore, here are some of the ways you can implement to augment the looks and visibility of your exhibition stands and booths.     

Here are 5 Simple Steps to follow

The 6 seconds that will form the attendees’ first impression start from the moment they see your stand.

Create a Visual Representation

Visuals are always noticed first, so you will need to find a strong visual representation of your business and the benefits you offer your customers.

Make sure it is big, bright & bold.

For Example:

  • Picture of someone using your product.
  • A life-size image of a “typical” customer.
  • A graphic representation of your service.

Choosing a Strong, Concise Message

Before you choose a message try to think about your product or service from your customer’s point of view.

  • What problem do you solve for people?
  • How do you solve it?
  • Why is it important that they get that problem solved?

Now condense this information down into a simple message, try to keep to just one key message so that you don’t confuse attendees.

  • What one question could you ask that would identify someone as a prospect?
  • Is there a simple statement that people could identify with to figure out if they could use you?
  • Perhaps it is a statistic that would intrigue people enough to want them to ask more.

Now you have your key message (a statement, question or tagline) use it alongside your key visual. Again, make it bold and easy to read, if it comes from a customer testimonial put it in quotes next to a picture of someone who looks like a customer. Make sure it is the next thing they see after the image that attracts them to you.

Utilize the Right Display Equipment

  • Utilizing the right type of display equipment can be the difference between attendees stopping to speak to you and attendees walking straight past you.
  • Different display solutions will be required for different size stands, but here are a few general pointers.
  • Make sure your equipment is in good condition (If your display equipment is falling apart, damaged or not properly set up attendees may think that as a company you don’t invest in yourselves or represent quality).
  • Choose equipment that will provide you with a large area to display your visual & image.
  • Utilize your height allowances so that you stand gets better visibility from afar.

Manning the Exhibition Stand

So what is the final piece of the puzzle that ties it all together? It’s you, or more accurately the people who are manning your stand.

  • Staff must always appear approachable (not sat with their arms crossed or focused on their phone/laptop).
  • Don’t wait too long to greet attendees, remember 6 seconds is all they will give you initially, but equally don’t jump out in people’s faces.
  • Have a great opening line crafted (perhaps even 2 or 3) that gives you the opportunity to ask a few simple qualification questions

Choose a reliable exhibition design company

There are plenty of exhibition stand design companies available in the market. Whether you are exhibiting in USA, Germany or any other country, you can easily find these companies online. Just search them online by using the keywords:

  • Exhibition Stand Design
  • Exhibition Stand Builders
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  • Exhibition booth contractor
  • Custom built exhibition stands
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  • Exhibition Stand Design and Build Amsterdam
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  • Booth Design Company Germany
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  • Exhibition Stand Design and Build USA
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  • Exhibition stand builders Las Vegas  
Summary

The key components to creating a good first impression & connecting with attendees are:

  • A bold visual hook that represents your product/service.
  • Choose a strong (short) key message.
  • Using the right display equipment.
  • Approachable, friendly staff manning the stand.

Exhibition stand design companies offering modular exhibition stands

modular exhibition stands

So you have done all the work of organizing your business for the next big trade event. You have marketed to your core audience and to new potential customers. Your microsite has people buzzing about your appearance. You have decided upon a theme to focus on. Your salesmen are trained, and you have activities planned for your booth visitors. Now you just have to decide what kind of exhibition stand design would best serve your interests at the event

modular exhibition stands

Modular exhibition stands will boost the efficacy of your marketing efforts for a trade show or business exhibition. Modular stands are the specialty of many stand designers across the world including booth design company Germany, exhibition stand design and build USA, exhibition stand builders Las Vegas, exhibition stand manufacturer Amsterdam. Here, check the key features and benefits of using a modular stand design for your exhibition show.

  • The types of custom build exhibition stands allow for a certain level of flexibility within the space allowed. Modular stands are an ideal choice if you have any kind of doubts regarding the space in which your exhibition stand will be placed.
  • Modular exhibition stands look more sturdy than other types of stands, adding an air of professionalism to your exhibition presentation. Modular stands are equipped with compartmentalized components, with which you can create lit displays, sectioned meeting areas, systems for product displays and structural features. Modular stands achieve this through the use of lightweight aluminum forming the basis for the compartments, and a plethora of other choices for the materials to be used with it.
  • Modular stands brings a new energy to your presentation and fits well with other marketing materials. With some imagination, a skilled exhibition booth contractor can contort a modular stand to actually mimic a custom build exhibition stand. They don’t have any pre-designed shape, so you can bend it and mend it the way suits you best. A modular stand can make your brand display stand out from the rest.
  • Modular units cost less than a custom build exhibition stand. If your business is on a budget, the modular stand can provide you the monetary room that you need to buy the best, instead of buying a shoddily-built custom stand. They are also more quickly assembled than are custom build exhibition stands.
  • Modular exhibition stands can function without all of their components. If you are a regular presenter at exhibitions of different sizes and scope, a modular stand can help tremendously in that it can fill a large space, or simply take off a few components and fit into a smaller one. It can also make it easy to cut the overall budget of marketing, as modular stands are mostly designed to serve on multiple occasions in different time periods.

In the end, there is one thing that matters the most when it comes to creating a modular exhibition stand that is fit to serve all your needs. There are plenty of exhibition stand designers, exhibition stand builders, exhibition stand companies specializing in creating modular stands of your choice. Make sure to conduct a thorough analysis of their prices and precious assignments to ensure a profitable return on your investment. The better the research, the better the chances of success. 

Important tips to make your exhibition stand design successful

exhibition stand design

Exhibition stands have been used effectively by entrepreneurs to market their products over a long period of time. Their main objective is to capture the imagination of the customers and entice them to purchase the products. The main components used by marketers in such campaigns are eye-catching colors, graphics and messages. This strategy is also meant to spread information about products among prospective customers. This type of marketing requires a lot of effort and time.

If you’re exhibiting in Germany or USA, make sure to hire a professional exhibition stand contractor before you plan to participate in the show. Finding the most popular exhibition stand companies is a challenging task, as there are thousands of them available in the market. Conducting an online search is a safe and clean method of finding exhibition stand designers. Just type the keywords such as exhibition stand contractors Germany, Exhibition stand manufacturers USA, exhibition stand design and build Amsterdam, exhibition stand builders Las Vegas, and hit the enter button. You will many website links leading to some of the best exhibition stand companies. Make sure to check their previous assignments and compare prices to find out which one is most suitable for your budget.      

Hiring the right exhibition design company is not enough, you need to create hype for your exhibition show to ensure maximum exposure and customer reach on the day of the show. 

This article offers some tips, which will enable you to make your exhibition stands a hit among the customers:

Offer free products

At the display, you can offer free gifts to people. You can also offer discount vouchers to those attending your display. There is also the option of giving away a few samples as free gifts. All these steps will help in making your efforts successful. You can always ask your exhibition booth contractor to print images of free gifts on your stand graphics.

Promote on social media

Almost every commercial venture has its accounts on various social media websites now. An established business will also have a considerable number of followers. So if you are planning to hold a display then you must post information regarding it on social media platforms. You can publish images regarding the competitions and other interesting activities that will be held during the program. All this will create interest among the social media followers and encourage them to attend the display.

Give free refreshments

Offering free coffee or cold drinks to a few customers would not cost you much. But, this can certainly help in diverting the attention of customers towards your products. In this manner, you will be able to create interest among people, who might not be interested in your products.

Galvanize your support staff

The staff members who will display your products at the exhibition must be properly groomed for the job. They should be told how to dress up and communicate with prospective customers. Their behavior will play a key role in the success of your strategy. It is important to hire refined and energetic personnel for the event.

Try to make the event interesting

In order to captivate the viewers, you have to make the event interesting. Your support staff can put up an act. You can also run popular music. Anything which arouses interest among the audience would be useful.

Apart from taking care of all these tasks, you need to make sure that your exhibition stand is properly manned and managed. Exhibition stand design company Germany provides turnkey services which include project management. It means that you are free from the worries of installing the stand, managing and dismantling it once the event is over. They will look after everything related to your exhibition stands so you can concentrate on attracting customers.  

Using colors in your exhibition stand design

Exhibition stand design

Many of us probably have seen stunning exhibition stand designs at trade fairs, but when it comes to creating one for our own business, the task of creating such an effective display can seem dauntingly complex. You need to consider a large number of variables such as shape, size, colors, adjustable frame, branding, graphics panel, and many more.

One such important factor you need to keep in mind is color; if you choose the right colors that reflect your brand and logo, then your stand can potentially make a huge impact on your audience With this in mind, here are some tips on making your booth – and your brand – stand out from the pack.

Hiring a professional for color selection

It is first important to note that a huge number of exhibition stand companies end up using the same colors in their designs, as most people put great stock in color psychology. This is, of course, a very reasonable and logical thing to do, as this does have a very real effect on the type of people you will draw to your booth, or if you will draw them at all.

Booth builder DUBAI

This does mean, however, that many companies exhibiting can end up blending into the background due to the similar color palettes that they end up using. For this reason, a little creativity is very important to stand out from the pack, particularly in larger trade fairs where you may be facing a great deal of competition. Hiring someone professional in the line of work is great to ensure that your custom build exhibition stand is fully equipped to make the most of your show. Such companies are available in many forms such as exhibition stand builders, exhibition design company, exhibition stand designers, exhibition stand companies, exhibition booth contractor, and many more. 

Be bold and creative in your design

With so many booth designs on display all competing for attention, a courageously bold design can often prove a novelty for passers-by, and at the very least make a strong impression on your audience. Consider being bold in order to catch the eye of people who would normally pass your stand by.

This does not mean, however, that you should be haphazard in your choice of color. Color psychology really does come into play, and your choice should be tailored to the image you wish to give, even though you can tweak it to be bolder or integrate it into a stylish, more complex design featuring other colors.

Color psychology of exhibition stands

Blue is considered both intellectual and soothing and is often used by companies to convey a feeling or trust and serenity to an audience. This can encourage visitors at trade fairs to visit your booth, as long as it can stand out from the predictable sea of blue that you will find around you. In addition to this, its “cold” nature needs to be countered by a friendlier color somewhere.

Red is another interesting color, and stimulates the senses and incites action. It can be warm and exciting, but can also be perceived as aggressive. It does catch attention very quickly, however, and this color can be integrated into booth designs to great effect for this reason, especially where there are many stands, again all competing to capture an audience.

An excellent color to choose is black, which oozes strength, sophistication, security and substance. All of these traits can bring a timeless, high-quality aura to your brand. With that said, black does not draw attention to itself, and can mean that you get lost in the crowd.

It is well worth learning about color psychology before you select a few shades for your exhibition stand design, and also think about how you can use them in a way that stands out from the other designs that will be present. Utilizing a selection of colors can often bring great results if balanced in a way to minimize the negative qualities of the others.

How to find an exhibition stand design company in your nationality?

Regardless of where you are planning for your exhibition show, exhibition stand design companies can really help you choose the right colors for your stand. To find one, you can use internet to get in touch with them by using some relevant keywords including exhibition stand manufacturer Amsterdam, booth design company Germany, exhibition stand manufacturer USA, etc. 

Find the right exhibition stand design company for you

exhibition stand design

One marketing practice that is very popular for many businesses is through attending different exhibitions. This is where each one has a stand that showcases their company and they can talk to each customer in person and tell them exactly what they do and how they can help them.

To be a part of an exhibition, each business should have a stand which stands out so that they can attract more people to them and try to convince them to become customers. To do this they need something, which is eye-catching while at the same time not something that drives people away.

Why you should employ the services of an exhibition booth builder?

Although you may think you would be able to do something like this on your own it would be a very good idea to employ the services of an experienced exhibition booth design company who can design and build an exhibition stand for you to your specifications.

When you look for a booth design company to help you build custom exhibition stands, one thing that you need to look for is experience. Having a lot of experience would give you the confidence that they could do a good job for you and help you with gaining more business.

How exhibition stand companies design & build stands?

Before the designing stage goes ahead, your chosen exhibition design company will work very closely with you to fully understand exactly what it is that you are looking for to gain prominence and to make sure that they understand your industry.

When they have a clear idea in their head about what would be suitable for you then their designers will work to make a 3D computer-generated image. This will show you what your final design would look like once it has been made and allows you to make any suggested changes.

Benefits of working with an exhibition booth contractor

These plans would reveal to you the shape of the stand, the color schemes, logo branding, and its placement. As many drafts as possible will be made until you are completely happy.

Once you have agreed on the final design then your chosen company will send the designs off so that your stand can move to the construction phase. It would prove to be a great advantage if they construct your stands in their own warehouse as this would make the process much quicker.

They will continue to work closely with you even while your stand is being made so that you will have peace of mind that your expectations are being met at all times. By choosing an exhibition stand contractor with a good reputation, you will know that they will use the best technicians to make your final piece.

To have a perfectly built custom exhibition stand is vital, as it is the best way to show people what your company is all about and the kind of products and services that you are offering them. 

By having each stage done right by your chosen exhibition booth designer, you will be making sure you have a good chance of being noticed by a lot more people from your target audience.

Conclusion

This means that by consulting with the best exhibition stand builders in the industry and working closely with them, you are making sure that all your needs are being looked at in the best way possible and are included in the final design. Whether you want a modular booth design or custom booth design, you can find a number of professionals online to ease the designing and ordering process for you. This includes exhibition stand contractors, exhibition stand companies, exhibition stand designers, exhibition stand builders, and many more.  

Get a great location for your exhibition stands and booths

exhibition stand

Getting maximum attention from visitors in an exhibition or trade show is a challenging task. If you truly mean to gain exposure for your brand, you need to find an exhibition design company that can provide you the best possible location for your stand display. If you search online, you can find a whole range of exhibition stand builders, exhibition stand contractors, exhibition stand designers, exhibition stand companies, and all of them have strong connections with exhibition organizers and sponsors, which allows them to quickly reserve a deserving spot for your display stand. Getting a nice spot for your display stand might be tough but with the help of a exhibition design company, it will be as simple as a walk in the garden.   

Stay closer to the front doors

This is quite an obvious fact. The closer you can have your custom exhibition stands and display stand to the front door, the more you can benefit from the advantages provided by this location. You will get to the visitors as they arrive, bright and fresh, excited about the opportunities presented by the show. You have the chance to create a good first impression of the trade show and of your company. All the booths located close to the primary entrance are usually the best locations on the entire floor. Having a good location is crucial but having a good exhibition stand design is of paramount importance, which is why you should consider hiring an exhibition booth designer to take care of your designing process. This will further enhance your chances of getting maximum attention at trade shows.  

The end of the aisle is good too

A company with large displays comprising numerous products can try to get the booth at the end of the aisle. If you choose such a location or are assigned one, you can gain advantage from this situation and let your display extend out of your booth on one side, which is not possible when you have neighbors on both sides.

Additionally, when your booth is located at the end of the aisle, it is strategically placed on a corner, and automatically has increased prominence. A greater number of visitors will walk across your booth only because of the direction followed by the traffic in the hall. Talk to your exhibition booth design company to secure a location either at the end of the aisle or close to it.

The center is always better

Although the end of an aisle is a good position, the traffic will be the most concentrated at the center of the hall, in comparison to the sides. Most of the visitors will reach the middle, but if the area is too large, they may be able to visit stalls on one or two sides only. In this way, the booths on the sides will usually end up getting a lesser number of visitors walking by their booths. This is definitely not, what you would want for your display. Make sure your exhibition booth contractor is well-connected to influential people and has a strong presence in the exhibition industry to help seek out the central location for your stands.   

Think about the spots closer to the restrooms

If you are not bothered by proximity to the restrooms, these locations can provide substantial benefits over other locations. Everyone ultimately has to visit the rest areas, and if there is a queue, and your display is right there, people will be queued up right next to your display, creating many new opportunities for interacting and connecting. However, be careful, because there could be more than one restroom or the restroom could be located in an obscure area. Either of these situations would not provide any benefit whatsoever. Whether you set up a modular booth design or custom booth design, this location can give your brand maximum exposure in the exhibition hall.  

What you now have to do is to study the floor plan of the display area with your exhibition stand company if you have one and make a careful decision about where your trade show display will get the maximum benefit, the most traffic, and attract the largest number of visitors. Reserve your location and start working with your exhibition stand contractor in getting your exhibition stand organized.

Increase face to face engagement with exhibition stand companies

exhibition stand companies

Exhibitions are a great place for a face to face engagement with potential customers. Face-to-face engagement has many of its own benefits to increase value for your brand; face-to-face engagement is the primary reason that many companies and organizations prefer to participate in global trade shows and exhibitions instead of online marketing. This gives them a direct approach to read the mind of customers and learn more about their likes and dislikes in order to form a strategy that is solely focused on customer attraction.

An exhibition or a trade show is a place where other b2b partners and many visitors are engaged in a networking environment to buy products and services, this technique of face-to-face consumer engagement might be beneficial for your business. And of course, to promote your brands and services effectively, you need custom exhibition stands. Below are the given details of how to choose an innovative exhibition stand design. How should you hire an exhibition booth design company?

Size and style

The style and the size of your custom booth design must be perfect to fit your needs and requirements. There is a wide range of custom exhibition stands to choose from, like retractable stands, pop-up stands, roll-up stands, adjustable stands, step and repeat stands, banner stands etc. You can even place orders for bespoke stands or create a modular booth design to suit your needs. You may also go for a well-designed custom-built exhibition stand design that meets your requirements and needs. Some exhibition stand companies provide stands that are large enough to provide space for private meetings. This might be really helpful to you as sometimes face-to-face engagements become necessary to increase your chances of making a progress. Larger the stand, the better the chances of face-to-face engagements.

Facilities

This is one of the major aspects that exhibitors must consider for a stand. The facilities and the accessories must be carefully considered. Large facilities provide large space for stands and booths. Small spaces are not ideal to create an atmosphere for face-to-face conversations with visitors. The ability to host a large crowd makes a facility perfect for creating an ideal atmosphere for booth exhibitors and attendees to engage with each other.

Reuse

Buy a stand that is easy to reuse. Before you purchase a stand, it is necessary to ensure that it is re-usable. When you hire exhibition stand designers for your stand, make sure to check whether they provide reusable stands or not. There are many exhibition stand contractors who provide bespoke exhibition stands that allow you to change the display and graphics. They are quite durable, long-lasting and easy to transport and store. Once the show is over, you can easily dismantle them and reassemble them again for your next show.

Graphics and artwork

Most crucial aspect of your exhibition stands, is the feature of your stand that allows visitors to attracted your product. Better graphics will increase your chances of attracting maximum attention for your brand. Graphics play a major role in representing your corporate identity so make sure to properly check your graphics before printing. It is a good idea to make the graphics and the art work custom made which is according to your needs. Hire an exhibition stand builder who specializes in creating custom graphics for your stands. Make sure they are capable of creating graphics that match your brand image. This way, you stand will be able to attract visitors at the very first glance.

If you take care of all these aspects while purchasing your custom exhibition stand from a reputed exhibition stand design company, then you are sure to gain a competitive edge in face-to-face engagements and stand out from the rest of the crowd.

Explore unique range of custom exhibition stands

custom exhibition stands

Custom exhibition stands and booths come in a huge spectrum of colors, shapes, sizes, styles, and themes to ensure every business has a unique solution that meets its exhibiting needs and budget. For start-ups and entrepreneurs seeking to hire an exhibition booth builder capable of making a difference with their custom booth design have to find a way to gain insights into the current exhibition trends. With so many different kinds of stands and booths available in the market under different names and styles, it could be a bit confusing for newcomers to pick the right one without any professional guidance. Once you know the basics, however, it becomes so easy to decide exactly what you need and understand what you are looking for.

Roll Up banner stands

Roll up banner stands are designed to be simple and easy to use. The graphics panel can be easily pulled out of the metal base and held straight with an aluminum pole on the back. Easy to roll back into the base when not in use. This type of banner stand is perfect for situations when you are exhibiting in multiple locations. They are very lightweight, durable, and easy to transport from one location to another without damaging the graphics panel. They are very popular among exhibitors and come in mainly telescopic or stressed-back models. . 

The spring mechanism of the roll up stands is designed to retract and rewind a banner into the base of the stand. They are simple to assemble, disassemble, and are set up in no time. Printed images and graphics panels are well preserved in spite of the fact that it is used, operated and transported frequently. Apart from easy to use, good-quality roll-up exhibition stands are affordable and constructed with durable materials making them an excellent choice for displaying brands and products at exhibits and trade shows. Many exhibition stand contractors offer customized roll up banner stands in different shapes, styles and colors to ensure that exhibitors get exactly what they are paying for

Trade show modular booth design stands

Collapsible modular booths and stands are one of the most popular styles used in trade shows and exhibitions. They are quick to set up, easy to dismantle, very lightweight and sturdy, and can have added features such as lighting and moving images to maximize their display. You can also opt for single-sided graphics or double-sided graphics for two-way advertising depending on your exhibition space and targeted audiences.

Pop up trade show custom booth design

Pop up custom booths are ideal as a focal point in large trade show exhibits, or an all-in-one solution for smaller areas. They are extremely easy to set up and transport because they pop up and are usually in a solid piece. They aren’t adjustable but have a variety of features including lights, music, shelving, and storage areas. Pop-up booths crafted by an exhibition booth design company are intended to last for years to come and easiest to travel with if you plan to use it for numerous shows.

Table top exhibition stands

This is particularly a great solution for small events or if you want to add additional visual impact. They are made of small foldable panels that sit ideally on a regular table. Installed at a height, they are easy to be seen afar. They are small in size, lightweight, and very portable making them easy to set up, store and transport as per your own likings. Many exhibition stand companies offer special discounts on bulk orders of custom exhibition stands and booths and provide a greater degree of assistance on every stage to create a memorable exhibiting experience.  

Choosing the right exhibition stand designers for your next event

exhibition stand designers

Make your exhibition stand to look as creative as professional if you want to make a difference in the exhibition and trade show you are attending. It needs to be eye-catching, it needs to stand out from the other exhibitors, it needs to create maximum exposure for your brand, and it needs to attract attention from the crowd. This simply means that you need to be watchful while choosing exhibition stand builders to ensure that you get the best possible product that meets your expectation in every aspect. Make sure they are capable of producing custom exhibition stands that work, they will help you attract maximum attention, grow your customer base, boost your brand and increase your revenue moving forward.

Exhibition Booth Builder Exhibition Stand Design Exhibition Stand Builders Exhibition Stand Contractor exhibition stand contractors exhibition booth designer Modular Booth Design Custom Booth Design Booth Design Company

You have decided to partake in an exhibition or trade show to boost the popularity of your brand and products. The only way to ensure a successful venture is to ensure that all the people visiting the exhibition show also visit your exhibition booth. When hiring an exhibition design company, you need to keep in mind a few very important factors to ensure that the exhibition stand you receive is built with high-quality standards means your stands will show stunning clarity in full color.

Should be able to identify core business challenges

The first thing you are going to want to ensure is that any exhibition booth design company you choose to work with for the design of your booth has a clear understanding of your business domain. They should be willing to take the time to collect more information about your business as a whole, your customers, marketing goals and products and services you provide. Such business analysis will help your exhibition stand contractor to create a stand that appeals to your audience, will help you stand out, and will provide your brand maximum visibility and exposure throughout the event.

Should be able to serve in a budget-friendly way  

After making a list of popular exhibition stand designers, now is the time to focus on the budget of your project. Once you identify the budget you have available for your exhibition stand design, share this with all the designers you have selected. The exhibition booth design company should ensure that their design will come out within the budget, ensuring that you don’t break the bank. After comparing the prices of all the designers, you can easily decide which one is best for you. If you’re working for a multinational company, they probably have given you a maximum you can spend. Think of your exhibition booth designer as an architect, they should be able to give you a precise estimate of how much the stand they have designed will cost when it comes to the build.  

Should have a deeper understanding of the industry

It is better for you to hire a professional exhibition stand design company with years of experience that offers value for money exhibition stand design services. Some of these companies will offer a full service including designing, manufacturing, logistics, warehousing, installation, and project management. This means that will work with you starting from the conceptualization stage, to the building and even install it for you. If you like they can also come and break it down and store it until the next event, which will save you a lot of time and money while making sure that the item isn’t damaged when not in use.   

Should be able to produce satisfying results

Whether you want modular booth design or custom booth design, they are capable of catering to every exhibiting need of yours. Choose the exhibition stand contractors that have a proven track record. The only way to do this is to ask for achievements, previous assignments, and some of the stands they have designed and don’t be shy to ask for references. You have a right to contact some of the companies they have served before and ask if they are satisfied with the services offered and whether you should hire them or not.

Lighting your custom exhibition stands is the new trend

exhibition stand design

Lightning has now a significant role in exhibitions and trade shows as compared to previous years. In the past, most exhibitors relied on the lightning from the exhibition hall itself and never have thought of adding extra lights to their custom exhibition stands. Now, things have drastically changed, adding lights to the exhibition stand provides a glowing effect making it look more attractive and eye-catchy. To attract attention from passerby, lights have now become a feature of paramount importance in exhibitions and trade shows.

Most exhibition stand contractors are using lights to highlight a particular product, however, this trend goes beyond just that. Now, exhibition stand designers consider lightning to be one design element of the stand that complements all the other elements. There is no point in exhibiting with stands and booths when there is hardly anyone can see it. Exhibition stand companies are always looking for new ways to show the signage in a more dramatic or attractive way and since lightning is the cheapest way of adding that special glare and flare, they often use it for large exhibitions and trade shows to gain a competitive edge.

Ask your exhibition design company

When you meet your exhibition stand contractor, you need to ask questions about your intentions and expectations for your exhibition stand design. This will help your exhibition stand designers to incorporate all the design elements including lightning, to make sure the finished exhibition stand design achieves your business and marketing goals for the exhibition.

Add a touch of glamour to your stands

Whether you want a modular booth design or custom stand design, your booth design company should be able to add lighting to give your booth the perfect look it deserves. You should ask them whether they have lightning options for stands and booths or not. Because if they don’t, then there is no point in further discussing with them anymore. Since, lightning is one of the main design elements one can use, many exhibition booth designers who tend to focus on messaging and colors often overlook it. However, adding extra lights onto your stands can make a difference between a boring stand and one that attracts people from the crowd. They will help you stand out from the crowd. With so many lighting options available these days, you can give your stand whatever look you have in mind to attract attention to your stand or booth.

Different uses of lightning in your stand

By adding a spotlight at the back of the fabric stand, you can create a highlight of the stand with the printed colors shining around the sign. Use a downlight to show off a particular product from a pop-up display or mirrored lightning behind the display to create an atmosphere of depth and dimension to the product. You can use colored lights to emphasize the colors of the theme of your exhibition stands.

With a huge selection of stand lightning now available, your exhibition booth builder can help create areas of shadows and light to highlight the specific areas of your exhibition stand as will best suit your needs.      

When you add the lightning to your stand, ask your exhibition design company to check out the electricity requirements and where the electrical cords will go to be unobtrusive and create a trip hazard for the staff manning the stand or the customers.      

Creative use of lightening as a design element for your exhibition stands is of paramount importance and as vital as the design of your whole exhibition stand. Ignoring the lighting element will leave you open to loss of interest in the stand. Make your exhibition stand designer add lighting in your stands even if you have to pay a little extra for it. The end results will be very satisfying. Create a warm and welcoming atmosphere for your potential customers and you will reap the benefits. All exhibition stand designers use lighting to create a special effect for your stands.