Different types of stands fire the imagination, especially when visiting an international exhibition. It is possible to reserve a “pre-fitted” area or a “space only” exhibition area during exhibitions. The exhibition stand is a special structure, the purpose of which is to demonstrate the exhibiting company’s qualities and to draw visitors’ attention to the products. The display stand is more expensive to book per m2 as it comes with carpet, a small electrical package, walls, and a basic type of exhibition stand.
The importance of an exhibition stands in a showcase
An exhibition stand is the figurehead of every exhibitor. These areas are usually smaller at a maximum height of 2.5 m. The stands’ typology and the exhibition stand design can tell a lot about their owners. Therefore, large companies with well-known brands try to highlight their showrooms as much as possible. The exhibition stand builder in Germany will provide everything else, including flooring, electricity, exhibition walls, etc.
Attracting visitors is not the only goal of exhibition stands. Since each exhibition is one of the company’s marketing tools, the ultimate goal of an exhibition is to sell the company’s products. If your stand’s space is ergonomically designed, visitors are more likely to stay at your stand and be more willing to sign contracts. Then it’s time to think about the types of exhibition stands.
Some common types of exhibition stands
Row Stands
The step stand is the most common of all the different types of stands. Row stands are adjacent to neighboring stands on three sides. The front of the stand faces the aisle. It is also referred to as a wall mount.
Many organizers make this “standard” stand available to exhibitors. You can easily equip this stand with roll-up banners and other accessories such as free walls, floor, and seating. An inexpensive and effective solution, especially if you don’t regularly go to exhibitions. It’s harder to attract attention when standing in a row of bleachers. It is often true of the smaller stands and not necessarily the shorter ones.
Corner Stands
Corner stands have the advantage of having two entrances and being at a busy intersection. Corner displays allow you to present your branding on two sides. Exhibitors often use this feature to their advantage by placing an L-shaped banner and multiple display stands to gain greater visibility at trade shows.
Three-sided open stand
The headstand is open on three sides. Visitors can view and enter the stand from the front, left, and right. Advantages and disadvantages of three-sided open display stand:
- Contact with many customers
- Accessible
- small space for displaying graphics (compared to a corner stand)
- Many options for creative stand design
- The headstand is almost always so large that you need to rent more space at the show
Island stand
It is open on all sides and has no walls. An island stand provides ample space for a part of the building, such as a lounge or meeting room. The biggest merit of an island stand is engagement! Teams can contact multiple guests at the same time. You can also increase visibility with overhead banners and vertical signs. Some exhibition stand design ideas we suggest to increase engagement include image stands and tablet stands that users can use at their leisure.
Aisle stand
Unusually among exhibition stand types; this type may be placed between two stands. Walkthrough stands are usually slightly deeper and have no back wall. Visitors walk through your stand to the next aisle. It is an exhibition stand design that allows visitors to enter the stand from either side, so special care must be taken by the stand personnel. Due to the limited wall space on the two sidewalls, this display has few options for mounting advertising material. These stands are often placed in an aisle between the two halls, making them a boulevard. This type of stand requires its stand concept.
Peninsula stand
The headstand is open on all sides and surrounded by aisles. Visitors can enter the stand from all directions, attracting much attention. A peninsula stand is a true eye-catcher and a way to show that you are an A-brand and market leader. It is important to remember that you are visible and reachable from all sides. Of course, the peninsular islands are much more expensive than the adjacent stand’s walled stand.
How Does Ease of Use Affect Choice?
Ease of use in exhibiting means the potential for an exhibition stand design to achieve its branding goals. Suppose you exhibit several times a year; buying a stand is the more practical option. Because you can use it many times until it becomes obsolete; on the other hand, renting a stand makes sense if you are revitalizing your brand; renting a stand gives you more flexibility to build until you have established your brand’s visual identity.
The island exhibition stand design is the best choice if you want to involve more participants, but only if you are in one of the central corridors of the exhibition Hall.
It is also a question of visibility. Exhibitions allow you to showcase your brand to a similar industry audience. On the other hand, it also offers many other exhibitors this opportunity. So it’s all about beating the competition. Make the best use of the available space on the stand. If you can secure a spot near the entrance, you won’t have to work as hard to make a mark there. The further away your stand is from the main traffic hubs of the show, the more you need to plan your stand design with props and visual tricks to attract visitors.
We hope this guide has increased your understanding of stand types so that you will understand the key factors the next time you plan your exhibition stand design and type selection.
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