Lightning has now a significant role in exhibitions and trade shows as compared to previous years. In the past, most exhibitors relied on the lightning from the exhibition hall itself and never have thought of adding extra lights to their custom exhibition stands. Now, things have drastically changed, adding lights to the exhibition stand provides a glowing effect making it look more attractive and eye-catchy. To attract attention from passerby, lights have now become a feature of paramount importance in exhibitions and trade shows.
Most exhibition stand contractors are using lights to highlight a particular product, however, this trend goes beyond just that. Now, exhibition stand designers consider lightning to be one design element of the stand that complements all the other elements. There is no point in exhibiting with stands and booths when there is hardly anyone can see it. Exhibition stand companies are always looking for new ways to show the signage in a more dramatic or attractive way and since lightning is the cheapest way of adding that special glare and flare, they often use it for large exhibitions and trade shows to gain a competitive edge.
Ask your exhibition design company
When you meet your exhibition stand contractor, you need to ask questions about your intentions and expectations for your exhibition stand design. This will help your exhibition stand designers to incorporate all the design elements including lightning, to make sure the finished exhibition stand design achieves your business and marketing goals for the exhibition.
Add a touch of glamour to your stands
Whether you want a modular booth design or custom stand design, your booth design company should be able to add lighting to give your booth the perfect look it deserves. You should ask them whether they have lightning options for stands and booths or not. Because if they don’t, then there is no point in further discussing with them anymore. Since, lightning is one of the main design elements one can use, many exhibition booth designers who tend to focus on messaging and colors often overlook it. However, adding extra lights onto your stands can make a difference between a boring stand and one that attracts people from the crowd. They will help you stand out from the crowd. With so many lighting options available these days, you can give your stand whatever look you have in mind to attract attention to your stand or booth.
Different uses of lightning in your stand
By adding a spotlight at the back of the fabric stand, you can create a highlight of the stand with the printed colors shining around the sign. Use a downlight to show off a particular product from a pop-up display or mirrored lightning behind the display to create an atmosphere of depth and dimension to the product. You can use colored lights to emphasize the colors of the theme of your exhibition stands.
With a huge selection of stand lightning now available, your exhibition booth builder can help create areas of shadows and light to highlight the specific areas of your exhibition stand as will best suit your needs.
When you add the lightning to your stand, ask your exhibition design company to check out the electricity requirements and where the electrical cords will go to be unobtrusive and create a trip hazard for the staff manning the stand or the customers.
Creative use of lightening as a design element for your exhibition stands is of paramount importance and as vital as the design of your whole exhibition stand. Ignoring the lighting element will leave you open to loss of interest in the stand. Make your exhibition stand designer add lighting in your stands even if you have to pay a little extra for it. The end results will be very satisfying. Create a warm and welcoming atmosphere for your potential customers and you will reap the benefits. All exhibition stand designers use lighting to create a special effect for your stands.
