From where and why you should get Double Decker exhibition stands?

Double Decker stands

Are you also looking for the answer to these 2 questions? If yes, then keep reading we ensure that you will get and be satisfied after reading this blog as we have provided key points about the best exhibition stand contractor and Double Decker exhibition stands.  First, let’s talk about where you can get the best exhibition stand services? Let’s get into it.

The best exhibition stand contractor and exhibition stand in Europe you can get at Expo Stand Services as:

  • We provide an excellent selection of double-decker display booth stands with pre-engineered decks, staircases, and bridges, as well as graphics to meet your specific needs.
  • It expands the size of your exhibition stand and gives you more opportunities for graphic branding.
  • We specialise in the design and construction of double-decker display stands.
  • We can make a big effect in a small place.
  • We have years of experience with the technical design and construction of double-decker and complex exhibition stands, so you can be confident that we will help you complete your project without stress.
  • Expo Stand Services will collaborate with you to find the best solution for your needs.
  • We design and develop durable and unique double-story stand designs that provide privacy to each of your booth attendants.

Now, why you should get a Double Decker exhibition stand?

Double-decker exhibition stand designs provide appealing chances for conspicuous placement of promotional displays as well as more opportunities for entertaining and interacting with your visitors.

  • With our double deck booth, you can make a big impression at an exposition hall or venue.
  • Double-Decker exhibitions have two tiers; the upper tier can be used for various meetings and excellent networking time away from the main exhibition, while the lower tier keeps the buzz continuing.
  • In other words, the upper tier is intended for private meetings and to provide a peaceful environment apart from the main show. On the lower tier, you can continue networking.

For your most important visitors, a double-deck stand with an upper-level VIP hospitality section delivers a one-of-a-kind experience.

The Out Stroke:

The team in charge of designing and building double-decker stands at Expo Stand Services has a unique imagination that results in ideas that are above and beyond expectations. Our team’s skill in building Double Decker exhibition stands is a valuable asset in being able to construct such a technical display stand with such precision. Several clients approach us as the prominent exhibition stand contractor in Europe based on our trust pilot since we have our wings spread across Europe.

Take the first step toward establishing a brand by exposing your products and services to a large audience with one of our double-decker exhibition stands.

How to make a successful Expo?

expo video

You may probably have heard about the term “expo”. An expo refers to an event where businesses can exhibit their products and services to their potential customers. Getting your business engaged in expos or exhibitions can bring them exposure and generate leads.

There are a lot of smart ways to bring your expo success. One of these smart ways is to ensure that your expo is engaging its customers. But keep in mind that your potential customers are not only those who attended it. You also have remote potential customers that you must consider reaching out to over the internet. Creating an engaging and informative video can help you capture the attention of potential customers. Aside from that, it can help explain your company’s products or services. In creating a video that engages your audience, you will need to use a video maker to help you out with creating, editing, and adding animations and effects. This kind of tool can bring your project into a more exciting and engaging video. 

How do I stand out at an expo?

Trade shows or expos are among the excellent ways to get your business exposed to more prospective customers. All business owners know that. That’s why each company is finding a way to stand out in the said event. There you can find different gimmicks to create engagement with the customers that convert sales. 

It is every business’ goal to stand out in the event, this is also to ensure that they’d be getting the ROI from the time and money they spent for the expo. To join an expo, you must consider the expenses for the booth, the booth space, the materials that you will bring, the products, and the persons who will be taking charge of the event such as the MC. Make sure to always get the best ones. 

To stand out in the event, give away something that is not common. Corporate headphones, sunglasses, mugs, and laptop skins, are just a few of the things that you can give out. You must also invest in some great displays that would catch the attention of the people walking around the event. Investing in the fully-designed photo booth is just one of the great displays samples. 

5 Ways to Improve Your Expo Through Videos

A video marketing campaign is the act of producing and distributing videos to promote a business or product. Videos can be used to generate interest in a product or service, educate potential customers about a product or service, or even promote a brand’s values. And through videos, you can spread the word of the excitement and fun in the said event, especially to the potential remote customers.

Videos can do a lot of things to improve your exhibition. Continue reading and find out the 5 ways that you can follow to improve your expo through videos.

Create pre-show videos 

 In marketing, marketing doesn’t start right on the date of the event. It starts right before the event. Start marketing campaign with the use of the pre-show videos. Make sure to prepare your pre-show video at least one month ahead of time. Use social media platforms as the channels to spread the word about your upcoming event. This can do a lot in educating the potential customers about your products, services, and the dates and locations that the event will be held.

Represent the life cycle of your product/service.

 Create a video that shows how your business started until it reached the peak of its success. Take advantage of utilizing the animation features of your video editor to create a good one. Walk into the different branches of your company, such as the research and manufacturing branches. This is one of the interesting topics that the customers would love to watch.

Live Stream the show during the event

Take advantage of the live streaming features of the web. A lot of potential customers will be excited to see via live streaming what your company had prepared. A few of the things that they are excited to know about are the masters of the ceremonies, the giveaways, and special announcements such as newly launched products.

Post-Show Marketing

The event might be over as the exhibit ends but not the video campaign. Make sure to create a video that showcases the remarkable events during the exhibit. This is one of the awaited moments by the online customers who were not able to witness the event.

Visuals over voice

We all know how noisy it could be during the event. It will be hard for the person in charge of the audio to get clear audio recordings. It would be helpful if you will focus more on representing visuals in the video rather than the event-recorded audio. If you’re thinking about the message that you want to deliver, don’t worry. Words can be expressed through added text or you may also add subtitles that are available in the video editing tools.

Another effective way of having a successful Expo is hiring a professional exhibition stand contractor like Expo Stand Services. Here’re some benefits of hiring us as your exhibition booth designer:

  • We have a skillful team of designers with a cumulative enjoy of years of experience. 
  • Our in-house, full-time exhibition booth designers study and have a look at the marketplace developments to create exhibition stand designs that decorate your brand emblem image. 
  • Our exhibition stand designers now no longer handiest create designs which can be trendy, however additionally they layout stands that spotlight your key advertising and marketing message. 
  • Our stands resonate together along with your brand persona and assist the growth of your brand.

Wrap it up! 

In the end, creating a video can be a daunting task to some but not if you are equipped with the right video editing software. Make sure to check out the complete features that your video editing software offers. Otherwise, if you are too busy and have no time to do the editing, you may also hire professionals to do the task for you. The same goes with exhibition stands get the professional for the best output at the exhibition. Given in this article are the five ways how you can improve your exhibit through videos.

Ways to completely revamp your Exhibit

exhibition stand

The major advantage of exhibiting is that you may welcome your audience to your stand rather than searching for them. Only if you are ready, with partners and a procedure in place. And to ensure that we have provided some of the tips that can help to attract a large number of people at your stand.

Gifts and giveaways

Gifts and giveaways can help you attract visitors’, which is always a good deal (a visitor coming for a purpose is a good visitor). You can either give your B2B customers presents or urge your B2C consumers to visit your website and claim a prize. You might also hold contests to keep your visitors interested. These competitions can help you create a nice atmosphere surrounding your stand, but don’t go overboard with them. You can also consider running a contest to attract visitors. These contests help create a positive experience around the stand but don’t overdo it. After all, you want to be known for your products and services, not the raffle you performed.

Get in touch with a professional exhibition stand builder

Even if you lack in-house stand design knowledge, this should not prevent you from putting up a visually appealing exhibition stand for a high-stakes event. Hiring an experienced and capable stand designer and stall-building company can allow you to focus on your business while they handle all of the exhibition stand design work. Look for an exhibition booth builder who has an experience in stall designing for exhibitions. Like Expo Stand Services is among the best exhibition stand builders with years of experience in making stand design.

To improve the visiting experience, use audio-visuals

Having your screens display product characteristics, and client and company testimonials can relieve stress on your workers and leave an indelible impression on your visitors. It can also encourage visitors to spend more time in and around your stall (also, it can attract visitors who would have otherwise passed by). Your stall’s tone can be set with high-definition graphics and soothing music.

Go in with a goal in mind and a set of KPIs in place

You can quantify your success or ROI based on the number of visits, the number of relevant email addresses collected, the quantity and quality of B2B contacts, and so on if you have a purpose in mind. Put the systems in place and assign responsibility for measuring various indicators to your employees. You can only measure your achievement if you understand what success means in this context.

Have the best at your stand

Your exhibition stand design is your biggest advertisement, and your employees are your brand ambassadors. Make your best employees responsible for dealing with your visitors. Product expertise, communication skills, patience, and empathy are all factors to consider. Product managers should collect input, marketing managers should sell ideas and cultivate relationships, and general managers should interact with B2B clients.

Follow the adage, “Visitor by Visitor

You can choose to focus on individual visitors or groups of visitors. You can create a visitor experience by greeting them, offering them a tour, sharing your materials with them, collecting their contact information, and scheduling a meeting (if that works). Before you greet your first visit, create an experience and a process. Even if your visitors aren’t potential purchasers, don’t forget to go the extra mile for them. The marketing world is full of customer stories of how a manager was helpful to them and helped the company gain a great reputation (don’t do things just for the sake of it; be truly helpful).

Post-exhibition experience management

 Once the exhibition is over, the relationship with the visitor must not end. You can stay in touch with them and explore ways to provide value throughout the year. This can help you to promote the relationship between your next exhibition image and the Cheerleader army (visitors) for your next exhibit.

The Out Stroke:

In the end, the best way of having a successful exhibit is to connect with Expo Stand Services– a leading exhibition stand contractor having years of experience in the field of stand designing and building. We offer all exhibiting services under one roof at pocket-friendly prices.

We hope that with the help of this blog you’ll have a successful exhibit.

Tips to grab the attention of your Potential Clients at an Exhibition

Exhibition stand design

It’s difficult to create a creative and satisfying exhibition stand design, but do you know what’s more difficult?? To attract the footfalls at your stand, to gain the interest of your potential clients and other dominants of a particular industry.

The thing that plays an important role to attract visitors to your brand is the exhibition stall. To have a result-oriented stall you need to find the best exhibition stand builder such as Expo Stand Services.  Various other factors and tips can help to increase the footfall at your stand, are as follows:

Preparation

Make the maximum of your showcase by sending out invitations earlier, via social channels, and assure a talk with your most important prospects. Spreading the phrase and a touch little bit of self-advertising will stand you out in the crowd.

Create an Experience

Businesses are becoming an increasing number of innovations in terms of thoughts for exhibitions. Stay beforehand of the curve by developing an enjoyable experience so that it will draw visitors to your stand from throughout the hall. Hiring such things as virtual reality experiences can create this form of buzz.

Engage… Engage… Engage

Once you have attracted visitors to your exhibition stand design you need to interact with them’ engage them immediately…get them involved. You can use video games and competitions to get chatting with site visitors amusingly and casually.

Nowadays everyone loves a competition – why now no longer strive a wheel of fortune prize, it’s an engaging activity with the attendees. This is a great way to engage your client and start the conversation about your brand. You could provide large prizes with a mixture of small and medium prizes from branded promotional products for example branded notepads, chocolates, and greater. You can buy a bodily spinning prize wheel or you could additionally create a digital one!

Technological help

Using technology this is now very easy with a global exhibition stand builder like Expo Stand Services. Like you can set up huge LED monitors or maybe use rental booths or large iTab provider to reveal off your social pages, new promo motion pictures, and greater with excessive impact.

Create the correct Ambience

Planning your entire surroundings earlier will make your area stand out in the exhibition hall. Create an ambiance that genuinely displays your brand and different retail areas from exhibition carpet and furnishings to branded frames to complete your stand perfectly. You may also create an area to loosen up by constructing a living room vicinity entire with beanbags and gentle furnishings. To have more professional opinions about the design you can talk with our efficient exhibition stand designer with years of experience.

Offer Something a Little Different

Lots of manufacturers do giveaways to attract visitors over to their stand. Get innovative and think about something so that it will wonder visitors and get them to you. Just to let you know Expo Stand Services has expertise in making an exhibition stand focus point of the exhibition.

Create a Theme

If you need to attract the attention and get humans over your stand, say goodbye for your regular stand and set a theme that reflects your brand image. From synthetic grass and garden chairs to floral partitions or business décor, think out of the box for maximum impact.

And if don’t want to take this hassle of thinking and executing hire Expo Stand Services a leading exhibition booth builder in Germany. We have industry professionals with years of experience and creative minds who work with you to create the best exhibition stand design for you. All you need is to contact us.

Show Off Your Expertise

Try something new at your exhibition stand and choose something from amusing cardboard cut-outs to inspire social media snapshots and posts to a brand -new package deal of shell scheme images to create the final enjoy whilst your capacity customers step onto your stand. Try to display that shows your work and expertise.

The Out Stroke:

Have headache of thinking about how to do all these??? Then let professionals’ do their work… let Expo Stand Services build you the best exhibition stand design. As we are leading exhibition stand contractors in Germany serving across the globe.

Exhibition stand design companies offering modular exhibition stands

modular exhibition stands

So you have done all the work of organizing your business for the next big trade event. You have marketed to your core audience and to new potential customers. Your microsite has people buzzing about your appearance. You have decided upon a theme to focus on. Your salesmen are trained, and you have activities planned for your booth visitors. Now you just have to decide what kind of exhibition stand design would best serve your interests at the event

modular exhibition stands

Modular exhibition stands will boost the efficacy of your marketing efforts for a trade show or business exhibition. Modular stands are the specialty of many stand designers across the world including booth design company Germany, exhibition stand design and build USA, exhibition stand builders Las Vegas, exhibition stand manufacturer Amsterdam. Here, check the key features and benefits of using a modular stand design for your exhibition show.

  • The types of custom build exhibition stands allow for a certain level of flexibility within the space allowed. Modular stands are an ideal choice if you have any kind of doubts regarding the space in which your exhibition stand will be placed.
  • Modular exhibition stands look more sturdy than other types of stands, adding an air of professionalism to your exhibition presentation. Modular stands are equipped with compartmentalized components, with which you can create lit displays, sectioned meeting areas, systems for product displays and structural features. Modular stands achieve this through the use of lightweight aluminum forming the basis for the compartments, and a plethora of other choices for the materials to be used with it.
  • Modular stands brings a new energy to your presentation and fits well with other marketing materials. With some imagination, a skilled exhibition booth contractor can contort a modular stand to actually mimic a custom build exhibition stand. They don’t have any pre-designed shape, so you can bend it and mend it the way suits you best. A modular stand can make your brand display stand out from the rest.
  • Modular units cost less than a custom build exhibition stand. If your business is on a budget, the modular stand can provide you the monetary room that you need to buy the best, instead of buying a shoddily-built custom stand. They are also more quickly assembled than are custom build exhibition stands.
  • Modular exhibition stands can function without all of their components. If you are a regular presenter at exhibitions of different sizes and scope, a modular stand can help tremendously in that it can fill a large space, or simply take off a few components and fit into a smaller one. It can also make it easy to cut the overall budget of marketing, as modular stands are mostly designed to serve on multiple occasions in different time periods.

In the end, there is one thing that matters the most when it comes to creating a modular exhibition stand that is fit to serve all your needs. There are plenty of exhibition stand designers, exhibition stand builders, exhibition stand companies specializing in creating modular stands of your choice. Make sure to conduct a thorough analysis of their prices and precious assignments to ensure a profitable return on your investment. The better the research, the better the chances of success. 

Using colors in your exhibition stand design

Exhibition stand design

Many of us probably have seen stunning exhibition stand designs at trade fairs, but when it comes to creating one for our own business, the task of creating such an effective display can seem dauntingly complex. You need to consider a large number of variables such as shape, size, colors, adjustable frame, branding, graphics panel, and many more.

One such important factor you need to keep in mind is color; if you choose the right colors that reflect your brand and logo, then your stand can potentially make a huge impact on your audience With this in mind, here are some tips on making your booth – and your brand – stand out from the pack.

Hiring a professional for color selection

It is first important to note that a huge number of exhibition stand companies end up using the same colors in their designs, as most people put great stock in color psychology. This is, of course, a very reasonable and logical thing to do, as this does have a very real effect on the type of people you will draw to your booth, or if you will draw them at all.

Booth builder DUBAI

This does mean, however, that many companies exhibiting can end up blending into the background due to the similar color palettes that they end up using. For this reason, a little creativity is very important to stand out from the pack, particularly in larger trade fairs where you may be facing a great deal of competition. Hiring someone professional in the line of work is great to ensure that your custom build exhibition stand is fully equipped to make the most of your show. Such companies are available in many forms such as exhibition stand builders, exhibition design company, exhibition stand designers, exhibition stand companies, exhibition booth contractor, and many more. 

Be bold and creative in your design

With so many booth designs on display all competing for attention, a courageously bold design can often prove a novelty for passers-by, and at the very least make a strong impression on your audience. Consider being bold in order to catch the eye of people who would normally pass your stand by.

This does not mean, however, that you should be haphazard in your choice of color. Color psychology really does come into play, and your choice should be tailored to the image you wish to give, even though you can tweak it to be bolder or integrate it into a stylish, more complex design featuring other colors.

Color psychology of exhibition stands

Blue is considered both intellectual and soothing and is often used by companies to convey a feeling or trust and serenity to an audience. This can encourage visitors at trade fairs to visit your booth, as long as it can stand out from the predictable sea of blue that you will find around you. In addition to this, its “cold” nature needs to be countered by a friendlier color somewhere.

Red is another interesting color, and stimulates the senses and incites action. It can be warm and exciting, but can also be perceived as aggressive. It does catch attention very quickly, however, and this color can be integrated into booth designs to great effect for this reason, especially where there are many stands, again all competing to capture an audience.

An excellent color to choose is black, which oozes strength, sophistication, security and substance. All of these traits can bring a timeless, high-quality aura to your brand. With that said, black does not draw attention to itself, and can mean that you get lost in the crowd.

It is well worth learning about color psychology before you select a few shades for your exhibition stand design, and also think about how you can use them in a way that stands out from the other designs that will be present. Utilizing a selection of colors can often bring great results if balanced in a way to minimize the negative qualities of the others.

How to find an exhibition stand design company in your nationality?

Regardless of where you are planning for your exhibition show, exhibition stand design companies can really help you choose the right colors for your stand. To find one, you can use internet to get in touch with them by using some relevant keywords including exhibition stand manufacturer Amsterdam, booth design company Germany, exhibition stand manufacturer USA, etc. 

Choosing the right exhibition stand designers for your next event

exhibition stand designers

Make your exhibition stand to look as creative as professional if you want to make a difference in the exhibition and trade show you are attending. It needs to be eye-catching, it needs to stand out from the other exhibitors, it needs to create maximum exposure for your brand, and it needs to attract attention from the crowd. This simply means that you need to be watchful while choosing exhibition stand builders to ensure that you get the best possible product that meets your expectation in every aspect. Make sure they are capable of producing custom exhibition stands that work, they will help you attract maximum attention, grow your customer base, boost your brand and increase your revenue moving forward.

Exhibition Booth Builder Exhibition Stand Design Exhibition Stand Builders Exhibition Stand Contractor exhibition stand contractors exhibition booth designer Modular Booth Design Custom Booth Design Booth Design Company

You have decided to partake in an exhibition or trade show to boost the popularity of your brand and products. The only way to ensure a successful venture is to ensure that all the people visiting the exhibition show also visit your exhibition booth. When hiring an exhibition design company, you need to keep in mind a few very important factors to ensure that the exhibition stand you receive is built with high-quality standards means your stands will show stunning clarity in full color.

Should be able to identify core business challenges

The first thing you are going to want to ensure is that any exhibition booth design company you choose to work with for the design of your booth has a clear understanding of your business domain. They should be willing to take the time to collect more information about your business as a whole, your customers, marketing goals and products and services you provide. Such business analysis will help your exhibition stand contractor to create a stand that appeals to your audience, will help you stand out, and will provide your brand maximum visibility and exposure throughout the event.

Should be able to serve in a budget-friendly way  

After making a list of popular exhibition stand designers, now is the time to focus on the budget of your project. Once you identify the budget you have available for your exhibition stand design, share this with all the designers you have selected. The exhibition booth design company should ensure that their design will come out within the budget, ensuring that you don’t break the bank. After comparing the prices of all the designers, you can easily decide which one is best for you. If you’re working for a multinational company, they probably have given you a maximum you can spend. Think of your exhibition booth designer as an architect, they should be able to give you a precise estimate of how much the stand they have designed will cost when it comes to the build.  

Should have a deeper understanding of the industry

It is better for you to hire a professional exhibition stand design company with years of experience that offers value for money exhibition stand design services. Some of these companies will offer a full service including designing, manufacturing, logistics, warehousing, installation, and project management. This means that will work with you starting from the conceptualization stage, to the building and even install it for you. If you like they can also come and break it down and store it until the next event, which will save you a lot of time and money while making sure that the item isn’t damaged when not in use.   

Should be able to produce satisfying results

Whether you want modular booth design or custom booth design, they are capable of catering to every exhibiting need of yours. Choose the exhibition stand contractors that have a proven track record. The only way to do this is to ask for achievements, previous assignments, and some of the stands they have designed and don’t be shy to ask for references. You have a right to contact some of the companies they have served before and ask if they are satisfied with the services offered and whether you should hire them or not.

The psychological impact of COVID-19 on exhibition marketing

Exhibition Stand Design

Trade show booth and exhibition stand design industry is in ICU because of the COVID-19 crisis. As we know that exhibitions are all about thousands of people from around the world coming together at one place to discuss, share, promote and sponsor business and brands, it’s literally impossible to persuade so many people to put their lives at risk of COVID infection just to explore latest marketing trends. To say that people are worried about their health and rising infection rates of COVID-19 is a gross understatement. They are scared to death not just because of the death rate of the COVID-19 but simply because of the thought of contacting this infection to their loved ones. For them, attending large public gatherings, exhibitions and trade shows during this pandemic would be like taking a visit to the Chernobyl nuclear plant. This will put everyone’s life at risk of COVID infection. No one, in the right frame of mind, would take such a risk just to gain a bit of popularity, and also, it is punishable by social distancing laws.

There is nothing much we can do to promote brands in a conventional way during this crisis except if you have a good online presence. But the harsh reality we must face is that online marketing is only good for selling popular brands and products and exhibitions are all about introducing, endorsing, and accelerating the global identity of new brands. Since exhibitions and trade shows are out of the option to promote new businesses, online marketing remains the only way for entrepreneurs to keep breathing.

How COVID-19 have made exhibition stand designers jobless?

Like any other business, exhibition stand builders are also laid off due to the lack of new customers. No exhibitions mean no customers looking for exhibition stand design or exhibition stand designing services. This has greatly affected the morale of the exhibition industry and everyone associated with it. Apart from the absence of new orders for exhibition stands, many businesses have canceled their previous orders as there is no point in paying for one when the entire industry is shut down.

How deeply COVID-19 has affected the exhibition stand designing industry?

If we speak about the psychological impact of the COVID-19 on the exhibition industry, the damage is immeasurable. It has destroyed years of funding, billions of dollars of investment, countless hours of work and planning, and most of all, it has destroyed the morale of new businesses. The wrath of COVID-19 has ruined the exhibition and trade show industry to such an extent where a speedy recovery is next to impossible. It took 2 years for the Coronavirus to show its true colors and it’s nowhere to be ending anytime soon. It will take at least twice the amount of time for the industry to rise again from the ruins of its own ashes and recover from the horror of COVID-19. It will take time for people to muster up the strength to attend exhibitions and trade shows and start again a new revolution of global trade harmony.

What can we do?

We have survived global outbreaks in the past more severe than COVID-19 and God forbids, but it is very likely that mankind might witness a new wave of infections in the next couple of decades. But for now, having courage, energy and patience is the best way to restore hopes of survival for the global trade industry. Sooner or later, the industry will come back to its former glory with a renewed energy to provide new business opportunities for everyone. Let’s pray and hope that everyone stays safe to experience a new beginning of global trade industry.