Using colors in your exhibition stand design

Exhibition stand design

Many of us probably have seen stunning exhibition stand designs at trade fairs, but when it comes to creating one for our own business, the task of creating such an effective display can seem dauntingly complex. You need to consider a large number of variables such as shape, size, colors, adjustable frame, branding, graphics panel, and many more.

One such important factor you need to keep in mind is color; if you choose the right colors that reflect your brand and logo, then your stand can potentially make a huge impact on your audience With this in mind, here are some tips on making your booth – and your brand – stand out from the pack.

Hiring a professional for color selection

It is first important to note that a huge number of exhibition stand companies end up using the same colors in their designs, as most people put great stock in color psychology. This is, of course, a very reasonable and logical thing to do, as this does have a very real effect on the type of people you will draw to your booth, or if you will draw them at all.

Booth builder DUBAI

This does mean, however, that many companies exhibiting can end up blending into the background due to the similar color palettes that they end up using. For this reason, a little creativity is very important to stand out from the pack, particularly in larger trade fairs where you may be facing a great deal of competition. Hiring someone professional in the line of work is great to ensure that your custom build exhibition stand is fully equipped to make the most of your show. Such companies are available in many forms such as exhibition stand builders, exhibition design company, exhibition stand designers, exhibition stand companies, exhibition booth contractor, and many more. 

Be bold and creative in your design

With so many booth designs on display all competing for attention, a courageously bold design can often prove a novelty for passers-by, and at the very least make a strong impression on your audience. Consider being bold in order to catch the eye of people who would normally pass your stand by.

This does not mean, however, that you should be haphazard in your choice of color. Color psychology really does come into play, and your choice should be tailored to the image you wish to give, even though you can tweak it to be bolder or integrate it into a stylish, more complex design featuring other colors.

Color psychology of exhibition stands

Blue is considered both intellectual and soothing and is often used by companies to convey a feeling or trust and serenity to an audience. This can encourage visitors at trade fairs to visit your booth, as long as it can stand out from the predictable sea of blue that you will find around you. In addition to this, its “cold” nature needs to be countered by a friendlier color somewhere.

Red is another interesting color, and stimulates the senses and incites action. It can be warm and exciting, but can also be perceived as aggressive. It does catch attention very quickly, however, and this color can be integrated into booth designs to great effect for this reason, especially where there are many stands, again all competing to capture an audience.

An excellent color to choose is black, which oozes strength, sophistication, security and substance. All of these traits can bring a timeless, high-quality aura to your brand. With that said, black does not draw attention to itself, and can mean that you get lost in the crowd.

It is well worth learning about color psychology before you select a few shades for your exhibition stand design, and also think about how you can use them in a way that stands out from the other designs that will be present. Utilizing a selection of colors can often bring great results if balanced in a way to minimize the negative qualities of the others.

How to find an exhibition stand design company in your nationality?

Regardless of where you are planning for your exhibition show, exhibition stand design companies can really help you choose the right colors for your stand. To find one, you can use internet to get in touch with them by using some relevant keywords including exhibition stand manufacturer Amsterdam, booth design company Germany, exhibition stand manufacturer USA, etc. 

Find the right exhibition stand design company for you

exhibition stand design

One marketing practice that is very popular for many businesses is through attending different exhibitions. This is where each one has a stand that showcases their company and they can talk to each customer in person and tell them exactly what they do and how they can help them.

To be a part of an exhibition, each business should have a stand which stands out so that they can attract more people to them and try to convince them to become customers. To do this they need something, which is eye-catching while at the same time not something that drives people away.

Why you should employ the services of an exhibition booth builder?

Although you may think you would be able to do something like this on your own it would be a very good idea to employ the services of an experienced exhibition booth design company who can design and build an exhibition stand for you to your specifications.

When you look for a booth design company to help you build custom exhibition stands, one thing that you need to look for is experience. Having a lot of experience would give you the confidence that they could do a good job for you and help you with gaining more business.

How exhibition stand companies design & build stands?

Before the designing stage goes ahead, your chosen exhibition design company will work very closely with you to fully understand exactly what it is that you are looking for to gain prominence and to make sure that they understand your industry.

When they have a clear idea in their head about what would be suitable for you then their designers will work to make a 3D computer-generated image. This will show you what your final design would look like once it has been made and allows you to make any suggested changes.

Benefits of working with an exhibition booth contractor

These plans would reveal to you the shape of the stand, the color schemes, logo branding, and its placement. As many drafts as possible will be made until you are completely happy.

Once you have agreed on the final design then your chosen company will send the designs off so that your stand can move to the construction phase. It would prove to be a great advantage if they construct your stands in their own warehouse as this would make the process much quicker.

They will continue to work closely with you even while your stand is being made so that you will have peace of mind that your expectations are being met at all times. By choosing an exhibition stand contractor with a good reputation, you will know that they will use the best technicians to make your final piece.

To have a perfectly built custom exhibition stand is vital, as it is the best way to show people what your company is all about and the kind of products and services that you are offering them. 

By having each stage done right by your chosen exhibition booth designer, you will be making sure you have a good chance of being noticed by a lot more people from your target audience.

Conclusion

This means that by consulting with the best exhibition stand builders in the industry and working closely with them, you are making sure that all your needs are being looked at in the best way possible and are included in the final design. Whether you want a modular booth design or custom booth design, you can find a number of professionals online to ease the designing and ordering process for you. This includes exhibition stand contractors, exhibition stand companies, exhibition stand designers, exhibition stand builders, and many more.  

Get a great location for your exhibition stands and booths

exhibition stand

Getting maximum attention from visitors in an exhibition or trade show is a challenging task. If you truly mean to gain exposure for your brand, you need to find an exhibition design company that can provide you the best possible location for your stand display. If you search online, you can find a whole range of exhibition stand builders, exhibition stand contractors, exhibition stand designers, exhibition stand companies, and all of them have strong connections with exhibition organizers and sponsors, which allows them to quickly reserve a deserving spot for your display stand. Getting a nice spot for your display stand might be tough but with the help of a exhibition design company, it will be as simple as a walk in the garden.   

Stay closer to the front doors

This is quite an obvious fact. The closer you can have your custom exhibition stands and display stand to the front door, the more you can benefit from the advantages provided by this location. You will get to the visitors as they arrive, bright and fresh, excited about the opportunities presented by the show. You have the chance to create a good first impression of the trade show and of your company. All the booths located close to the primary entrance are usually the best locations on the entire floor. Having a good location is crucial but having a good exhibition stand design is of paramount importance, which is why you should consider hiring an exhibition booth designer to take care of your designing process. This will further enhance your chances of getting maximum attention at trade shows.  

The end of the aisle is good too

A company with large displays comprising numerous products can try to get the booth at the end of the aisle. If you choose such a location or are assigned one, you can gain advantage from this situation and let your display extend out of your booth on one side, which is not possible when you have neighbors on both sides.

Additionally, when your booth is located at the end of the aisle, it is strategically placed on a corner, and automatically has increased prominence. A greater number of visitors will walk across your booth only because of the direction followed by the traffic in the hall. Talk to your exhibition booth design company to secure a location either at the end of the aisle or close to it.

The center is always better

Although the end of an aisle is a good position, the traffic will be the most concentrated at the center of the hall, in comparison to the sides. Most of the visitors will reach the middle, but if the area is too large, they may be able to visit stalls on one or two sides only. In this way, the booths on the sides will usually end up getting a lesser number of visitors walking by their booths. This is definitely not, what you would want for your display. Make sure your exhibition booth contractor is well-connected to influential people and has a strong presence in the exhibition industry to help seek out the central location for your stands.   

Think about the spots closer to the restrooms

If you are not bothered by proximity to the restrooms, these locations can provide substantial benefits over other locations. Everyone ultimately has to visit the rest areas, and if there is a queue, and your display is right there, people will be queued up right next to your display, creating many new opportunities for interacting and connecting. However, be careful, because there could be more than one restroom or the restroom could be located in an obscure area. Either of these situations would not provide any benefit whatsoever. Whether you set up a modular booth design or custom booth design, this location can give your brand maximum exposure in the exhibition hall.  

What you now have to do is to study the floor plan of the display area with your exhibition stand company if you have one and make a careful decision about where your trade show display will get the maximum benefit, the most traffic, and attract the largest number of visitors. Reserve your location and start working with your exhibition stand contractor in getting your exhibition stand organized.

Increase face to face engagement with exhibition stand companies

exhibition stand companies

Exhibitions are a great place for a face to face engagement with potential customers. Face-to-face engagement has many of its own benefits to increase value for your brand; face-to-face engagement is the primary reason that many companies and organizations prefer to participate in global trade shows and exhibitions instead of online marketing. This gives them a direct approach to read the mind of customers and learn more about their likes and dislikes in order to form a strategy that is solely focused on customer attraction.

An exhibition or a trade show is a place where other b2b partners and many visitors are engaged in a networking environment to buy products and services, this technique of face-to-face consumer engagement might be beneficial for your business. And of course, to promote your brands and services effectively, you need custom exhibition stands. Below are the given details of how to choose an innovative exhibition stand design. How should you hire an exhibition booth design company?

Size and style

The style and the size of your custom booth design must be perfect to fit your needs and requirements. There is a wide range of custom exhibition stands to choose from, like retractable stands, pop-up stands, roll-up stands, adjustable stands, step and repeat stands, banner stands etc. You can even place orders for bespoke stands or create a modular booth design to suit your needs. You may also go for a well-designed custom-built exhibition stand design that meets your requirements and needs. Some exhibition stand companies provide stands that are large enough to provide space for private meetings. This might be really helpful to you as sometimes face-to-face engagements become necessary to increase your chances of making a progress. Larger the stand, the better the chances of face-to-face engagements.

Facilities

This is one of the major aspects that exhibitors must consider for a stand. The facilities and the accessories must be carefully considered. Large facilities provide large space for stands and booths. Small spaces are not ideal to create an atmosphere for face-to-face conversations with visitors. The ability to host a large crowd makes a facility perfect for creating an ideal atmosphere for booth exhibitors and attendees to engage with each other.

Reuse

Buy a stand that is easy to reuse. Before you purchase a stand, it is necessary to ensure that it is re-usable. When you hire exhibition stand designers for your stand, make sure to check whether they provide reusable stands or not. There are many exhibition stand contractors who provide bespoke exhibition stands that allow you to change the display and graphics. They are quite durable, long-lasting and easy to transport and store. Once the show is over, you can easily dismantle them and reassemble them again for your next show.

Graphics and artwork

Most crucial aspect of your exhibition stands, is the feature of your stand that allows visitors to attracted your product. Better graphics will increase your chances of attracting maximum attention for your brand. Graphics play a major role in representing your corporate identity so make sure to properly check your graphics before printing. It is a good idea to make the graphics and the art work custom made which is according to your needs. Hire an exhibition stand builder who specializes in creating custom graphics for your stands. Make sure they are capable of creating graphics that match your brand image. This way, you stand will be able to attract visitors at the very first glance.

If you take care of all these aspects while purchasing your custom exhibition stand from a reputed exhibition stand design company, then you are sure to gain a competitive edge in face-to-face engagements and stand out from the rest of the crowd.

Explore unique range of custom exhibition stands

custom exhibition stands

Custom exhibition stands and booths come in a huge spectrum of colors, shapes, sizes, styles, and themes to ensure every business has a unique solution that meets its exhibiting needs and budget. For start-ups and entrepreneurs seeking to hire an exhibition booth builder capable of making a difference with their custom booth design have to find a way to gain insights into the current exhibition trends. With so many different kinds of stands and booths available in the market under different names and styles, it could be a bit confusing for newcomers to pick the right one without any professional guidance. Once you know the basics, however, it becomes so easy to decide exactly what you need and understand what you are looking for.

Roll Up banner stands

Roll up banner stands are designed to be simple and easy to use. The graphics panel can be easily pulled out of the metal base and held straight with an aluminum pole on the back. Easy to roll back into the base when not in use. This type of banner stand is perfect for situations when you are exhibiting in multiple locations. They are very lightweight, durable, and easy to transport from one location to another without damaging the graphics panel. They are very popular among exhibitors and come in mainly telescopic or stressed-back models. . 

The spring mechanism of the roll up stands is designed to retract and rewind a banner into the base of the stand. They are simple to assemble, disassemble, and are set up in no time. Printed images and graphics panels are well preserved in spite of the fact that it is used, operated and transported frequently. Apart from easy to use, good-quality roll-up exhibition stands are affordable and constructed with durable materials making them an excellent choice for displaying brands and products at exhibits and trade shows. Many exhibition stand contractors offer customized roll up banner stands in different shapes, styles and colors to ensure that exhibitors get exactly what they are paying for

Trade show modular booth design stands

Collapsible modular booths and stands are one of the most popular styles used in trade shows and exhibitions. They are quick to set up, easy to dismantle, very lightweight and sturdy, and can have added features such as lighting and moving images to maximize their display. You can also opt for single-sided graphics or double-sided graphics for two-way advertising depending on your exhibition space and targeted audiences.

Pop up trade show custom booth design

Pop up custom booths are ideal as a focal point in large trade show exhibits, or an all-in-one solution for smaller areas. They are extremely easy to set up and transport because they pop up and are usually in a solid piece. They aren’t adjustable but have a variety of features including lights, music, shelving, and storage areas. Pop-up booths crafted by an exhibition booth design company are intended to last for years to come and easiest to travel with if you plan to use it for numerous shows.

Table top exhibition stands

This is particularly a great solution for small events or if you want to add additional visual impact. They are made of small foldable panels that sit ideally on a regular table. Installed at a height, they are easy to be seen afar. They are small in size, lightweight, and very portable making them easy to set up, store and transport as per your own likings. Many exhibition stand companies offer special discounts on bulk orders of custom exhibition stands and booths and provide a greater degree of assistance on every stage to create a memorable exhibiting experience.  

Choosing the right exhibition stand designers for your next event

exhibition stand designers

Make your exhibition stand to look as creative as professional if you want to make a difference in the exhibition and trade show you are attending. It needs to be eye-catching, it needs to stand out from the other exhibitors, it needs to create maximum exposure for your brand, and it needs to attract attention from the crowd. This simply means that you need to be watchful while choosing exhibition stand builders to ensure that you get the best possible product that meets your expectation in every aspect. Make sure they are capable of producing custom exhibition stands that work, they will help you attract maximum attention, grow your customer base, boost your brand and increase your revenue moving forward.

Exhibition Booth Builder Exhibition Stand Design Exhibition Stand Builders Exhibition Stand Contractor exhibition stand contractors exhibition booth designer Modular Booth Design Custom Booth Design Booth Design Company

You have decided to partake in an exhibition or trade show to boost the popularity of your brand and products. The only way to ensure a successful venture is to ensure that all the people visiting the exhibition show also visit your exhibition booth. When hiring an exhibition design company, you need to keep in mind a few very important factors to ensure that the exhibition stand you receive is built with high-quality standards means your stands will show stunning clarity in full color.

Should be able to identify core business challenges

The first thing you are going to want to ensure is that any exhibition booth design company you choose to work with for the design of your booth has a clear understanding of your business domain. They should be willing to take the time to collect more information about your business as a whole, your customers, marketing goals and products and services you provide. Such business analysis will help your exhibition stand contractor to create a stand that appeals to your audience, will help you stand out, and will provide your brand maximum visibility and exposure throughout the event.

Should be able to serve in a budget-friendly way  

After making a list of popular exhibition stand designers, now is the time to focus on the budget of your project. Once you identify the budget you have available for your exhibition stand design, share this with all the designers you have selected. The exhibition booth design company should ensure that their design will come out within the budget, ensuring that you don’t break the bank. After comparing the prices of all the designers, you can easily decide which one is best for you. If you’re working for a multinational company, they probably have given you a maximum you can spend. Think of your exhibition booth designer as an architect, they should be able to give you a precise estimate of how much the stand they have designed will cost when it comes to the build.  

Should have a deeper understanding of the industry

It is better for you to hire a professional exhibition stand design company with years of experience that offers value for money exhibition stand design services. Some of these companies will offer a full service including designing, manufacturing, logistics, warehousing, installation, and project management. This means that will work with you starting from the conceptualization stage, to the building and even install it for you. If you like they can also come and break it down and store it until the next event, which will save you a lot of time and money while making sure that the item isn’t damaged when not in use.   

Should be able to produce satisfying results

Whether you want modular booth design or custom booth design, they are capable of catering to every exhibiting need of yours. Choose the exhibition stand contractors that have a proven track record. The only way to do this is to ask for achievements, previous assignments, and some of the stands they have designed and don’t be shy to ask for references. You have a right to contact some of the companies they have served before and ask if they are satisfied with the services offered and whether you should hire them or not.

Lighting your custom exhibition stands is the new trend

exhibition stand design

Lightning has now a significant role in exhibitions and trade shows as compared to previous years. In the past, most exhibitors relied on the lightning from the exhibition hall itself and never have thought of adding extra lights to their custom exhibition stands. Now, things have drastically changed, adding lights to the exhibition stand provides a glowing effect making it look more attractive and eye-catchy. To attract attention from passerby, lights have now become a feature of paramount importance in exhibitions and trade shows.

Most exhibition stand contractors are using lights to highlight a particular product, however, this trend goes beyond just that. Now, exhibition stand designers consider lightning to be one design element of the stand that complements all the other elements. There is no point in exhibiting with stands and booths when there is hardly anyone can see it. Exhibition stand companies are always looking for new ways to show the signage in a more dramatic or attractive way and since lightning is the cheapest way of adding that special glare and flare, they often use it for large exhibitions and trade shows to gain a competitive edge.

Ask your exhibition design company

When you meet your exhibition stand contractor, you need to ask questions about your intentions and expectations for your exhibition stand design. This will help your exhibition stand designers to incorporate all the design elements including lightning, to make sure the finished exhibition stand design achieves your business and marketing goals for the exhibition.

Add a touch of glamour to your stands

Whether you want a modular booth design or custom stand design, your booth design company should be able to add lighting to give your booth the perfect look it deserves. You should ask them whether they have lightning options for stands and booths or not. Because if they don’t, then there is no point in further discussing with them anymore. Since, lightning is one of the main design elements one can use, many exhibition booth designers who tend to focus on messaging and colors often overlook it. However, adding extra lights onto your stands can make a difference between a boring stand and one that attracts people from the crowd. They will help you stand out from the crowd. With so many lighting options available these days, you can give your stand whatever look you have in mind to attract attention to your stand or booth.

Different uses of lightning in your stand

By adding a spotlight at the back of the fabric stand, you can create a highlight of the stand with the printed colors shining around the sign. Use a downlight to show off a particular product from a pop-up display or mirrored lightning behind the display to create an atmosphere of depth and dimension to the product. You can use colored lights to emphasize the colors of the theme of your exhibition stands.

With a huge selection of stand lightning now available, your exhibition booth builder can help create areas of shadows and light to highlight the specific areas of your exhibition stand as will best suit your needs.      

When you add the lightning to your stand, ask your exhibition design company to check out the electricity requirements and where the electrical cords will go to be unobtrusive and create a trip hazard for the staff manning the stand or the customers.      

Creative use of lightening as a design element for your exhibition stands is of paramount importance and as vital as the design of your whole exhibition stand. Ignoring the lighting element will leave you open to loss of interest in the stand. Make your exhibition stand designer add lighting in your stands even if you have to pay a little extra for it. The end results will be very satisfying. Create a warm and welcoming atmosphere for your potential customers and you will reap the benefits. All exhibition stand designers use lighting to create a special effect for your stands.    

5 ways to find the right exhibition stand partner online?

exhibition stands design companies

Well, here you are. You’re at the stage where you need to plan for your exhibition or event and want to partner with the right booth design company and exhibition stand designers.

You want the entire process to be pain-free and to run as smoothly as possible but you need to go through the process of checking out some custom exhibition stands design companies and contractors.

There are many companies out there all of whom will bite your arm off for your exhibition project but it is essential you do some simple due diligence to give you peace of mind. Online research is the best way to find out which one is capable of meeting your exhibition stand design needs.

It’s important that the exhibition stand companies you select understand your business, understand what your goals are, and also understand what you seek to achieve from your exhibition or event.

Here are 5 best ways to find your right exhibition stand designers:

  1. First off, they’ll ask all the right questions about your exhibition, your company and map out their understanding of the discussion. This is essential because it ensures both parties are reading from the same script.
  2. A good exhibition stand company will give you a detailed proposal that clearly indicates all the deliverables and milestones without any hidden costs for your exhibition stand project.
  3. When it comes down to the custom exhibition stands, the exhibition stand designers will present you with an option that best suits your needs so that it fulfills your entire brief and criteria. They should be exhibition experts and be able to provide you with a professional 3D render of your exhibition stand design. From this, you should be able to accurately see the workspace, the promotional areas, the client interaction areas and also your brand presence and visibility. From all angles, you should be able to envisage your company’s exhibition presence.
  4. Once approved and signed off, the exhibition contractor or exhibition design company will go to the manufacturing stage of your exhibition stand and start the exhibition stand build. Some of the better exhibition contractors actually give you continuous updates and even send you work in progress photos so you have peace of mind with the full knowledge that your exhibition production is going to plan and you can see it all coming together. This of course has additional benefits in that, you can flag any concerns or problem areas much earlier during the exhibition stand build. With your exhibition stand designers, you can work to resolving any final production fine-tuning before final delivery and installation.
  5. One of the most overlooked aspects of exhibition stand building and something that many exhibition contractors overlook is attention to detail and finishing to your stand. There can be nothing worse than your seeing your fantastic stand let down by poor attention to detail and shoddy finishing which could have been addressed much earlier by the exhibition design company.

How can exhibition stand contractors make your business stand out?

exhibition stand design

If you have ever been to an exhibition, as a customer, you would know that there is so much to look at that you hardly get time to check out every exhibition stand or trade show booth. We often tend to spend more time on the exhibition stands that appear more attractive than others. What is it that attracts us towards a particular display so much so that we choose to give the others a miss? There might be more than one answer to that question but the one that comes to mind immediately is the appearance of the exhibition stand.

Appearances go a long way in attracting audiences. No wonder our movie stars are some of the best-looking people we have ever seen. Imagine watching the movie ‘Titanic’ with the lady from the grocery store playing the role that Kate Winslet did. You get the picture!

Why you need exhibition booth designers?

Appearances are so important in exhibitions that smart exhibitors will hire exhibition booth designers to design and decorate their booths and stands. This added expense may seem both avoidable and frivolous at first but considering the dividends, it is nothing short of a wise investment. A good display will definitely stand out of the crowd and whatever is unique is always interesting. The more interesting your display is, the more people will take the time to visit it, which in turn can mean better business and publicity.

Things to keep in mind while constructing your exhibition stand

Making your stand attractive is not going to be a walk in the park. It will require proper planning, design selection, efficient construction and decoration. The planning phase involves booking the right spot in the exhibition, taking measurements, getting all the materials in place, etc. Selecting the right design for your stand is very important. It has to be attractive while keeping in line with the nature of your business. For example, a dull grey theme may not work too well for a toy store; a colorful and bright one will. The construction and decoration are the most important parts of the process as they will determine the eventual durability and appearance of the stand. This is where exhibition stand contractors may come in handy as they will get the job done to perfection.

Once the stand is ready, you will need to make sure that you display your products in the best possible way. A good product display will enable easy access to and greater visibility of the product. You may want to use banners or posters to provide extra information about your products.

Conclusion

If the design is carefully executed, the appearance of your exhibition booth will set it apart from other exhibition stands thereby earning you greater customer interest and higher visibility. Hiring an exhibition stand contractor might be a great idea for hassle free installation as this is a time-consuming and strenuous job. You may want to use the time to focus on other important things such as your presentation, manpower management, etc.

Exhibition booth designers also provide stall design 3D displays to make your brands look attractive from all directions. This will further help your brand gain maximum exposure. 

5 ways to promote your business during COVID-19?

Covid-19

When we talk about brand, the first thing that comes to mind is large corporate giants like Amazon, or the colours of a company’s logo. Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should pay attention to. Your branding represents the total experience of working with you.

From your website colours, to your core values, to the customer service you deliver, every touchpoint someone has with you, shapes and helps define your brand messaging – whether their impression is favourable or not. Business success often all comes down to how you promote your brand in many ways at exhibitions and trade shows. But the real challenge appears when you have to do it during a global crisis like coronavirus pandemic.

It is a real challenge and definitely not easy to pull off, and it takes time and consideration. You have to:

  • Follow COVID-19 protocols while engaging with customers 
  • Do a competitor analysis and conduct extensive research on the latest trends on COVID-19
  • Identify what equipment and measures you need to take to ensure social distancing and why this is a critical step

And that’s just the beginning!

A professional exhibition stand design and build company can ensure you most effectively position your brand messaging during COVID-19. Hire a professional exhibition stand contractor and ask them to design a COVID-19 stand or booth to promote your business while following COVID-19 protocols. 

Change Your Brand Messaging During COVID-19

The COVID-19 pandemic has confined us to online means of marketing. So we have to take another look at how to effectively position brands during this pandemic. 

First, ask yourself, “What do I want to be known for during this time?” People will remember how you made them feel right now, whether that’s positive or negative. And note:

People are spending more time online.

So, here you should change your business slogan to something that can raise awareness about COVID-19. This will encourage your customers to visit your exhibition booth or stand rather than surfing online. 

Take precautionary measures 

Always remember to wear masks, install protective shields, sneeze shields and other barriers to prevent physical contact with customers. 

Take a different approach to promote your brand

Just promoting your brand may not be enough to help your brand survive this pandemic. You should create a slogan or symbol that is similar to what health associations are using to raise COVID-19 awareness. For instance, lifebuoy soap is a bathing bar but is being promoted as a disinfectant to prevent COVID-19 infection from spreading in your home. 

Online marketing

People are engaging with brands differently. With many stores still closed, consumers are turning to websites to get the goods they need and want. Because many distributors and wholesalers are not jobless and it has greatly impacted the market operations, even daily use products are hard to find, which also contributes to people turning to the virtual world to stock up.

This is a great opportunity for you to create a seamless online presence. Promote and sell your products to both new and old customers and reach out to a wider audience. 

Last but not the least 

Make sure to provide your customers the fastest and most convenient shopping experience during this pandemic. Introduce discount offers, launch new products, and increase your response time with fast delivery and more.