You can always plan what the exhibition will look like, and the most crucial factor you should focus on is an exhibition stand design. After all, an exhibition stand design is the face of your brand that helps you stand out from the competition and make an unforgettable impression on the recipients. A well-designed stand strengthens your brand image in the minds of visitors. There are as many drafts to be submitted if the order is unclear. If you can have a top-class exhibition stand design that can be developed and defined that fits those goals, you don’t have to wonder if you need this or that. It will therefore be a much leaner and more productive process; you can then devote your valuable time to more important things, such as planning what happens when a customer approaches your stand and how you want to convert a lead into a sale. This is the critical factor in connecting to receivers.
Here’re the tips to keep in mind for your exhibition stand design.
Start early
When we say start early, we mean you contact the exhibition stand design company as soon as you have booked your exhibition space. For what? Since this is the starting structure for the exhibition stand design, your stand can be open from one to four sides, and depending on the configuration, this will affect the design of your stand. When you get the chance, it’s worth sitting down and thinking about your primary goals. Could it be to increase brand awareness? Or a better product presentation? Or attract as many people as possible to your stand? It will lead the project based on what is most important to you. Some cheats can meet specific requirements, which should be communicated before the project starts.
Starting early is one of our exhibition stand design tips because it gives you a place to sleep while designing. If you give it up too late, you may not have enough time to adequately complete the project you want and may have to revert to something simpler and faster. The more complex the project, the longer it takes to plan and build. As a rule, you should contact the exhibition stand design company at least 3-4 months before your exhibition date. You may need to spend even more time if you are looking for something specific, such as specific materials, finishes, or complex components.
Set goals
Before you start with exhibition stand design, you must define your exhibition goals and reasons like revenue generation, product launches, brand awareness, market research, and networking. Different purposes require different exhibition stand designs and build to achieve a more practical stand. You can have an exhibition stand design that looks great, but if it doesn’t communicate the features of your product or service, your company’s image and values, you’re wasting time and money.
Focus on your target group
Once you have defined your exhibition goals, consider who your target audience is. Consider what kind of people will attend your exhibition and who your stand is targeting. Exhibition stand design for such people needs to consider what attracts their interest among the many exhibits and how it attracts them.
Stand positioning
Location is the most critical factor when setting up an exhibition stand. Traffic conditions at the exhibition site will determine the location of the stand. Consider traffic lines from entrances and exits and routes to meetings, restrooms, and cafeterias. This will also determine the exhibition stand design and the entry and exit point of the banner sale. You will know when you receive a detailed venue plan from the exhibition organizers.
Choose a suitable stand to take advantage of available space
The stand space within the venue is an important consideration when exhibiting. Allocated space can be limited, so maximizing the available space on a custom-built display is essential. Choose from different exhibition stands, including modular displays, shell stands, and large traditional structures. An experienced exhibition stand design company like Messe Masters can help you select the best exhibition stand for your budget and needs and provide a free quote.
Make the most of your space
Stand sizes are often limited, so maximizing the space allotted to you is essential. Check the dimensions with your organizer to know what you’re dealing with. Improve the flow of the exhibit area by ensuring there are no physical obstructions or barriers to entry and by locating the gathering area behind the exhibit stand. Use materials that enhance your image. Partition walls are great for separating client conversations from meeting areas.
Consistency
Ensure that your logo is consistent throughout the space in the exhibition stand design. Your branding concept should be consistent across all stand design resources, from banners and graphics to giveaways.
Avoid the mess
Plus isn’t always better; it’s an idiot. Your showroom is not your retail store. Don’t show everything you have to offer. Visitors come here for industry-related products and information. If you don’t want to present an innovative and new product, choose a limited range of products and sell them at your stand. The same applies to marketing materials. Have a modest catalog of good writing ready. List the benefits of your products, that’s all. If you want to take it a step further, use smartphones and QR codes to drive visitors to your website and social media site.
Invest in a raised floor
The raised floor is usually white with an aluminum side ramp to avoid trip hazards. A professional exhibition stand design appearance of raised floors allows you to attract more valuable guests, making it more straightforward that you take the exhibition seriously.
Insert a chart
People have a short attention span, especially since they must visit many other stands during the exhibition. Images and graphics in exhibition stand design as a more effective way to quickly convey a complex message/idea. Use high-quality, full-size images and ensure your signage is simple and well-executed. Graphics should not be corrupted. Not only does it convey your message, but it also professionally represents your brand. Make your graphics make a lasting impression and be visible from a distance.
Lighting
Colored lighting is excellent for adding a theme to your exhibition stand design.
Using text effectively
The balance of text and multiple visual elements is crucial when designing your exhibition stand. Keep your formulations as short as possible, and use active verbs to get your point across. The text must be placed in the upper half of the stand. Use large, clear fonts that match your branding.
Make your presentation dynamic
If your exhibition stand design successfully attracts your target audience, it depends on your employees, product, and presentation to achieve your goals. Dynamic presentations help with this. Don’t just leave your product on the shelf; let your employees demonstrate it. If you can make it available to visitors at your exhibition, please allow it. Invite experts and schedule presentations and competitions to engage and educate your visitors. Conduct interactive presentations using virtual reality.
Make your brand stand out
Branding plays a crucial role in creating a memorable experience, and a bespoke exhibition stand design and build allows you to present your brand effectively. Here are some ideas on how to make your stand branding stand out: different types of signage options, custom architectural elements, and use of color.
Consider marketing message placement
A large, impressive stand is very effective for all exhibitions but is not always necessary. With careful placement of marketing messages, a small display can have an equally significant impact. Important messages, slogans or images central to the advertisement’s purpose should be prominently displayed on the display. Text and images should be placed high on the stand so visitors cannot obscure them and be seen from a distance. To achieve this, you can add extra walls or a second floor to increase the height when designing your stand, such as your brand guidelines will determine the color palette for your exhibition stand design. There is not much room for innovation or a need for it. Even a simple exhibition stand idea can be very effective. More colors add clutter and reduce brand recall. The aim is to create brand associations in the participants’ heads as clearly and quickly as possible.
Make your stand interactive
An interactive stand is more engaging and allows your audience to immerse themselves in your brand. Great ways to attract visitors include:
- Adding audio and visuals
- Offering refreshments
- Uploading live exhibition updates such as online live promotions
- Using VR headsets
- Video content
- Exhibition technologies such as AR
Leverage technology
Use the show experience to present live prototypes or demonstrate product demos. The design of the stand can also use interactive elements such as VR, AR, and hands-on elements.
Think of different materials
Don’t be afraid to experiment with materials. With the right choice, you strengthen your image and create an exhibition stand design that appeals to your target group. Are you in the technology industry? You may be looking for a modern design, and brushed aluminum panels, or chrome details are a good choice. Such as smooth plastic moldings are also a great way to create a clean, modern feel, a good option for those in the pharmaceutical or medical industry; Emil Ceramica is very creative in dealing with materials and creates a highlight of their product.
Use the element of surprise
If you want to get people’s attention, put something that doesn’t fit in the center of your display space. Whatever you do, try to elicit admiration, amusement, and, most importantly, a reaction from customers who need to know by encouraging them to come and interact with your business.
Design rooms functionally
It is helpful to map specific areas to a specific function, as this will help you manage the different phases of your business strategy. For example, you can set up breakout rooms for private meetings, storage areas to store unnecessary items to keep your stand clean and tidy, and a reception area as a first stop for visitors.
Focus on your entry
You only get one chance to make a first impression, so count them! Innovative and branded entrances to your exhibition can attract passers-by and provide a better user experience. Also, exhibition areas such as rest stops and cafes can create a relaxed atmosphere where visitors will want to spend a lot of time. It’s worth considering additional extras that could benefit your target audience.
Consider an open cab design
The open exhibition stand design has many advantages. Multiple inputs and outputs are possible. This allows users to interact with your rack at their own pace. Plus, it’s easier for your staff to interact with multiple guests without conflict. Your guests and employees can also maintain social distancing. To give everyone in your stand more privacy, distribute the seating across the entire exhibition space.
Considering each of these tips for your exhibition stand design, you are well on your way to a successful exhibition.
About Messe Masters: –
Messe Masters has years of experience in exhibition stand design and build, making it the most reliable exhibition stand design company. Since 2008 we have designed ample exhibition stands for our European and international clients. We have the most extensive exhibition stand equipment catalog online! You get the perfect solution with just a few clicks in our stand configurator!
