Viral hacks managing for a result-oriented exhibition stand in Germany

exhibition stand in Germany

During the showcase, the most artistic exhibition booth designs are usually the most popular. They get a lot of traffic and leads, and they have the most social media influence. You must establish a competitive advantage that will draw an audience in the face of more competition and more difficult booths than ever before. It can be challenging to choose the best exhibition stand design company in Germany or booth designs for your brand. With so many options, you must call the best exhibition stand builder for yourself. Your good choice here will resound at the trade event you attend and help you to hype up your brand most effectively.

Now, let’s take a look at some of the ways that can be taken to manage your exhibition stand design shortly before the event. An in-depth discussion about your booth requirements

The first and most important stage will be to discuss your requirements in detail, as well as your specific business objectives. When you decide to participate in an exhibition, you should contact an exhibition stand builder who can function as a guide for your design partner and advise you on what type of stand options would best suit your needs, as well as what will be the most cost-effective and time-efficient. Based on the conversation, your exhibition stand designer will create a few sketches and a 3D design that completely meets your needs.

Exhibit Concept and 3D Rendering

Some exhibition stand designers will present you with a 3D generated design that includes all of the details, while others will provide you with simple sketches with lighter simulations to give you an idea of your alternatives. After that, they’ll proceed forward with the conversations and, depending on your feedback, they’ll share the new design choice with you.

It is one of the most important aspects because discussing your display possibilities internally takes time and also helps you imagine how your booth will look in real life.

Proposal for Project

After your internal team has discussed the design and discussed it with your exhibition stand builders, and after making changes, the final draft of the design will be ready, and once you are satisfied with it, your project manager will share the costs and terms and conditions with you. Now you can discuss it internally with your management and make your decision.

Booth Setup and Preparation for the Show

Once you’re happy with the very last format with all of the phrases and situations and the notion is signed, then the constructing method will begin your venture supervisor could be there with you and could tell you approximately the step this is happening at some point of the method. They could be checking the closing dates and could maintain you up to date approximately it. Your exhibition stand design company in Germany will maintain you in the loop with the communications which are going from side to side and, you could additionally go to the on-web website online to test your stand and to peer if the whole lot is as in keeping with your necessities or not.

Apart from this, when you have booked every other display service, then an exhibition stand contractor in Germany like Expo Stand Services’ supervisor will be with you at your on-site to test if the whole lot is installed in the manner you desired to be.

The Out Stroke:

Still, wondering how these are all things gonna happen? How you’ll manage it all at once?? If yes, then stop panicking as the world’s leading exhibition stand design company in Germany…Expo Stand Services is waiting for you with open arms. We have years of experience working as an exhibition stand builder or exhibition stand contractor in Germany and making any brand shine at an exhibition. Our expertise in exhibition stand building comes with hard work and experience which does not relies only on words, it shows in our work.  

A complete guide for planning a budget-friendly exhibition

modular booth design

Whether you’re a first-time exhibitor or a seasoned trade show veteran, wanting a modular booth design or custom-built exhibition stand, your exhibition budget will be one of your key worries. When it comes to exhibition budgeting, there are a lot of expenditures to consider, and if you don’t keep track of your expenses, your budget will quickly go, along with your chances of achieving a high ROI. As a result, we’ve compiled a list of cost-cutting strategies to assist you in properly managing your exhibition expenditures. Here are our top recommendations:

Plan for your exhibition budget

One of the most effective strategies to reduce exhibition costs is to plan ahead of time. Although there is no such thing as “too early” when it comes to preparing an exhibition, we recommend giving you 9 to 12 months.

This will not only ensure that you are well-prepared for your showcase, but it will also save you money. Businesses that wait too long to plan their show frequently pay exorbitant late fines or rush expenditures. This includes hotel reservations, travel expenditures, exhibition space, and services, as well as the construction and design of your exhibition stand design.

The more time you have to consider all of your possibilities for exhibiting prices, the more flexibility you’ll have. You can also take advantage of any early bird discounts offered by the organizers.

Early planning allows you to negotiate better rates and locate services and providers that provide the best value.

Cost Analysis

Now you must compare your predicted budget to the exhibition’s real budget and distribute resources accordingly. The budget is further broken into the following sections:

Exhibition Booth (40 % )

The size of your exhibition stand has the greatest impact on its cost. That is why exhibition stands come in a variety of sizes, such as a 10×10 stand, a 10×20 stand, a custom-built exhibition stand, and many more, all of which differ in terms of the amount of space they take up. However, as the most significant part of the display, your exhibition stand will receive 40% of the entire budget.

Staff at the Exhibition Stand and their Transportation (20 % )

Without workers, an exhibition stand is useless. As a result, you must set aside 20% of your overall budget for the pay and transportation of the stand workers. This percentage rises if you’re attending an international trade fair, which will boost your travel costs.

Services for Trade Shows (19 %)

Any excellent exhibition booth contractor would charge a reasonable fee for their services since they provide you with a team of professionals who give skilled services ranging from exhibition booth design to booth construction.

Miscellaneous Expenses (5 %)

Even though we have covered the most significant components of the exhibition, there may be other modest, unplanned costs such as trade show Wi-Fi connections, maintenance fees, display stand personnel lunch, lead retrieval system fees, and so on.

Make a budget estimate

Before approaching any exhibition design company, you should have an estimated budget for how much your company is ready to spend on the exhibition stand. An exhibition booth budget is often divided into four categories:

  • exhibition stands,
  • marketing, service, and
  • stand booth staffing

This will give you an idea of how much money to put where.

In a nutshell

On the whole, with all these points in mind, it’s surely essential to plot and finances appropriately for all of your exhibitions. The most effective authentic degree of any showcase is your go back on investment, so with correct budgeting, you may maintain centered on what you need to gain and when you have stored in your finances you’re much more likely to gain your ROI goals.

From where and why you should get Double Decker exhibition stands?

Double Decker stands

Are you also looking for the answer to these 2 questions? If yes, then keep reading we ensure that you will get and be satisfied after reading this blog as we have provided key points about the best exhibition stand contractor and Double Decker exhibition stands.  First, let’s talk about where you can get the best exhibition stand services? Let’s get into it.

The best exhibition stand contractor and exhibition stand in Europe you can get at Expo Stand Services as:

  • We provide an excellent selection of double-decker display booth stands with pre-engineered decks, staircases, and bridges, as well as graphics to meet your specific needs.
  • It expands the size of your exhibition stand and gives you more opportunities for graphic branding.
  • We specialise in the design and construction of double-decker display stands.
  • We can make a big effect in a small place.
  • We have years of experience with the technical design and construction of double-decker and complex exhibition stands, so you can be confident that we will help you complete your project without stress.
  • Expo Stand Services will collaborate with you to find the best solution for your needs.
  • We design and develop durable and unique double-story stand designs that provide privacy to each of your booth attendants.

Now, why you should get a Double Decker exhibition stand?

Double-decker exhibition stand designs provide appealing chances for conspicuous placement of promotional displays as well as more opportunities for entertaining and interacting with your visitors.

  • With our double deck booth, you can make a big impression at an exposition hall or venue.
  • Double-Decker exhibitions have two tiers; the upper tier can be used for various meetings and excellent networking time away from the main exhibition, while the lower tier keeps the buzz continuing.
  • In other words, the upper tier is intended for private meetings and to provide a peaceful environment apart from the main show. On the lower tier, you can continue networking.

For your most important visitors, a double-deck stand with an upper-level VIP hospitality section delivers a one-of-a-kind experience.

The Out Stroke:

The team in charge of designing and building double-decker stands at Expo Stand Services has a unique imagination that results in ideas that are above and beyond expectations. Our team’s skill in building Double Decker exhibition stands is a valuable asset in being able to construct such a technical display stand with such precision. Several clients approach us as the prominent exhibition stand contractor in Europe based on our trust pilot since we have our wings spread across Europe.

Take the first step toward establishing a brand by exposing your products and services to a large audience with one of our double-decker exhibition stands.

How to make a successful Expo?

expo video

You may probably have heard about the term “expo”. An expo refers to an event where businesses can exhibit their products and services to their potential customers. Getting your business engaged in expos or exhibitions can bring them exposure and generate leads.

There are a lot of smart ways to bring your expo success. One of these smart ways is to ensure that your expo is engaging its customers. But keep in mind that your potential customers are not only those who attended it. You also have remote potential customers that you must consider reaching out to over the internet. Creating an engaging and informative video can help you capture the attention of potential customers. Aside from that, it can help explain your company’s products or services. In creating a video that engages your audience, you will need to use a video maker to help you out with creating, editing, and adding animations and effects. This kind of tool can bring your project into a more exciting and engaging video. 

How do I stand out at an expo?

Trade shows or expos are among the excellent ways to get your business exposed to more prospective customers. All business owners know that. That’s why each company is finding a way to stand out in the said event. There you can find different gimmicks to create engagement with the customers that convert sales. 

It is every business’ goal to stand out in the event, this is also to ensure that they’d be getting the ROI from the time and money they spent for the expo. To join an expo, you must consider the expenses for the booth, the booth space, the materials that you will bring, the products, and the persons who will be taking charge of the event such as the MC. Make sure to always get the best ones. 

To stand out in the event, give away something that is not common. Corporate headphones, sunglasses, mugs, and laptop skins, are just a few of the things that you can give out. You must also invest in some great displays that would catch the attention of the people walking around the event. Investing in the fully-designed photo booth is just one of the great displays samples. 

5 Ways to Improve Your Expo Through Videos

A video marketing campaign is the act of producing and distributing videos to promote a business or product. Videos can be used to generate interest in a product or service, educate potential customers about a product or service, or even promote a brand’s values. And through videos, you can spread the word of the excitement and fun in the said event, especially to the potential remote customers.

Videos can do a lot of things to improve your exhibition. Continue reading and find out the 5 ways that you can follow to improve your expo through videos.

Create pre-show videos 

 In marketing, marketing doesn’t start right on the date of the event. It starts right before the event. Start marketing campaign with the use of the pre-show videos. Make sure to prepare your pre-show video at least one month ahead of time. Use social media platforms as the channels to spread the word about your upcoming event. This can do a lot in educating the potential customers about your products, services, and the dates and locations that the event will be held.

Represent the life cycle of your product/service.

 Create a video that shows how your business started until it reached the peak of its success. Take advantage of utilizing the animation features of your video editor to create a good one. Walk into the different branches of your company, such as the research and manufacturing branches. This is one of the interesting topics that the customers would love to watch.

Live Stream the show during the event

Take advantage of the live streaming features of the web. A lot of potential customers will be excited to see via live streaming what your company had prepared. A few of the things that they are excited to know about are the masters of the ceremonies, the giveaways, and special announcements such as newly launched products.

Post-Show Marketing

The event might be over as the exhibit ends but not the video campaign. Make sure to create a video that showcases the remarkable events during the exhibit. This is one of the awaited moments by the online customers who were not able to witness the event.

Visuals over voice

We all know how noisy it could be during the event. It will be hard for the person in charge of the audio to get clear audio recordings. It would be helpful if you will focus more on representing visuals in the video rather than the event-recorded audio. If you’re thinking about the message that you want to deliver, don’t worry. Words can be expressed through added text or you may also add subtitles that are available in the video editing tools.

Another effective way of having a successful Expo is hiring a professional exhibition stand contractor like Expo Stand Services. Here’re some benefits of hiring us as your exhibition booth designer:

  • We have a skillful team of designers with a cumulative enjoy of years of experience. 
  • Our in-house, full-time exhibition booth designers study and have a look at the marketplace developments to create exhibition stand designs that decorate your brand emblem image. 
  • Our exhibition stand designers now no longer handiest create designs which can be trendy, however additionally they layout stands that spotlight your key advertising and marketing message. 
  • Our stands resonate together along with your brand persona and assist the growth of your brand.

Wrap it up! 

In the end, creating a video can be a daunting task to some but not if you are equipped with the right video editing software. Make sure to check out the complete features that your video editing software offers. Otherwise, if you are too busy and have no time to do the editing, you may also hire professionals to do the task for you. The same goes with exhibition stands get the professional for the best output at the exhibition. Given in this article are the five ways how you can improve your exhibit through videos.

Ways to completely revamp your Exhibit

exhibition stand

The major advantage of exhibiting is that you may welcome your audience to your stand rather than searching for them. Only if you are ready, with partners and a procedure in place. And to ensure that we have provided some of the tips that can help to attract a large number of people at your stand.

Gifts and giveaways

Gifts and giveaways can help you attract visitors’, which is always a good deal (a visitor coming for a purpose is a good visitor). You can either give your B2B customers presents or urge your B2C consumers to visit your website and claim a prize. You might also hold contests to keep your visitors interested. These competitions can help you create a nice atmosphere surrounding your stand, but don’t go overboard with them. You can also consider running a contest to attract visitors. These contests help create a positive experience around the stand but don’t overdo it. After all, you want to be known for your products and services, not the raffle you performed.

Get in touch with a professional exhibition stand builder

Even if you lack in-house stand design knowledge, this should not prevent you from putting up a visually appealing exhibition stand for a high-stakes event. Hiring an experienced and capable stand designer and stall-building company can allow you to focus on your business while they handle all of the exhibition stand design work. Look for an exhibition booth builder who has an experience in stall designing for exhibitions. Like Expo Stand Services is among the best exhibition stand builders with years of experience in making stand design.

To improve the visiting experience, use audio-visuals

Having your screens display product characteristics, and client and company testimonials can relieve stress on your workers and leave an indelible impression on your visitors. It can also encourage visitors to spend more time in and around your stall (also, it can attract visitors who would have otherwise passed by). Your stall’s tone can be set with high-definition graphics and soothing music.

Go in with a goal in mind and a set of KPIs in place

You can quantify your success or ROI based on the number of visits, the number of relevant email addresses collected, the quantity and quality of B2B contacts, and so on if you have a purpose in mind. Put the systems in place and assign responsibility for measuring various indicators to your employees. You can only measure your achievement if you understand what success means in this context.

Have the best at your stand

Your exhibition stand design is your biggest advertisement, and your employees are your brand ambassadors. Make your best employees responsible for dealing with your visitors. Product expertise, communication skills, patience, and empathy are all factors to consider. Product managers should collect input, marketing managers should sell ideas and cultivate relationships, and general managers should interact with B2B clients.

Follow the adage, “Visitor by Visitor

You can choose to focus on individual visitors or groups of visitors. You can create a visitor experience by greeting them, offering them a tour, sharing your materials with them, collecting their contact information, and scheduling a meeting (if that works). Before you greet your first visit, create an experience and a process. Even if your visitors aren’t potential purchasers, don’t forget to go the extra mile for them. The marketing world is full of customer stories of how a manager was helpful to them and helped the company gain a great reputation (don’t do things just for the sake of it; be truly helpful).

Post-exhibition experience management

 Once the exhibition is over, the relationship with the visitor must not end. You can stay in touch with them and explore ways to provide value throughout the year. This can help you to promote the relationship between your next exhibition image and the Cheerleader army (visitors) for your next exhibit.

The Out Stroke:

In the end, the best way of having a successful exhibit is to connect with Expo Stand Services– a leading exhibition stand contractor having years of experience in the field of stand designing and building. We offer all exhibiting services under one roof at pocket-friendly prices.

We hope that with the help of this blog you’ll have a successful exhibit.

Secrets that you should know to have a successful exhibit In Germany

exhibition stand builder in germany

Exhibitors can make great efforts to ensure the success of their presentations. With an exemplary exhibition stand in Germany, we ensure that their brand is well presented to the public.

Expo Stand Services use the best graphics and branding to make the stand design look better than other stands on the day of the event. However, if the exhibiting staff is not well trained to attend the event, all that effort can be wasted.

Statistics show that exhibitions are a place where investors are actively looking for companies to collaborate with, so they can create the highest quality leads at the trade fair. If exhibitors play the card correctly, the conversion rate at an exhibition may also be high. Use the following tips to make your exhibition a success and contact us for the exhibition stand design in Germany. As Expo Stand Services is a leading exhibition stand builder in Germany.

Notify employees about issuance costs

Whenever you work in a team, everyone must be on the same page. Transparency is valued by people and can also guarantee employee loyalty. For exhibitions, exhibitor staff can easily waste time, engrossed in long breaks and meeting friends outside the town. When you see the actual cost of an exhibition stand, you are usually surprised, and always witnessing the stand is your personal goal. This is among the things we pay special attention to.

Understand the exhibition participants are active customers

  Understanding the tremendous potential in front of you can help you to make the presentation better. Visitors to the exhibition are actively looking for business opportunities and therefore receive all presentations at face value. Expo Stand Services believe that it is important for getting the display right and the best possible which make us best exhibition stand builder in Germany.

Discuss the uniqueness of the exhibition

  The exhibition provides a unique place to do business. Attendees meet face-to-face, making it easier to meet and ensuring successful conversions. We can be a great helping hand as we have years of experience as an exhibition stand designer in Germany.

Work within the deadline

Exhibition visitors need to cover many stands within a limited period. You need to be able to go to different stands and listen to lots of presentations. Therefore, listening to long presentations limits time and patience. Make your presentation short and effective, and do not exceed 10 minutes.

Remember that every visitor is unique

Exhibitors cannot treat visitors equally. Each visitor has a different background and offers different ways to present your presentation. Exhibitors must consider this when explaining their business to him to truly appeal to individual visitors.

Safe quality leads

The quality advantage is not just the name, but the name that conveys the information. Find out how your visitors are named, who they work for, and get all the contact details at the event.                                                                                                                                                                                                                     

Think about your main goals

It’s easy to think that you’re crazy about attending the show, just by giving out a treat to everyone who attended the stand. Remember that you are converted and there to work towards it.

Don’t forget to follow up

 If you have a lot of numbers that no one calls, all the hard work on the show is pointless. Divide your leads into those who are very interested and those who are a little interested so that you can call anyone and keep track of the time frame after the event. 

Use SMART goal

If you have trouble tracking your goal, you can use the SMART formula to reach your goal. Make them concrete, measurable, achievable, realistic, and time-limited.

Conclusion:

Last but not least when all the work is done doesn’t forget to enjoy the show every minute! And of feeling stressed about the exhibition stand then contact Expo Stand Services at pocket-friendly prices as your exhibition stand builder in Germany.

Tips to grab the attention of your Potential Clients at an Exhibition

Exhibition stand design

It’s difficult to create a creative and satisfying exhibition stand design, but do you know what’s more difficult?? To attract the footfalls at your stand, to gain the interest of your potential clients and other dominants of a particular industry.

The thing that plays an important role to attract visitors to your brand is the exhibition stall. To have a result-oriented stall you need to find the best exhibition stand builder such as Expo Stand Services.  Various other factors and tips can help to increase the footfall at your stand, are as follows:

Preparation

Make the maximum of your showcase by sending out invitations earlier, via social channels, and assure a talk with your most important prospects. Spreading the phrase and a touch little bit of self-advertising will stand you out in the crowd.

Create an Experience

Businesses are becoming an increasing number of innovations in terms of thoughts for exhibitions. Stay beforehand of the curve by developing an enjoyable experience so that it will draw visitors to your stand from throughout the hall. Hiring such things as virtual reality experiences can create this form of buzz.

Engage… Engage… Engage

Once you have attracted visitors to your exhibition stand design you need to interact with them’ engage them immediately…get them involved. You can use video games and competitions to get chatting with site visitors amusingly and casually.

Nowadays everyone loves a competition – why now no longer strive a wheel of fortune prize, it’s an engaging activity with the attendees. This is a great way to engage your client and start the conversation about your brand. You could provide large prizes with a mixture of small and medium prizes from branded promotional products for example branded notepads, chocolates, and greater. You can buy a bodily spinning prize wheel or you could additionally create a digital one!

Technological help

Using technology this is now very easy with a global exhibition stand builder like Expo Stand Services. Like you can set up huge LED monitors or maybe use rental booths or large iTab provider to reveal off your social pages, new promo motion pictures, and greater with excessive impact.

Create the correct Ambience

Planning your entire surroundings earlier will make your area stand out in the exhibition hall. Create an ambiance that genuinely displays your brand and different retail areas from exhibition carpet and furnishings to branded frames to complete your stand perfectly. You may also create an area to loosen up by constructing a living room vicinity entire with beanbags and gentle furnishings. To have more professional opinions about the design you can talk with our efficient exhibition stand designer with years of experience.

Offer Something a Little Different

Lots of manufacturers do giveaways to attract visitors over to their stand. Get innovative and think about something so that it will wonder visitors and get them to you. Just to let you know Expo Stand Services has expertise in making an exhibition stand focus point of the exhibition.

Create a Theme

If you need to attract the attention and get humans over your stand, say goodbye for your regular stand and set a theme that reflects your brand image. From synthetic grass and garden chairs to floral partitions or business décor, think out of the box for maximum impact.

And if don’t want to take this hassle of thinking and executing hire Expo Stand Services a leading exhibition booth builder in Germany. We have industry professionals with years of experience and creative minds who work with you to create the best exhibition stand design for you. All you need is to contact us.

Show Off Your Expertise

Try something new at your exhibition stand and choose something from amusing cardboard cut-outs to inspire social media snapshots and posts to a brand -new package deal of shell scheme images to create the final enjoy whilst your capacity customers step onto your stand. Try to display that shows your work and expertise.

The Out Stroke:

Have headache of thinking about how to do all these??? Then let professionals’ do their work… let Expo Stand Services build you the best exhibition stand design. As we are leading exhibition stand contractors in Germany serving across the globe.

Increase face to face engagement with exhibition stand companies

exhibition stand companies

Exhibitions are a great place for a face to face engagement with potential customers. Face-to-face engagement has many of its own benefits to increase value for your brand; face-to-face engagement is the primary reason that many companies and organizations prefer to participate in global trade shows and exhibitions instead of online marketing. This gives them a direct approach to read the mind of customers and learn more about their likes and dislikes in order to form a strategy that is solely focused on customer attraction.

An exhibition or a trade show is a place where other b2b partners and many visitors are engaged in a networking environment to buy products and services, this technique of face-to-face consumer engagement might be beneficial for your business. And of course, to promote your brands and services effectively, you need custom exhibition stands. Below are the given details of how to choose an innovative exhibition stand design. How should you hire an exhibition booth design company?

Size and style

The style and the size of your custom booth design must be perfect to fit your needs and requirements. There is a wide range of custom exhibition stands to choose from, like retractable stands, pop-up stands, roll-up stands, adjustable stands, step and repeat stands, banner stands etc. You can even place orders for bespoke stands or create a modular booth design to suit your needs. You may also go for a well-designed custom-built exhibition stand design that meets your requirements and needs. Some exhibition stand companies provide stands that are large enough to provide space for private meetings. This might be really helpful to you as sometimes face-to-face engagements become necessary to increase your chances of making a progress. Larger the stand, the better the chances of face-to-face engagements.

Facilities

This is one of the major aspects that exhibitors must consider for a stand. The facilities and the accessories must be carefully considered. Large facilities provide large space for stands and booths. Small spaces are not ideal to create an atmosphere for face-to-face conversations with visitors. The ability to host a large crowd makes a facility perfect for creating an ideal atmosphere for booth exhibitors and attendees to engage with each other.

Reuse

Buy a stand that is easy to reuse. Before you purchase a stand, it is necessary to ensure that it is re-usable. When you hire exhibition stand designers for your stand, make sure to check whether they provide reusable stands or not. There are many exhibition stand contractors who provide bespoke exhibition stands that allow you to change the display and graphics. They are quite durable, long-lasting and easy to transport and store. Once the show is over, you can easily dismantle them and reassemble them again for your next show.

Graphics and artwork

Most crucial aspect of your exhibition stands, is the feature of your stand that allows visitors to attracted your product. Better graphics will increase your chances of attracting maximum attention for your brand. Graphics play a major role in representing your corporate identity so make sure to properly check your graphics before printing. It is a good idea to make the graphics and the art work custom made which is according to your needs. Hire an exhibition stand builder who specializes in creating custom graphics for your stands. Make sure they are capable of creating graphics that match your brand image. This way, you stand will be able to attract visitors at the very first glance.

If you take care of all these aspects while purchasing your custom exhibition stand from a reputed exhibition stand design company, then you are sure to gain a competitive edge in face-to-face engagements and stand out from the rest of the crowd.

Lighting your custom exhibition stands is the new trend

exhibition stand design

Lightning has now a significant role in exhibitions and trade shows as compared to previous years. In the past, most exhibitors relied on the lightning from the exhibition hall itself and never have thought of adding extra lights to their custom exhibition stands. Now, things have drastically changed, adding lights to the exhibition stand provides a glowing effect making it look more attractive and eye-catchy. To attract attention from passerby, lights have now become a feature of paramount importance in exhibitions and trade shows.

Most exhibition stand contractors are using lights to highlight a particular product, however, this trend goes beyond just that. Now, exhibition stand designers consider lightning to be one design element of the stand that complements all the other elements. There is no point in exhibiting with stands and booths when there is hardly anyone can see it. Exhibition stand companies are always looking for new ways to show the signage in a more dramatic or attractive way and since lightning is the cheapest way of adding that special glare and flare, they often use it for large exhibitions and trade shows to gain a competitive edge.

Ask your exhibition design company

When you meet your exhibition stand contractor, you need to ask questions about your intentions and expectations for your exhibition stand design. This will help your exhibition stand designers to incorporate all the design elements including lightning, to make sure the finished exhibition stand design achieves your business and marketing goals for the exhibition.

Add a touch of glamour to your stands

Whether you want a modular booth design or custom stand design, your booth design company should be able to add lighting to give your booth the perfect look it deserves. You should ask them whether they have lightning options for stands and booths or not. Because if they don’t, then there is no point in further discussing with them anymore. Since, lightning is one of the main design elements one can use, many exhibition booth designers who tend to focus on messaging and colors often overlook it. However, adding extra lights onto your stands can make a difference between a boring stand and one that attracts people from the crowd. They will help you stand out from the crowd. With so many lighting options available these days, you can give your stand whatever look you have in mind to attract attention to your stand or booth.

Different uses of lightning in your stand

By adding a spotlight at the back of the fabric stand, you can create a highlight of the stand with the printed colors shining around the sign. Use a downlight to show off a particular product from a pop-up display or mirrored lightning behind the display to create an atmosphere of depth and dimension to the product. You can use colored lights to emphasize the colors of the theme of your exhibition stands.

With a huge selection of stand lightning now available, your exhibition booth builder can help create areas of shadows and light to highlight the specific areas of your exhibition stand as will best suit your needs.      

When you add the lightning to your stand, ask your exhibition design company to check out the electricity requirements and where the electrical cords will go to be unobtrusive and create a trip hazard for the staff manning the stand or the customers.      

Creative use of lightening as a design element for your exhibition stands is of paramount importance and as vital as the design of your whole exhibition stand. Ignoring the lighting element will leave you open to loss of interest in the stand. Make your exhibition stand designer add lighting in your stands even if you have to pay a little extra for it. The end results will be very satisfying. Create a warm and welcoming atmosphere for your potential customers and you will reap the benefits. All exhibition stand designers use lighting to create a special effect for your stands.    

5 ways to promote your business during COVID-19?

Covid-19

When we talk about brand, the first thing that comes to mind is large corporate giants like Amazon, or the colours of a company’s logo. Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should pay attention to. Your branding represents the total experience of working with you.

From your website colours, to your core values, to the customer service you deliver, every touchpoint someone has with you, shapes and helps define your brand messaging – whether their impression is favourable or not. Business success often all comes down to how you promote your brand in many ways at exhibitions and trade shows. But the real challenge appears when you have to do it during a global crisis like coronavirus pandemic.

It is a real challenge and definitely not easy to pull off, and it takes time and consideration. You have to:

  • Follow COVID-19 protocols while engaging with customers 
  • Do a competitor analysis and conduct extensive research on the latest trends on COVID-19
  • Identify what equipment and measures you need to take to ensure social distancing and why this is a critical step

And that’s just the beginning!

A professional exhibition stand design and build company can ensure you most effectively position your brand messaging during COVID-19. Hire a professional exhibition stand contractor and ask them to design a COVID-19 stand or booth to promote your business while following COVID-19 protocols. 

Change Your Brand Messaging During COVID-19

The COVID-19 pandemic has confined us to online means of marketing. So we have to take another look at how to effectively position brands during this pandemic. 

First, ask yourself, “What do I want to be known for during this time?” People will remember how you made them feel right now, whether that’s positive or negative. And note:

People are spending more time online.

So, here you should change your business slogan to something that can raise awareness about COVID-19. This will encourage your customers to visit your exhibition booth or stand rather than surfing online. 

Take precautionary measures 

Always remember to wear masks, install protective shields, sneeze shields and other barriers to prevent physical contact with customers. 

Take a different approach to promote your brand

Just promoting your brand may not be enough to help your brand survive this pandemic. You should create a slogan or symbol that is similar to what health associations are using to raise COVID-19 awareness. For instance, lifebuoy soap is a bathing bar but is being promoted as a disinfectant to prevent COVID-19 infection from spreading in your home. 

Online marketing

People are engaging with brands differently. With many stores still closed, consumers are turning to websites to get the goods they need and want. Because many distributors and wholesalers are not jobless and it has greatly impacted the market operations, even daily use products are hard to find, which also contributes to people turning to the virtual world to stock up.

This is a great opportunity for you to create a seamless online presence. Promote and sell your products to both new and old customers and reach out to a wider audience. 

Last but not the least 

Make sure to provide your customers the fastest and most convenient shopping experience during this pandemic. Introduce discount offers, launch new products, and increase your response time with fast delivery and more.