Connect with attendees at exhibitions in 5 simple steps

exhibition stand

So how do you make a good first impression that will connect with attendees and get them to spend the time to stop at your stand and talk to you? I say you should connect with professional exhibition stand designers, exhibition stand companies, exhibition stand builders, and many more. 

They are the experts in their respective fields when it comes to creating exhibition stand design innovative and smart to boost your exposure. But that might not be enough, you should invest your own efforts to make the most out of your exhibition show. Therefore, here are some of the ways you can implement to augment the looks and visibility of your exhibition stands and booths.     

Here are 5 Simple Steps to follow

The 6 seconds that will form the attendees’ first impression start from the moment they see your stand.

Create a Visual Representation

Visuals are always noticed first, so you will need to find a strong visual representation of your business and the benefits you offer your customers.

Make sure it is big, bright & bold.

For Example:

  • Picture of someone using your product.
  • A life-size image of a “typical” customer.
  • A graphic representation of your service.

Choosing a Strong, Concise Message

Before you choose a message try to think about your product or service from your customer’s point of view.

  • What problem do you solve for people?
  • How do you solve it?
  • Why is it important that they get that problem solved?

Now condense this information down into a simple message, try to keep to just one key message so that you don’t confuse attendees.

  • What one question could you ask that would identify someone as a prospect?
  • Is there a simple statement that people could identify with to figure out if they could use you?
  • Perhaps it is a statistic that would intrigue people enough to want them to ask more.

Now you have your key message (a statement, question or tagline) use it alongside your key visual. Again, make it bold and easy to read, if it comes from a customer testimonial put it in quotes next to a picture of someone who looks like a customer. Make sure it is the next thing they see after the image that attracts them to you.

Utilize the Right Display Equipment

  • Utilizing the right type of display equipment can be the difference between attendees stopping to speak to you and attendees walking straight past you.
  • Different display solutions will be required for different size stands, but here are a few general pointers.
  • Make sure your equipment is in good condition (If your display equipment is falling apart, damaged or not properly set up attendees may think that as a company you don’t invest in yourselves or represent quality).
  • Choose equipment that will provide you with a large area to display your visual & image.
  • Utilize your height allowances so that you stand gets better visibility from afar.

Manning the Exhibition Stand

So what is the final piece of the puzzle that ties it all together? It’s you, or more accurately the people who are manning your stand.

  • Staff must always appear approachable (not sat with their arms crossed or focused on their phone/laptop).
  • Don’t wait too long to greet attendees, remember 6 seconds is all they will give you initially, but equally don’t jump out in people’s faces.
  • Have a great opening line crafted (perhaps even 2 or 3) that gives you the opportunity to ask a few simple qualification questions

Choose a reliable exhibition design company

There are plenty of exhibition stand design companies available in the market. Whether you are exhibiting in USA, Germany or any other country, you can easily find these companies online. Just search them online by using the keywords:

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  • Booth Design Company Germany
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Summary

The key components to creating a good first impression & connecting with attendees are:

  • A bold visual hook that represents your product/service.
  • Choose a strong (short) key message.
  • Using the right display equipment.
  • Approachable, friendly staff manning the stand.

Important tips to make your exhibition stand design successful

exhibition stand design

Exhibition stands have been used effectively by entrepreneurs to market their products over a long period of time. Their main objective is to capture the imagination of the customers and entice them to purchase the products. The main components used by marketers in such campaigns are eye-catching colors, graphics and messages. This strategy is also meant to spread information about products among prospective customers. This type of marketing requires a lot of effort and time.

If you’re exhibiting in Germany or USA, make sure to hire a professional exhibition stand contractor before you plan to participate in the show. Finding the most popular exhibition stand companies is a challenging task, as there are thousands of them available in the market. Conducting an online search is a safe and clean method of finding exhibition stand designers. Just type the keywords such as exhibition stand contractors Germany, Exhibition stand manufacturers USA, exhibition stand design and build Amsterdam, exhibition stand builders Las Vegas, and hit the enter button. You will many website links leading to some of the best exhibition stand companies. Make sure to check their previous assignments and compare prices to find out which one is most suitable for your budget.      

Hiring the right exhibition design company is not enough, you need to create hype for your exhibition show to ensure maximum exposure and customer reach on the day of the show. 

This article offers some tips, which will enable you to make your exhibition stands a hit among the customers:

Offer free products

At the display, you can offer free gifts to people. You can also offer discount vouchers to those attending your display. There is also the option of giving away a few samples as free gifts. All these steps will help in making your efforts successful. You can always ask your exhibition booth contractor to print images of free gifts on your stand graphics.

Promote on social media

Almost every commercial venture has its accounts on various social media websites now. An established business will also have a considerable number of followers. So if you are planning to hold a display then you must post information regarding it on social media platforms. You can publish images regarding the competitions and other interesting activities that will be held during the program. All this will create interest among the social media followers and encourage them to attend the display.

Give free refreshments

Offering free coffee or cold drinks to a few customers would not cost you much. But, this can certainly help in diverting the attention of customers towards your products. In this manner, you will be able to create interest among people, who might not be interested in your products.

Galvanize your support staff

The staff members who will display your products at the exhibition must be properly groomed for the job. They should be told how to dress up and communicate with prospective customers. Their behavior will play a key role in the success of your strategy. It is important to hire refined and energetic personnel for the event.

Try to make the event interesting

In order to captivate the viewers, you have to make the event interesting. Your support staff can put up an act. You can also run popular music. Anything which arouses interest among the audience would be useful.

Apart from taking care of all these tasks, you need to make sure that your exhibition stand is properly manned and managed. Exhibition stand design company Germany provides turnkey services which include project management. It means that you are free from the worries of installing the stand, managing and dismantling it once the event is over. They will look after everything related to your exhibition stands so you can concentrate on attracting customers.  

Get a great location for your exhibition stands and booths

exhibition stand

Getting maximum attention from visitors in an exhibition or trade show is a challenging task. If you truly mean to gain exposure for your brand, you need to find an exhibition design company that can provide you the best possible location for your stand display. If you search online, you can find a whole range of exhibition stand builders, exhibition stand contractors, exhibition stand designers, exhibition stand companies, and all of them have strong connections with exhibition organizers and sponsors, which allows them to quickly reserve a deserving spot for your display stand. Getting a nice spot for your display stand might be tough but with the help of a exhibition design company, it will be as simple as a walk in the garden.   

Stay closer to the front doors

This is quite an obvious fact. The closer you can have your custom exhibition stands and display stand to the front door, the more you can benefit from the advantages provided by this location. You will get to the visitors as they arrive, bright and fresh, excited about the opportunities presented by the show. You have the chance to create a good first impression of the trade show and of your company. All the booths located close to the primary entrance are usually the best locations on the entire floor. Having a good location is crucial but having a good exhibition stand design is of paramount importance, which is why you should consider hiring an exhibition booth designer to take care of your designing process. This will further enhance your chances of getting maximum attention at trade shows.  

The end of the aisle is good too

A company with large displays comprising numerous products can try to get the booth at the end of the aisle. If you choose such a location or are assigned one, you can gain advantage from this situation and let your display extend out of your booth on one side, which is not possible when you have neighbors on both sides.

Additionally, when your booth is located at the end of the aisle, it is strategically placed on a corner, and automatically has increased prominence. A greater number of visitors will walk across your booth only because of the direction followed by the traffic in the hall. Talk to your exhibition booth design company to secure a location either at the end of the aisle or close to it.

The center is always better

Although the end of an aisle is a good position, the traffic will be the most concentrated at the center of the hall, in comparison to the sides. Most of the visitors will reach the middle, but if the area is too large, they may be able to visit stalls on one or two sides only. In this way, the booths on the sides will usually end up getting a lesser number of visitors walking by their booths. This is definitely not, what you would want for your display. Make sure your exhibition booth contractor is well-connected to influential people and has a strong presence in the exhibition industry to help seek out the central location for your stands.   

Think about the spots closer to the restrooms

If you are not bothered by proximity to the restrooms, these locations can provide substantial benefits over other locations. Everyone ultimately has to visit the rest areas, and if there is a queue, and your display is right there, people will be queued up right next to your display, creating many new opportunities for interacting and connecting. However, be careful, because there could be more than one restroom or the restroom could be located in an obscure area. Either of these situations would not provide any benefit whatsoever. Whether you set up a modular booth design or custom booth design, this location can give your brand maximum exposure in the exhibition hall.  

What you now have to do is to study the floor plan of the display area with your exhibition stand company if you have one and make a careful decision about where your trade show display will get the maximum benefit, the most traffic, and attract the largest number of visitors. Reserve your location and start working with your exhibition stand contractor in getting your exhibition stand organized.