As we know, the forced closure of exhibitions has led to a kind of rebirth of these types of exhibitions. They’re truly one of those things that we didn’t realize how much we needed until they ran out. And there are quiet whispers, but it feels like they’re back for good. So, what better time to re-evaluate their value to your business and learn how you, as a company, can make the most of them?

Preparation is key

Make the most of your exhibition by sending out invitations in advance, promoting on social media before the exhibition if possible, and booking meetings where possible to ensure you’re speaking to your most likely prospects. Spreading the word and a little self-promotion will do you good, and your customers will be grateful to be notified of in-person opportunities, especially if the opportunity arises to spend the day and attend the exhibition.

Start a conversation

Preparing your team with some conversation starters is a great way to prepare them to sell at the exhibition. There are topics of conversation that are easy to interrupt and ignore. Conversations that start with “Hey, how are you?” can easily be ignored. How often do you come across someone parked in a makeshift parking spot at a mall? Creating a number of good ways to start a conversation can help reduce the risk of something like this happening. A good way to do this is to use personalization techniques when engaging delegates. Having delegates wear name tags is a good way to use their name at the start of a conversation. It can be difficult to remember many names when there is so much else to do. Therefore, it is important to practice before exposure; timing it right can strengthen your memory.

Train your employees

Don’t do it an hour before the show; take a day to share your ideas and train your staff. Tell them your goals and how you will achieve them. Make sure everyone knows their individual goals. Train your employees in sales, customer service, prospect identification, and competition. Your team needs to believe in your product and know everything about it. How much does it cost? What are the main features? And who is likely to buy it? It’s a good idea to introduce role-playing exercises. Exercises on product demonstrations and ways to interact with visitors. This will make your group feel safe and ready to play.

Advertise yourself

To get the most out of exhibiting at an exhibition, it is very helpful to promote yourself to the audience before the exhibition begins. Let people know you’re there, get people excited about why they should come see you, and try to make your stand unmissable. No matter how big your presence is at an exhibition, you can get overlooked in the hustle and bustle. By using methods such as email marketing, social media posts, and press releases, you can keep your company’s name and logo in the minds of exhibition visitors, whether they are end-users or B2B visitors. It can be firmly fixed.

Return on investment (ROI)

Calculating the ROI of your exhibition stand is critical to your financial success with participation. By comparing the costs incurred and the results achieved, you can assess whether your exhibition investment is worth it.

Dress up to make a good impression

Your employees represent your company and need to make a good first impression. If your employees don’t usually wear uniforms, don’t think you need to invest in them just to look good. Alternatively, you can wear branded shirts and accessories. If your stand has a specific theme, consider contributing to that theme with your staff’s uniforms. The staff’s attire becomes part of the advertising, and people recognize it and associate it with the trade fair stand.

Competitive analysis

Assessing the impact of your exhibition stand also includes a competitive analysis. By comparing your performance to that of your competitors, you can identify strengths and weaknesses and make informed decisions for future exhibitions.

Sales techniques

It is important to complete several sessions of basic sales training in conjunction with technology training. This training should focus on a wide range of techniques, not just how to sell your product. Sales training should focus on how to approach attendees and attract them to your stand. And once you’ve lured them to your stand, here’s the best way to get them excited about your product:.

Engage

Once you find someone willing to come to your stand, you should contact them immediately. Use games and contests to chat with visitors in a fun and casual way. Since everyone loves competitions, why not give Wheel of Fortune a try? It’s a real eye-catcher and popular with participants. They are great at engaging visitors and encouraging them to start a conversation and tell you about your business. One of the advantages of this game is that everyone is a winner. You can offer larger prizes by combining small and medium prizes from branded promotional items such as branded notebooks, candy, and more. You can purchase a wheel of the first physical device and then create a virtual one!

Understand the importance of tracking

If you don’t pay attention to any of these points, at least pay attention to this point. Just follow potential clients and salon contacts; otherwise, it could all be in vain. These casual encounters mean nothing if you don’t stay in touch with people afterward. Sometimes a follow-up can mean setting up an appointment with someone for a future exhibition; sometimes it can be as simple as calling or emailing later or sending some promised information. Strike within a week or two of the exhibitions, while the iron is hot, to ensure the most effective follow-up treatment.
So, here’s the guide for a successful exhibition from the top exhibition stand builder in Germany!

When you exhibit at exhibitions, the impact of your presentation can leave a lasting impression on potential customers and partners. An exhibition stand builder is a service provider who provides exhibition-related services. These services include the conception, construction, assembly, and maintenance of exhibition stands. They are the best way to promote your company at exhibitions. These stands help you reach potential customers and increase your sales.

Some reasons why you should hire a professional exhibition stand contractor

The best service quality always pays off

It is not uncommon for attendees at a particular performance to feel lost in the crowd. It must have unique advantages if you want people to stop by your stand. Standing out from the competition requires thought and creativity. Therefore, it is important to work with a reputable exhibition stand design company that can showcase the individuality of your product. Find an experienced manufacturer to design eye-catching exhibition stands. Hiring them as your representative gives you the advantage of putting yourself in the spotlight. With careful planning, you can improve the ROI of your company’s exhibition stand. A well-designed stand can attract a steady stream of customers, increasing sales and profitability. Thanks to the ingenuity and expertise of an exhibition stand builder, your brand can leave a lasting impression on visitors.

Space optimization

Exhibition space is often limited, and it is important to make optimal use of the available space. Good stand builders have the necessary knowledge to efficiently optimize the allocated space. They consider factors such as traffic flow, visibility, and accessibility to ensure your stand makes the most of the available space while providing visitors with a comfortable and engaging experience.

Offers a large selection of exhibition stands

Some companies don’t want to build their stand from scratch. You are looking for a solution that can be easily adapted to individual needs. Therefore, the task of exhibition construction contractors is to offer different exhibition stand designs. These projects should be based on the requirements of the organization.

Accompaniment and support throughout the entire exhibition process

From the initial planning stages to the actual stand assembly and dismantling, a professional exhibition stand builder can offer valuable advice and support to ensure a smooth and stress-free experience. They will help you choose the right size, layout, and design to best showcase your brand and products. They can also advise on important logistical issues such as electrical and lighting requirements, as well as compliance with local regulations and safety standards.

Expert help

Professional exhibition builders are experts in the design and construction of stands. They are professionals for a reason: they have the expertise and skills needed to set up exhibition stands. Therefore, it is of great benefit to hire a professional exhibition stand construction company.

A reliable builder can help turn your ideas into reality

Representing your business can help you achieve many goals, including generating more leads, expanding your customer base, and increasing brand awareness. However, achieving these goals requires thorough preparation and implementation, especially when designing and installing an exhibition stand. For best results, it’s best to work with an experienced exhibition booth design company that can help you design a stand that fits in with your other marketing efforts. The best exhibition stand design companies will work closely with you to define your goals and incorporate them into the design process at every stage. The stand should be large enough to sit comfortably and be beautifully decorated for maximum space efficiency. The right stand builder will help you perform at your best at every exhibition you attend.

You get value for money

Exhibition stand companies have reasonable prices. We offer fair prices without compromising on quality. They provide high-quality service. Save money by hiring a professional display stand contractor. There is no need to waste time searching for a good contractor. Our expert contractors will do all the research to find the best materials and design for your stand and will also provide you with a cost estimate before construction begins.

Professional design and execution improve brand image and recognition

Experienced exhibition stand builders have a comprehensive understanding of market trends, consumer behavior, and effective communication with target groups. This well-represented brand presence increases brand awareness, which ultimately leads to business growth. Additionally, a professionally designed and executed exhibition stand can leave a lasting impression on visitors, thereby increasing brand recall and the likelihood of future engagement.

Conclusion

It makes sense to hire a competent exhibition stand builder who specializes in the construction of exhibition stands, such as Expo Stand Services. With their help, businesses can design attractive exhibits that attract new customers and increase brand awareness and interest. Businesses can save both time and money by hiring a professional exhibition stand contractor who has the expertise to create functional and affordable designs. After all, any company that wants to make the most of its presentation opportunities and stand out in a crowded market must invest in a competent exhibition stand design.

About ESS

If you plan to exhibit in the near future, contact Expo Stand Services. We are one of the leading exhibition stand builders, and we offer our services throughout Europe. We are a complete solution for all your exhibition stand design questions. With our own production and warehouse, our goal is to design and implement your dream exhibition stand project. We have been working in the exhibition stand construction sector for years and are rated as one of the best exhibition stand construction companies. Contact us today to receive an exclusive offer for the design of your exhibition stand.

Attending an exhibition is a great way to promote your business and get instant customer feedback. Exhibitions often represent a significant investment for companies, but they can provide numerous benefits that pay off. Whether you plan to network, increase brand awareness, conduct research, or sell locally and generate leads, exhibitions are a great place to start. Direct marketing is one of the most potent and effective marketing tools, and an exhibition is one of the few platforms that allows companies to interact with potential customers personally. The number of exhibitions organized annually can be thousands or even more. And as a top exhibition stand builder, we have provided some tips for first-time exhibitors.

Must-follow tips for first-time exhibitors

Visiting an exhibition for the first time can be pretty intimidating. That’s why we’ve put together our top tips to make your first exhibition less stressful.

Watch a suitable show

For a new exhibitor, choosing the right trade fair is crucial. Some exhibitions are designed for companies of all sizes; others are more suitable for small or large companies. Some programs are consumer-focused, meaning you have direct contact with your target customers. Business-to-business courses allow you to network with industry peers and learn about industry developments.

Setting a goal is a must

Are you wondering how you can be successful as an exhibitor? If so, decide what to participate in before planning an exhibition. It can be anything: generating leads, building a network, increasing sales. Determine whether the program you choose is suitable for your goal. If you need to know why you are exhibiting, the design of your exhibition alone will lead to success. Such as:

• Are you launching a new product or service?
• Are you thinking about expanding your geographical reach?
• Or perhaps you would like to reconnect with current and potential customers?

Whatever the purpose of your exhibition, make sure it is presented to your target audience through the design of your exhibition stand.

Review budgets for actual expenditures

Review your company’s financial documents from the previous year. You can report expenses for each exhibition you attended during the calendar year.
Comparing these costs to your marketing budget allows you to:

• Ensure that each exhibition’s return on investment (ROI) is accurate.
• Review your spending and find inefficiencies.
• See where you’re spending your money and plan the best ways to save money or increase the value of your exhibition marketing.
• Decide whether to exhibit next year’s schedule.
• Additionally, you can determine if your future budget is correct and sufficient.

Preparation

Determining the size of the stand you need cannot be overstated. If you reserve your stand at an exhibition too late, your size will be reduced. Please book early to secure the size of stand you need. Set timescales and create a Gantt chart where everyone can monitor progress and indications of task completion. Tasks include:

• Choosing a trade fair or exhibition.
• Reserving space.
• Researching design and stand styles.
• Selecting a company to build the stand.

Finally, consider the promotional materials you’ll need for your exhibition, such as gift bags, giveaways, brochures, and business cards.

Talk to other exhibitors

The organizer provides standard stands. Additionally, there is also a fully customized cabin. Find the opportunity to have in-depth conversations with these exhibitors, find out why they chose this path, and see if it could benefit your stand. What works for them, and what doesn’t? You’re probably facing the same question yourself. It will help you clarify what to prioritize in your position.

Make sure your stand is attractive

You may have successfully designed your stand or a wonderfully creative brochure, but you still need to have the best showcase team. Remember, these are the first impressions of your company to attendees. Ensure that dedicated stand staff can communicate appropriately with visitors. Train these employees well so they know almost everything about your company, goals, and products.

Conclude

We are happy to set up an exhibition stand and present your products at the exhibition. The customer interaction and excitement of selling can be highly satisfying and truly rewarding. So, choose Expo Stand Services and make your display stand out. These are some tips for first-time exhibitors. By using the guide above, your first exhibit will go smoothly. We are the top exhibition stand builders, having designed exhibition stands for years. Make an impression with several stand designs at an upcoming expo. Create a visually appealing display stand with the help of our skilled staff to increase brand recognition and optimize return on investment. A great exhibition can create significant added value for your company.

Exhibition stand contractors in London offer a wide range of services to make your exhibition display stand out from the crowd. Whether it’s a custom exhibition stand, a modular stand, or simply filling an exhibition space, choosing the proper exhibition stand manufacturer is crucial. From design to installation, they offer the knowledge and experience to create a unique and eye-catching custom exhibition stand for your event in London. Work with a contractor who is familiar with the installation. When evaluating potential exhibition stand builders in London, give preference to companies with dedicated, professional installation teams. Their knowledge of trouble-free exhibition stand construction gives you the certainty that your stand will be set up effectively and efficiently on-site. Choose contractors who value their affordable yet comprehensive installation services, not just their design skills.

Must have factors of good exhibition stand contractors in London

We have written this article based on our many years of experience so that you know what to look for when choosing the right exhibition stand contractor in London and to help you define the stand construction process. You can choose between different types of exhibition stand designs. Depending on which stand builder you select will determine the kind of stand service you receive.

Production area/warehouse

After renting exhibition space, choose a company that will provide you with good production space for your stand, a solid warehouse for storing your stand, a certain level of control over the entire stand production process, and better budget optimization in comparison to other competitors on the exhibition market. Working with these companies ensures that stand production runs smoothly from start to finish.

Make your stand budget a priority

You have definitely planned your exhibition budget right after you have chosen the proper exhibition that suits your industry. Analyze your budget, and remember that your exhibition stand is the first impression your customers will have of you. So, decide how much you want to invest in an exhibition stand. Choose wisely and stay within your budget for a top-notch design. If you really want to invest in a high-end project, you should think about renting a stand. Many exhibitors choose to rent a stand before purchasing due to the many advantages it offers.
Thanks to the rental option, you can have a new design for each stay and avoid repeats. The storage problem has also been solved when it comes to stand rental, as the contractor of a modular exhibition stand in London is responsible for considering its dismantling and storage after the end of the exhibition. Additionally, it is beneficial to rent an option if you do not intend to use the same stand multiple times.

Consider their experience

When choosing exhibition stand contractors in London, it is essential to consider their experience. You want a builder who has been in the industry for a while and has built stands for many different types of businesses. This will give you peace of mind that they know what they are doing and will deliver quality work.

Is your service in demand?

This is easy to determine with a bit of research. Stand builders whose services are in demand need a steady stream of new projects for new and existing customers. They need to post this information so you can see their designs and customers. A good stand builder should be able to design stands for a variety of industries, and each method should be unique to that company’s branding, services, and products. Looking at online portfolios and brochures will tell you whether the company is simply reusing the same designs, components, and products or whether each stand is genuinely custom and created to meet the needs of each customer.

Prioritize your exhibition stand budget.

Once you have chosen the right trade show for your industry, you should definitely plan your trade show budget. Analyze your budget and remember that your exhibition will be the first impression you make on your customers. Next, think about how much you want to invest in your exhibition stand. To get a very high-quality design, choose wisely and stay within your budget. If you’re going to invest in a truly high-quality design, you should consider stand rental options. Many exhibitors choose to rent a stand rather than buy one, as there are many benefits. Rental options allow you to have a new design for each trade show, avoiding repetition. Storage issues are also solved with stand rental, as it is the job of modular exhibition stand builders in London to consider dismantling and storing the stand after the trade show is over. Additionally, if you don’t plan on using the same stall often, choosing the rental option can be cost-effective.

Graphic

The power of eye-catching graphics cannot be underestimated: Flawless graphics convey your marketing message clearly and effectively to your target group. Always look for a stand builder who uses modern printing techniques and ensures that your stand and graphics are harmoniously combined to create a strong, established image. You must pay attention to every little detail and have extensive experience in positioning the various elements in the stand graphics.

In summary, choosing the best exhibition stand contractors in London requires careful consideration. Consider their experience, portfolio, reviews, pricing, ability to manage the entire process, customer service, and creativity. By following these tips, you will be able to find a trade show stand builder who will provide quality work and help you get the most out of your trade show appearance.

The largest congress center in the world is located in Germany. Participation in an exhibition in Germany is an excellent opportunity for exhibitors. It sets your business apart from the competition at the trade show and is crucial for attracting potential buyers to your booth, increasing visibility, and increasing ROI. If you want to exhibit yourself in the largest congress center in the world, you will need an exhibition stand builder in Germany to build your exhibition stand.

Here are a few of the top exhibition stand design companies in Europe:

Expo Stand Services

Expo Stand Services is a Germany-based exhibition stand design and construction company that extends its services to building exhibition stands for companies and organizing their brand presence at shows. The company also ensures that customers are always informed, takes feedback, and makes improvements where necessary while providing the ideal location for the exhibition. Over the years, Expo Stand Services has gained expertise and a good reputation as an exhibition stand design company in Germany. With headquarters in Germany and offices, showrooms, warehouses, design studios, and print shops around the world, ESS has established a leading position in Europe. It offers an exclusive selection of exhibition stands designed for maximum product and brand exposure, as well as innovative modular stands that offer a comprehensive service at competitive prices. ESS provides a wide range of exhibition support, including space rental and stand design and construction. From 3D software creativity and design to stand assembly, disassembly, storage, and shipping, you have a team to support you every step of the way to ensure a pleasant experience.

Messe Masters

Messe Masters has been a leader in the design and construction of exhibition stands in Europe and internationally for many years. It aims to create what you want and decide on the design of your stand. They always provide comprehensive logistics and on-site support to ensure there is no uncertainty during the exhibition. The company has a unit for manufacturing and transportation processes. Their team specializes in stand design, manufacturing, installation, and demolition. Stand out from the competition with innovative styles and display stand options. They understand how important a relaxed atmosphere is at exhibitions, so they strive to create visually appealing exhibition stands that offer a degree of freedom in communicating with your potential audience. Displaying your products in the right booth is the best way to take advantage of endless networking possibilities and communicate directly with executives. Messe Masters offers a complete service package from the first conversation with their team. Once the exhibition construction is completed, they appoint the best project manager, who will be your contact in case of any problems. The designated manager will update you regularly, address your concerns, and guide you through any changes. The in-house manufacturing units will use high-quality materials to manufacture the stand. Messe Masters has created the best infrastructure to develop high-quality exhibition stands for exhibitions that require direct 3D communication to present the product and brand to a specific audience. They are always available to offer customers the best solutions.

Exhibition Display Service

Exhibition Display Service is one of the leading exhibition stand construction companies in Germany. They do their utmost to design unique exhibition stands that make your brand stand out. They offer customers outstanding exhibition construction, including stand planning, support, and dismantling. The exhibition construction company provides services throughout Europe. You can also view 3D designs of exhibition stands built across Europe and their prices online. This ensures a hassle-free experience for the customers, and their team of experts is on hand to provide you with detailed explanations every step of the way. They are a recognized manufacturer of exhibition stands and offer a wide range of services to suit the needs of their customers. The company has been building a number of exhibition stand models for its European and international customers for three decades. The team at Exhibition Display Service strives to be completely transparent with its customers. For this reason, they provide the customers with regular progress updates and pricing details. In order to offer you an exceptional experience, they also take care of media design to optimally advertise your products and services.

If your next exhibition is in Europe, find a trustworthy local exhibition stand design company in Germany to help you prepare your stand.

Germany stands as a global leader in trade fairs and exhibitions around the world. Six of the top 10 exhibition cities in the world are located in this country. These vibrant urban hubs host over 200 trade fairs annually, which attract over 2 million visitors from over 190 countries, as per the latest report by the Association of the German Trade Fair Industry (AUMA) in 2023. The report also states that every year, the German exhibition sector employs over 130,000 people, both directly and indirectly, including exhibition stand builders in Germany. The number of stand-builders reflects the country’s powerful industrial foundation and booming economy. Here in this blog, we are listing the top 10 cities in Germany for the exhibition:

Frankfurt

Frankfurt am Main, or Frankfurt for short, is considered the financial hub of Germany. It is home to Messe Frankfurt, which is one of the world’s largest exhibition organizers. The city has a history of trade fairs spanning more than 750 years. Since 1948, Frankfurt has continuously ranked among the finest locations for hosting international trade fairs. It hosts over 50 trade fairs annually, and Ambiente, Heimtextil, and Frankfurter Buchmesse are some of the well-recognized ones.

Berlin

Berlin is the capital city of Germany, where culture and art thrive. The capital city is also a major center for technology. It is home to several world-class exhibition centers which also includes the renowned Messe Berlin. Here Messe Berlin alone hosts over 100 expositions annually including IFA and ITB Berlin. The city is a hotspot for many companies that deal in exhibition stand design in Germany and designers & builders of displays can begin their careers here.

Düsseldorf

In recent years, Dusseldorf has been increasingly active in growing its worldwide presence and organizing business expos in major corporate hubs across the world. Düsseldorf is the capital of North Rhine-Westphalia and Germany’s most populated state. The city is a significant economic and industrial centre of Germany. It is home to numerous world-class exposition centres and Messe Düsseldorf is one of them. At Messe Düsseldorf, over 20 exhibitions take place and Interpack & A+A are the leading trade fairs.

Munich

Munich is the main hub for commerce, culture, and tourism in Bavaria which is the biggest state in Germany. It is home to a number of world-class exposition centres like renowned Messe München, which holds more than 50 exhibits each year. Out of top expositions that take place in Munich; Bauma and IAA Mobility are the most prominent ones.

Nuremberg

Nuremberg is among the prominent commercial, cultural, and tourist hubs of Germany. Geographically, it is located in the Middle Franconian centre of the area and is Bavaria’s second-largest city (after the capital Munich). It is home to numerous world-class exposition centres including NürnbergMesse. This exhibition centre hosts over 120 trade fairs annually that also include Spielwarenmesse and SPS IPC Drives.

Stuttgart

Among the top ten largest cities in Germany, Stuttgart is the third-largest state of Germany with a population of over 6,12,400. Stuttgart is also one of Germany’s most wealthy business metropolises. The presence of multiple prominent companies like Daimler, Porsche, and Bosch in Stuttgart demonstrates that the high-tech and engineering industries are the most prevalent in this area. More than 20 exhibitions take place here at the most famous Messe Stuttgart, which is among the world-class exhibition centers in Germany.

Dortmund

Dortmund is a city in the federal state of Hesse with a population of around 160,000 inhabitants. The chemical and pharmaceutical industries are the city’s most important economic sectors, followed by biotechnology, engineering technology, media, communications, and so on. It is the eighth-largest city in Germany and a major center for business, culture, and sports. Dortmund is home to Westfalenhallen which is one of the world-class exhibitions centers. The city hosts over 25 trade fairs annually and Intertraffic and Creativa are the prime ones.

Hannover

The eleventh-largest state of Germany is Lower Saxony and Hannover is the capital of the city. Hannover is an important regional economic and cultural hub in northern Germany. The city has the Hannover Exhibition Centre having around 460,000 square metres of indoor area and 58,000 square metres of outdoor space. You can witness the top-tier exhibition stand builders in this city of Germany. Hannover Messe, which falls under the category of the world’s largest exposition facility, combines first-rate infrastructure and cutting-edge technology to host exhibitions like DOMOTEX and 40+ other famous shows.

Hamburg

Hamburg offers much more than just grand museums and structures. In addition to modern art and pop-up exhibits, Hamburg is the second-largest city in Germany and an important centre for commerce, culture, and tourism. According to some of the top-grade exhibition stand builders in Germany, this city is more exhibit-friendly with several world-class exhibition centers. SMM and INTERNORGA are among the prominent expositions that the city hosts annually.

Cologne

Cologne is the largest city in the western German state of North Rhine-Westphalia. The city is a major center for media and culture. Koelnmesse and several other world-class exhibition centers host over 80 trade fairs annually here in Germany. Gamescom and Anuga are the prominent trade fairs that the city hosts annually.
Well, here ends our list of the top 10 exhibition cities in Germany! If you are an exhibitor and looking for an exhibition stand design company in Germany, then you can contact Expo Stand Services. We will help you through and through to make your exhibit experience hassle-free. If you want to prepare for an upcoming exhibit in any city of Germany, just let us know and we will handle the rest. Get in touch with us today for a visually appealing exhibition stand and ensure your success.

The plain and straightforward truth is this: Yes, you should. So, what exactly are the benefits of visiting an exhibition? We have listed some key benefits to show you why you shouldn’t miss an exhibition.

Human interactions

In contrast to other, more invasive forms of outbound marketing, such as cold calling, visitors to exhibitions will be eager to learn more about your products or services—and perhaps even pay admission for the privilege. Can you think of another form of marketing that would allow your business to reach many open prospects? This unique ability to make personal contacts and build relationships with the target group in a pleasant atmosphere should not be underestimated. Exhibitions offer an experience that cannot be compared to online communication. To close sales and get leads, you need to build trust. It is much easier to gain a customer’s confidence when they are in front of you than through a phone call or email. Therefore, attending a trade show is the best way to attract your target audience and build new customer relationships.

Direct sales opportunities

Exhibitions typically provide opportunities to sell directly to your target audience. People attend these exhibitions for a reason, and they want to invest. There’s no denying that talking to these people face-to-face can help eliminate potential objections and close deals quickly. They are improving brand awareness at the international level. New and well-known brands in the industry can participate in the international exhibition. Stands become the face of a company and allow visitors to get to know the brand better through product advertising. Companies participating in international trade shows utilize visual opportunities, presentations, and stands to promote their brands. The promotions ensure that the visitor’s perception of the brand is positive.

Less competition

Before choosing a European venue, take a look at your local stadiums. What are your local competitors offering? Does the European market already exist? Do you sell it overseas? Choose your venue wisely and brave the channel to get there and get recognized. Maintain and expand links with the UK market.

Industry learning

More business opportunities exist, and you can choose different strategies to interact with your audience. The learning opportunities are endless. Therefore, you should check the exhibition schedule. Additionally, you can participate in interactive sessions and workshops hosted by industry leaders. It will help you stay abreast of new trends in your industry.

Help to increase brand affinity

One of the most important benefits of attending exhibitions is increasing brand relevance. Attending industry events is a great way to increase brand value and awareness. You can increase your advertising and sponsorship opportunities by understanding the importance of attending exhibitions. Once your brand awareness increases, they will automatically associate it with your brand. This proximity also benefits you because it helps you better understand your target group and their needs. The importance of trade fairs in positioning your brand cannot be overemphasized. With a trade fair stand, you can draw attention to your company. A well-designed stand strengthens your company’s position in the minds of trade fair visitors. Allowing attendees to interact with your products through engaging activities with branded gifts gives your audience a memorable experience and helps build brand affinity.

Then you already know why it’s worth attending exhibitions. But if you want to understand how to convert your presence into valuable leads, learn more about how to get the most out of your company from ESS, a top exhibition stand contractor!

How do you get the most out of an exhibition in Europe?

Simply choosing an exhibition stand builder in Germany close to your venue will reduce the miles your exhibition stand has to travel. In addition to reducing your carbon footprint, knowing the city where the show is taking place also has numerous benefits. For example, the best hotels near the event, where to eat, where to stock up on last-minute supplies, how to print emergency graphics, and more. We regularly manage projects in all major venues across the UK and Europe. We have specialist knowledge of the locations you will be visiting and most likely recent exhibition experience there. Having local people who can answer any questions you may have about a place or city you’ve never exhibited in before is invaluable.

• Get an attractive, impressive, and productive exhibition stand design that attracts the attention of potential buyers.
• Choose a customized exhibition stand based on your promotional activity’s goals and needs.
• Choose the best exhibition stand builder in Germany that can provide you with a first-class turnkey solution so that you can concentrate on your core work.
• Choose an exhibition stand contractor who can also offer the best solutions to your challenges.

If you plan to attend a show, one of the most important aspects is creating an eye-catching exhibition stand design that will attract visitors’ attention and leave a lasting impression. In this article, you will find tips and tricks that will help you differentiate your presence and attract visitors to your stand.

Ways to have a successful showcase with the best exhibition stand builders

Study your competition

Are you exhibiting for the first time? Try to stand out from the competition. We fully understand that designing your first exhibit is difficult, especially if you run a small business or a start-up. You can use many tactics to draw visitors’ attention to your stand. Select critical points as typical stand elements and create titles and layouts based on competitors’ stand colors, display configuration, size, and type (stand). Once you’ve identified your competitors’ common elements, add them to your list of must-haves and focus on differentiating your stand.

Inform your team about the costs of exhibitions

When working in a team, everyone must be on the same page. People value transparency, but it can also ensure employee loyalty.

Know your target group and focus on their needs

Research and identify the potential questions and needs of your target audience. Keep all solutions and requirements at hand and focus on conveying the right message. Just focus on your product and educate people about the benefits of using your products and services at the exhibition.

Exhibition stand design to highlight your goals

Your stand is the first thing people see, so it needs to stand out and attract people to you. Your exhibition stand design should reflect your goals while being elegant, attractive, and reflective of your brand.

Approachable exhibition stands

Your stand must make the right first impression to invite people to your stand. A great exhibition stand design is essential, but making your stand appear welcoming is also crucial. Your stand staff plays a vital role in making your stand approachable. Hire friendly exhibition stand builders and a team who greet guests warmly, smile often, and maintain professional decorum at the stand.

Make a budget

Planning an exhibition can be both fun and challenging. However, the first step is to create a budget. You must also stick to your budget as much as possible to make your exhibition profitable. Everyday expenses that should be included in your budget include:

• venue fee
• food and drinks
• marketing budget
• technology
• guest of honor
• staff

If you’re having trouble creating a viable budget for an exhibition, consider reviewing your company’s financial records to see how much has been spent on similar shows. By examining these documents, you can ensure an accurate return on investment, plan ways to save money, and determine if your budget is correct.

Choose the best standing space in your exhibition hall

Choosing the perfect stand location on the exhibition floor is also essential. We have many great ideas to help you select the ideal location for your stand. First and foremost, the room you choose should be at the beginning of where your visitors will start exploring. Placing it near the entrance will ensure that visitors come to your stand when they are in an enthusiastic mood. By the end of the exhibition space, visitors become tired and don’t pay as much attention to the stand as they did at the beginning. The last thing you want to experience is a scenario where you end your exhibition experience with just a quick look at your stand. Therefore, choose a location close to the entrance to the exhibition area.

Don’t be discouraged if you’re unlucky enough not to find a spot near the entrance. Choosing a location near cafes, restrooms, and crosswalks is another way to attract visitors’ attention. Cafes and toilets are the most visited areas of any location, and their proximity means a lot of traffic passing in front of your stand. There’s a good chance you’ll be able to grab their attention and get them to come to your stand with a serious agenda.

Promotion

Let current and potential customers know when and where you will be exhibiting through various marketing channels, such as your website, social media, and email. Tell them where you are and what they can expect at your stand: products, offers, demos, etc. Continue to promote your stand during the exhibition by using social media to encourage users to stop by and engage in online conversations about the show using exhibition images and hashtags.

Choose a suitable exhibition stand

The exhibition stand design is essential. Unique design, graphics, and content are necessary to make your stand visible.

Hire the best exhibition stand builders

Working with the best exhibition stand builders has always been recommended to create the exhibition design. An experienced designer always has the knowledge, experience, and skills to reflect your brand and engage with your target audience while maximizing your exhibition space. They also ensure that the standing position is functional and visually appealing.

Don’t forget to follow up

All the hard work you put into a show is for nothing. If you end up with numbers, no one wants to call.

Evaluate your success: what was it like?

Was visiting the exhibition worth it? Have you achieved your goals? Or have you received other benefits, such as other opportunities and recommendations? The results may surprise you, so sit back and reflect on your experience. You may also learn something new about your target audience to incorporate into your marketing strategy. There is always room for improvement. So, would you choose another one? What would you do better next time?

The exhibition is a vast playground for networking with your brand. A suitable exhibition stand, not the best, can make your business stand out and increase your brand’s presence. Even inexpensive ideas for an exhibition stand can leave a lasting impression on visitors if implemented consistently. Use these tips to find exhibition ideas for your project, consider them when planning an exhibition abroad, and gain valuable experience.

France hosts one of the largest trade fairs in Europe and attracts exhibitors from all over the world. Therefore, an exhibition stand is an important sector that allows French companies to present their products and services at these events. The stands at the exhibition are typically elegant and eye-catching, designed to showcase the artistic and creative dynamism that France is known for. So elegant designs, atmospheric lighting, and theatrical and multimedia elements are necessarily important. Sustainable and environmentally friendly materials have also become increasingly popular in recent years. The stand staff usually has sufficient technical product knowledge and strong soft skills to attract visitors’ attention. Along with all this, having a good exhibit partner is important. So, for you, we have a list of the top exhibition stand design companies in France.

Booth Constructor

Booth Constructor’s goal is to help exhibitors around the world organize successful exhibitions. From the beginning, Booth Constructor has tried to do everything in their power to design stands of the highest quality, leveraging their knowledge and experience in the exhibition industry. They believe in collaborating and creating impactful yet compelling exhibition stands in Germany and across Europe that reflect clients’ brand value while helping them achieve their business goals.

Expo Stand Services

Expo Stand Services is a highly visible and impactful turnkey exhibition company offering 360-degree expertise in brand marketing and exhibitions across Europe, the USA, the UAE, and Asia. When it comes to exhibition stand design and construction, Expo Stand Services offers everything you need to fine-tune your brand marketing at an exhibition or trade show anywhere in the world. It makes them one of the best companies in trade fair construction. Thanks to the comprehensive coverage of the global market, they have years of experience in stand construction and represent the image of the most important trade fair builder in Germany and Europe. As a competent exhibition stand contractor, the satisfaction of the customers is important to them; they take care of every detail and help you get the most out of your investment. The team of experts at ESS helps you turn your vision into reality. They have the skills to work within your budget without compromising the quality of the project. Thanks to their global presence and manufacturing capabilities, they deliver stands to many locations at the same time.

Messe Masters

Messe Masters has been a leader in the design and construction of exhibition stands in Europe and around the world for many years. They are here to make your wishes come true and decide on the design of your stand. Messe Masters has created the perfect infrastructure to create high-quality stands for trade fairs that require personal 3D communication to present products and brands to a specific audience. They always try to offer our customers the best solutions, and Bematrix stands With years of experience, the company enjoys a good reputation in the exhibition world. They have worked for the e-cigarette, organic, fruit, vegetable, printing, electronics, aviation, chemical, automobile, rubber, pharmaceutical, artificial intelligence, service industries, data, jewelry, food, cosmetics, salons, machinery, and information technology industries, painting, and much more. The exhibition services help the customers make their brand visible in the market. Their trade fair service does not end with assembly, as they are available to you until the last day of the trade fair to avoid any problems on the day of the trade fair. The satisfaction of the customers and their valuable feedback make them the best exhibition stand construction company in Germany.

TRIUMFO

Triumfo International GmbH is the most reliable and best-rated exhibition stand builder in Germany. They offer services across Europe. They have been building exhibitions since 1999, which is why they take a creative approach when designing exhibition stands for valued clients. They offer a full range of exhibition and stand management services, including consulting, 3D stand design, exhibition construction, graphic production, exhibition management, installation, dismantling, delivery, audio-visual inspection, and on-site support on the day of the event. They are experts in the market, providing portable exhibition stands, customized exhibition stands, modular exhibition stands, country pavilions, double-tier exhibition stands, furniture manufacturing, etc. As a trusted exhibition stand manufacturer and supplier in Germany, Triumfo is very proud to announce that they supply global high companies such as VIKING, ASTRA, PUSHPSONS INDUSTRIES, FARM FAES, HITEMA, Bioanalysis, Network Aviation Group, Devrorex, XENETA and many others.

Expo Exhibition Stands

Expo Exhibition Stands has been designing and manufacturing modular exhibition stands since 1979. With headquarters in Germany and offices, showrooms, warehouses, design studios, and print shops in the Netherlands, Belgium, France, Spain, Germany, Austria, and Switzerland, they have earned a leading position in Europe. They offer creative modular exhibition stands ranging from 12 to 100 square meters, including full service, at competitive prices in more than 40 cities in Europe. Expo Exhibition Stands offers European customers the opportunity to visit one of their 12 showrooms and experience centers and provides domestic and international customers with a dedicated project manager fluent in English, German, or Dutch.

The importance of a capable stand builder

It would help if you exhibited at a trade show successfully. We live in a competitive world. That’s why we have to do better. Better for you means better for your brand. A good showcasing partner uses creativity in design to find the perfect exhibition stand solution for the customers. At a realistic and competitive price, they take care of it.

In summary, these are some of the most famous exhibition stand design companies in France. For upcoming exhibitions, you can contact any of these stand builders to find the perfect stand for you.

Personal interaction is the best way to build meaningful relationships with potential customers. Exhibiting is a significant investment, but when done right, it can provide an unparalleled return on investment. Having an attractive exhibition stand design is one of the major things that helps increase ROI. However, we have mentioned some tips for increasing your return on investment at exhibitions.

Choose the exhibition that suits you

Numerous trade fairs take place in your industry every day. It’s impossible to visit them all, so it’s worth choosing exhibitions that will help you achieve your goals and maximize your return on investment. Calculate the approximate costs of attending a German trade fair. How many potential customers have participated in the program in the past, and how many might join in the future? The importance of the exhibition in your industry

Perfect display space on the exhibition floor

The location of the modular exhibition stand in a prime location in the commercial area is of great importance. You need to attract potential customers to your stand. Having a stand at the entrance helps put guests in a good mood and allows them to explore the stands in a relaxed manner while listening to everything you have to say. As you move further away from the entrance, you will get the impression that visitors will become tired and will no longer take listening to the exhibitors seriously unless, for some reason, they are seriously considering visiting your particular stand. A good location is also given if your stand is near a cafe or toilet, where people are often crowded and most likely to visit nearby stands. The stands around the intersections are also well located if you talk about a good location.

Set clear goals

Set specific, measurable goals for the exhibition. Whether it’s generating leads, closing sales, increasing brand awareness, or networking with industry experts, clear goals guide your efforts.

Think about your strategy before the show

Even the most creative exhibition stand design will not delight visitors if you do not develop content in advance that encourages them to see and visit you at the trade fair. Show them the value of visiting customers in person by contacting them before the exhibition to arrange appointments. In the days leading up to this, make it clear where visitors can find your stand and inform you about interesting events such as giveaways, demonstrations, or competitions so that they can plan their participation. Don’t forget to connect with attendees on social media. Find out which hashtags will be used throughout the show by the exhibition organizer and use them to pre-engage with attendees by posting about the event and promoting your stand.

Featured in the media at trade fairs

Stand visits are the main source of lead generation at exhibitions, but they are not the only method. If the event is large enough, the hosting company may invite bloggers, news outlets, and industry leaders to provide coverage.
This provides participants with a unique opportunity to have their companies and products featured in the media. However, it’s important to note that you can’t just expect reporters to stop by your stand and ask for an interview. Media companies finalize event schedules months in advance, so you need to get their attention early to get the most out of the advertising they offer.

Choose the right staff and train them properly

To achieve the best exhibition ROI, everyone at your stand must be well prepared and working toward a common goal. Staff representing your brand during exhibiting should be well-trained and prepared in advance. Make sure all employees attending the event, especially stand personnel, clearly understand the goals of the exhibition and how ROI will be measured after the show. You want to make sure your employees appear professional and approachable and have enough expertise to answer your visitors’ questions about your products and services. With all the attention on your company, it’s critical that your team is in tip-top shape and everyone is on the same page.

Post-trade fair follow-up

Assuming you’re successful at your stand, attendees should already have you in their diary and are looking forward to a call from you. If so, you have achieved your main goal of promoting your product and building relationships with potential customers. However, it’s important to put just as much thought and effort into your follow-up strategy. Email and social media updates for those who have opted in to receive information are good platforms to further remind them about the products and services they saw at the show. You can consider your information in more detail and plan your investments seriously. Therefore, you have a good chance of converting them into business contacts even after the e4xhibition. You will be grateful to the exhibition stand builders for giving you ample opportunity to make contact. There is still an opportunity to improve ROI from exhibitions through efficient follow-up after the exhibition.