Popular types of exhibition stands

exhibition stands

Different types of stands fire the imagination, especially when visiting an international exhibition. It is possible to reserve a “pre-fitted” area or a “space only” exhibition area during exhibitions. The exhibition stand is a special structure, the purpose of which is to demonstrate the exhibiting company’s qualities and to draw visitors’ attention to the products. The display stand is more expensive to book per m2 as it comes with carpet, a small electrical package, walls, and a basic type of exhibition stand.

The importance of an exhibition stands in a showcase

An exhibition stand is the figurehead of every exhibitor. These areas are usually smaller at a maximum height of 2.5 m. The stands’ typology and the exhibition stand design can tell a lot about their owners. Therefore, large companies with well-known brands try to highlight their showrooms as much as possible. The exhibition stand builder in Germany will provide everything else, including flooring, electricity, exhibition walls, etc. 

Attracting visitors is not the only goal of exhibition stands. Since each exhibition is one of the company’s marketing tools, the ultimate goal of an exhibition is to sell the company’s products. If your stand’s space is ergonomically designed, visitors are more likely to stay at your stand and be more willing to sign contracts. Then it’s time to think about the types of exhibition stands.

Some common types of exhibition stands

Row Stands

The step stand is the most common of all the different types of stands. Row stands are adjacent to neighboring stands on three sides. The front of the stand faces the aisle. It is also referred to as a wall mount.

Many organizers make this “standard” stand available to exhibitors. You can easily equip this stand with roll-up banners and other accessories such as free walls, floor, and seating. An inexpensive and effective solution, especially if you don’t regularly go to exhibitions. It’s harder to attract attention when standing in a row of bleachers. It is often true of the smaller stands and not necessarily the shorter ones.

Corner Stands

Corner stands have the advantage of having two entrances and being at a busy intersection. Corner displays allow you to present your branding on two sides. Exhibitors often use this feature to their advantage by placing an L-shaped banner and multiple display stands to gain greater visibility at trade shows.

Three-sided open stand

The headstand is open on three sides. Visitors can view and enter the stand from the front, left, and right. Advantages and disadvantages of three-sided open display stand:

  • Contact with many customers
  • Accessible
  • small space for displaying graphics (compared to a corner stand)
  • Many options for creative stand design
  • The headstand is almost always so large that you need to rent more space at the show

Island stand

It is open on all sides and has no walls. An island stand provides ample space for a part of the building, such as a lounge or meeting room. The biggest merit of an island stand is engagement! Teams can contact multiple guests at the same time. You can also increase visibility with overhead banners and vertical signs. Some exhibition stand design ideas we suggest to increase engagement include image stands and tablet stands that users can use at their leisure. 

Aisle stand

Unusually among exhibition stand types; this type may be placed between two stands. Walkthrough stands are usually slightly deeper and have no back wall. Visitors walk through your stand to the next aisle. It is an exhibition stand design that allows visitors to enter the stand from either side, so special care must be taken by the stand personnel. Due to the limited wall space on the two sidewalls, this display has few options for mounting advertising material. These stands are often placed in an aisle between the two halls, making them a boulevard. This type of stand requires its stand concept. 

Peninsula stand

The headstand is open on all sides and surrounded by aisles. Visitors can enter the stand from all directions, attracting much attention. A peninsula stand is a true eye-catcher and a way to show that you are an A-brand and market leader. It is important to remember that you are visible and reachable from all sides. Of course, the peninsular islands are much more expensive than the adjacent stand’s walled stand. 

How Does Ease of Use Affect Choice?

Ease of use in exhibiting means the potential for an exhibition stand design to achieve its branding goals. Suppose you exhibit several times a year; buying a stand is the more practical option. Because you can use it many times until it becomes obsolete; on the other hand, renting a stand makes sense if you are revitalizing your brand; renting a stand gives you more flexibility to build until you have established your brand’s visual identity.

The island exhibition stand design is the best choice if you want to involve more participants, but only if you are in one of the central corridors of the exhibition Hall. 

It is also a question of visibility. Exhibitions allow you to showcase your brand to a similar industry audience. On the other hand, it also offers many other exhibitors this opportunity. So it’s all about beating the competition. Make the best use of the available space on the stand. If you can secure a spot near the entrance, you won’t have to work as hard to make a mark there. The further away your stand is from the main traffic hubs of the show, the more you need to plan your stand design with props and visual tricks to attract visitors.

We hope this guide has increased your understanding of stand types so that you will understand the key factors the next time you plan your exhibition stand design and type selection.

About

Expo Stand Services has years of experience in exhibition stand design and construction, making it Germany’s most reliable exhibition stand builder. We have the largest online catalog for exhibition stand design and construction! You get the perfect solution with a few clicks on our exhibition stand designs!

The Benefits of Investing in a Custom Exhibition Stand

Custom Exhibition Stand

Are you tired of blending in with the crowd at exhibitions? Do you want to leave a memorable impression on potential clients and generate more leads? If yes, then investing in a custom exhibition stand is just the solution you need. A custom display helps you stand out from the competition, improve your business image, and create a space that meets your requirements. In this blog, you will explore the benefits of investing in a custom exhibition stand. Get ready to take your exhibition strategy to the next level.

Reasons that make a custom exhibition stand worth investing

Increased Visibility

The primary goal of exhibiting is to catch the eyes of potential customers. A custom exhibition stand allows you to stand out from the sea of generic exhibits. With eye-catching graphics, backdrops, and lighting, a custom exhibition stand increases your business visibility. Whether it’s an elaborate display or a simple but elegant design, a bespoke exhibit enables you to grab the eyeballs of your target audience.

Better Brand Recognition

An exhibition stand design option like a custom display can also help you improve your brand recognition. You can integrate your brand colors, logos, and messaging into your display design for a unified and consistent brand identity that sets you apart. A bespoke stand is an exhibition stand design that reinforces your brand message, values, and mission, making it easier for visitors to remember your brand long after the exhibition has ended.

Customizable Design

As the name suggests, a custom exhibition stand allows you to create a design that meets your unique needs and objectives. Whether you need a stand for your specific offerings or you want to create a space that promotes your brand values, a custom stand can be designed to your exact specifications. A custom exhibition stand allows you a high level of customization options and provides you with a functional and visually appealing stand, improving your overall exhibition experience.

Reusability

Most exhibition stand builders suggest custom displays because of their reusability. Unlike other exhibiting options, a custom stand is a one-time investment and a cost-effective solution in the long run. It means that you can use the same display for multiple exhibitions, which helps you reduce costs and improve the ROI of your exhibition strategy. Additionally, a custom exhibition stand is built to withstand the rigorous process of installation and dismantling at multiple exhibits.

Improved Functionality

A bespoke display is an exhibition stand design that improves the functionality of your exhibition space. It includes adding storage space, meeting rooms, product displays, or other features tailored to your needs. With a custom display from reputed exhibition stand builders like Expo Stand Services (ESS), you can create a space that increases foot traffic and makes it easier for your team to engage with potential customers.

Higher ROI

Investing in a custom exhibition stand is a strategic move that pays off in multiple ways. Your chances of attracting potential customers increase significantly with a bespoke display. Unlike modular exhibition stands, a custom display is a long-term business asset in which you do not have to invest repeatedly. Bespoke exhibits are tough enough to traverse the country without losing their allure. A custom exhibition stand lasts for decades, serving as a timeless representation of your brand. A display that stands the test of time becomes an invaluable asset you cannot overlook. The high conversion rate of a bespoke stand guarantees higher returns on investment (ROI), making every penny you spend on your custom exhibition stand design worth its weight in gold.

Maximize your ROI, revenue, and customer base with a bespoke display that captures attention and also endures the test of time. Investing in a custom exhibition stand elevates your brand’s presence, draws in potential clients, and delivers long-term value. It is as unique and dynamic as your brand, and you reap the rewards of a higher ROI that keeps on giving.

Considering all these advantages, you should give custom exhibition stand design a try for your next exhibition. And if you are looking for an exhibition stand builder to fabricate your custom display, then top builders like Expo Stand Services (ESS) can assist you. With years of experience and a proven track record of delivering successful projects on time, ESS is the go-to choice for exhibitors worldwide. The competent team of designers and builders at ESS works together with you to build a display that represents your brand in the best possible light.

Conclusion

Overall, investing in a custom exhibition stand offers a wide range of benefits for businesses looking to make an impact at exhibitions. From increased visibility and brand recognition to customizable design, flexibility, and improved functionality, a custom stand can help you outshine your competitors. With its compelling nature, a custom display increases foot traffic, generates new leads, and maximizes your ROI. Any exhibitor looking to take its exhibit strategy to the next level should consider investing in a custom exhibition stand, even though it may require a larger initial investment. Hope this blog has helped you!

Factors to consider while choosing the best exhibition stand builders in Barcelona

exhibition stand builders in Barcelona

Participating in exhibitions is a great marketing strategy to showcase your company. Exhibitions are the most common marketing strategy. Exhibitions are not cheap. You want to maximize your profits when you’re paying a lot to participate. Exhibitions are not new as a marketing strategy but an old technique. Be sure to choose exhibition stand builders in Barcelona that has been in the industry for decades and can offer you an exhibition stand concept that suits you and your company. Once the exhibition is over, the preparations can be overwhelming. The face of exhibitions has certainly changed with the digitization of the market, but the essence remains the same. 

How to choose the best exhibition stand builders in Barcelona?

When looking for the best exhibition stand builders in Barcelona, you should choose one that understands your company’s goals, your business, and the impact of your stand at the exhibition. They are still the most valuable marketing techniques. The whole process is complicated and requires huge financial and human resources. Exhibition stand builders in Barcelona are most looking forward to the exhibition. Every big and small detail needs to be planned for completely successful participation. Many exhibition stand builders in Barcelona on the market create some of the best exhibition stand designs in Barcelona. Therefore, choosing an exhibition stand design company in Barcelona that has been in the industry for many years and can provide the right exhibition stand design Barcelona for your organization and business is important. 

Tips for choosing an exhibition stand design company

But the goal of every exhibitor is to choose the best exhibition stand within the budget and designer. All human and financial resources required for this complex communication and disclosure mechanism should be considered. So how do you determine which exhibition stand builders in Barcelona are the best for your exhibition look? Every detail needs to be planned for a successful exhibition. There should be some parameters for choosing the best exhibition stand design company in Barcelona.

Experience in the exhibition industry

All exhibitors try to choose the best exhibition stand builders in Barcelona; however, we believe that all experienced people were once novices. In a typical scenario, we recommend choosing an experienced exhibition stand design company in Barcelona with extensive field experience. Not only will you find more professional exhibition stand ideas there, but choosing someone with experience will bring maturity to the job.

Reliability and Reputation 

Experts also recommend working with the reliable and reputable exhibition stand builders in Barcelona. Additionally, the expert selected must have several years of experience in your industry to ensure they understand the nuances of your business. It is recommended to read ratings, comments, and feedback from previous customers to ensure that your stand builder provides excellent services. You must also review the company’s portfolio to verify the types of displays and optimize the space leased to maximize utility. 

Full-Service Provider 

When investing so much time and money into finding the best exhibition stand builders in Barcelona, you also need to choose an exhibition stand design company in Barcelona that is a full-service provider. By full-service provider, we mean a company that takes on the planning, production, installation, dismantling, and warehousing. If you can stay on budget, you can say that you have chosen a complete exhibition stand service and the best builders in Barcelona for your exhibition. 

Production Space/Warehouse 

After renting the exhibition space, choose a company that offers a good production space for your exhibition stand design in Barcelona, a solid warehouse for storing your stand, some level of control over the entire stand manufacturing process, and better budget optimization than other competitors in the exhibition market. Working with such companies ensures a smooth stand manufacturing process from start to finish.

24/7 technical support

Challenges can arise no matter how knowledgeable and experienced the stand builder is. Therefore, the exhibition stand builders in Barcelona must provide her with 24/7 technical support. No matter what happens during the exhibition, it would help if you acted with discretion and without hesitation.

Graphic

A key aspect of effectively reaching your target audience is the inclusion of visuals. We recommend choosing an exhibition stand design company in Barcelona that uses the latest technology and incorporates graphics and other elements to provide the best service. The stand builders we select must pay attention to every detail to ensure the best possible result for your exhibit.

 Exhibition stand quality

It is important not to compromise on the quality of materials used by stand builders. Choosing a local exhibition stand builder in Barcelona has the advantage of knowing local suppliers who can provide good quality raw materials at a reasonable cost. It allows us to manufacture excellent quality exhibition stands at reasonable prices. You’ll have to dig, but if you can find an exhibition stand builder in Barcelona who makes quality stands reasonably priced, you’ll be in great shape. 

Geographical location

It allows you to control your logistics costs. Not going to a nearby contractor will impact your budget or increase your expenses in some way.

Advice

Stand’s initial connection with a potential builder is incredibly meaningful. Whether you contact us via email, phone, or through our online process or another contact form, what matters is how involved our team is in discovering more details about your business. Without interest, you are unlikely to receive a bespoke price offer and desired exhibition stand design. In general, the exhibition entrepreneur’s special interest in your organization is beneficial for a successful consultation. The more up-to-date your exhibition service provider is the more important information and advice you will receive for your next exhibition.

Most of the time, we want to reduce the overall cost of attending an exhibition. We recommend getting cost estimates from at least three stand builders.

To Conclude:

Hire a good exhibition stand builders in Barcelona. Don’t try to save a few bucks by hiring a novice. Then you can compare experience, design, cost, and other aspects to make an informed decision.

If you’re looking for a top-notch exhibition stand design company in Barcelona for your upcoming exhibition, end your search here. ESS is the ideal exhibition stand builder in Barcelona, offering a complete range of exhibition stand designs in Barcelona services. An international company has grown quickly to become one of the leading players in stand construction in Europe. In a very short time, we established ourselves as Germany’s leading exhibition stand design company in Barcelona.

We advise you not to go to the cheapest agency. Here are some tips for finding your ideal exhibition stand builders in Barcelona. The company may not offer the best products that will become more expensive in the long run. 

A quick guide for choosing an exhibition stand builder in Barcelona

exhibition stand builder in Barcelona

Your choice of exhibition stand builders in Barcelona is important to ensure the highest quality and to fit your company’s needs and budget.

Stands play a very important role in every exhibition. There are some important points to consider. Not only does it represent your brand at the show, but it also captures the spirit of your visitor and makes an unforgettable impression. When showcasing, an exhibition stand is essential to attracting customers and achieving your goals. Therefore, choosing the right exhibition stand design company in Barcelona is crucial. Every detail needs to be planned for a successful exhibition. Sometimes your primary goal is to sell your product, while other times, you want to get as much attention as possible and build brand awareness.

Important tips for choosing a good exhibition stand builder in Barcelona

Be sure to choose exhibition stand builders in Barcelona that have been in the industry for decades and can offer you an exhibition stand concept that suits you and your company. Whatever you want to achieve, choosing the right stand builder is an important step in making your showcase successful. Here are some tips to help you choose the right exhibition stand design company in Barcelona for your upcoming show.

Relevant industry experience

Who else has the company worked with? Have they worked with anyone else in your industry? Many stand construction companies specialize in a particular industry or work in different industries. Does the company you are looking for have experience in your industry or a related field? Relevant experience means that this company understands what works best for the industry regarding function, materials, design, and layout and knows how to design something that resonates with its audience. It also gives you a competitive advantage because we know which exhibition you may be exhibiting at.

Work portfolio

See the client list to see if they have worked with reputable names in the industry. 

See if the booth company offers end-to-end services

Any exhibition stand design company in Barcelona that offers design, manufacturing, logistics, assembly, and dismantling of the stand is a good choice. It saves you a lot of money and makes your exhibition experience hassle-free.

Do you like the work of the exhibition stand designer?

Probably the most important factor! Do you like the designs they provided you with? Does their previous work make you curious about working with them? In that case, it may mean they have been unsuccessful or lack experience. If their site doesn’t have many examples of previous work, be sure to request some, as they will give you a good idea of ​​the quality of their work. The proof is in the pudding, or in this case, in the projects!

Price

Your stand should be a good value for money and within your budget. Therefore, make sure that the exhibition stand design company in Barcelona you choose offers this in terms of pricing. Ensure the company you work with can justify costs so you know what you are getting for your money. Get the exhibition stand design in Barcelona from a company that fits your budget and needs.

Production Space & Warehouse

Look for an exhibition stand design company in Barcelona with a good production space for your exhibition stand and a solid warehouse for storing your stand. A certain level of control over the entire manufacturing process of the showcase and better budget optimization than other competitors on the exhibition will smooth the showcase processing. Working with exhibition stand builders in Barcelona like this ensures a smooth stand-making process from start to finish.

Qualification

Testimonials give us a good idea of ​​a company’s reputation and performance from what past customers have said. Seek testimonials from our company’s customers to assess our service quality, approach, processes, and customer service. Gain insight and understanding of your level of performance, whether you have met your goals and deadlines, and how well you have complied with your obligations if the customer fails, is satisfied with the finished product, and performs well at the exhibition.

Advice

Your first connection with a prospective exhibition stand builders in Barcelona is very important. Whether you contact us via email, phone, or online form, it all depends on how interested your team is in your company. Your chances of getting a customized price quote and desired exhibition stand design in Barcelona are slim without your interest. To get good advice, Barcelona’s exhibition stand design company must be deeply interested in your company.

Technical support

Even if you choose an experienced and reputable exhibition stand builder in Barcelona, you’re bound to run into problems big and small. Therefore, the company you choose should provide technical support quickly to ensure that all issues are resolved efficiently and effectively without delay.

To Sum Up:

Hire a good exhibition stand design company in Barcelona. Don’t try to save a few bucks by hiring a newbie. If you’re looking for top-notch exhibition stand builders in Barcelona for your upcoming exhibition, stop your search here. Here are some tips for finding your ideal exhibition partner.

You don’t want to go through all the hassle of choosing and connecting with us. We are an ideal exhibition stand builder in Barcelona, offering a complete range of exhibition stands design services.

Showcase at ARABLAB 2023 Dubai with the top Exhibition stand contractor in Dubai

ARABLAB 2023 Dubai

ARABLAB 2023 Dubai is an annual international laboratory and analytical industry exhibition, from 19th to 21st September 2023, at Dubai World Trade Center in Dubai, United Arab Emirates. ARABLAB EXPO 2023 is a LIVE LAB SHOW where science and chemistry combine to bring technological innovations to life. It focuses on pioneering solutions and innovations in analytical instrumentation and laboratory technology, an ever-growing and developing sector becoming increasingly important worldwide.

Prominent features of Arablab expo 2023 in Dubai

  • ARABLAB EXPO 2023 showcases the latest technologies in the industry. It is organized by Arabian Exhibition Management, a company specializing in organizing exhibitions in the Middle East and North Africa region.
  • It offers a comprehensive exhibition that allows attendees to participate in various activities, experience high-profile business networks and gain valuable insights into the latest trends and future solutions. 
  • For the safety of all visitors, the latest and most stringent anti-coronavirus security measures will be applied on the exhibition grounds. It includes that participants must wear masks indoors and regularly disinfects the exhibition grounds.

Why exhibit at ARABLAB 2023 Dubai?

ARABLAB 2023 Dubai will showcase the latest laboratory equipment, technology and services from leading manufacturers and suppliers worldwide. The seminar program at ARABLAB EXPO 2023 will include topics from the following areas:

  • FOODLAB,
  • PETROLAB,
  • CHEMLAB,
  • BIOLAB,
  • ENVIROLAB and
  • DESIGNLAB.

ARABLAB brings together 10,000 visitors from over 100 countries and showcases the most advanced laboratory solutions and equipment designed and developed by leading manufacturers. The ARABLAB 2023 Dubai will attract exhibitors and visitors from various industries, including pharmaceutical, chemical, food and beverage, environmental science and more. ARABLAB 2023 is the premier international Exhibition bringing together analytical and laboratory professionals worldwide.

Dubai is becoming a global hub where customers and suppliers can connect, learn about the latest technologies and learn first-hand about key global issues in the analytics industry. If you are exhibiting at Arablab Dubai 2023 and looking for an exhibition stand contractor in Dubai, choose Expo Stand Services!

Wondering why to choose us for ARABLAB 2023 Dubai?

When you invest in an exhibition stand contractor in Dubai like ours, we work with you to program your concepts and turn them into reality, made possible by our experienced designers working hard to make each stand unique. For exhibitors, we offer on-site assembly and dismantling at the exhibition centre. Expo Stand Services is the leading exhibition stand contractor in Dubai. In addition, we also offer a variety of exhibition stand designs.

An engaging and creative exhibition stand design is a priority at ESS while handling the design, printing, production, warehousing and shipping. In addition, unlike other exhibition stand contractors in Dubai, we know the exhibition industry throughout Europe and have several offices near the major exhibition cities. We strive to meet branding needs and provide the best exhibition stand design. Our teams of professionals can offer a comprehensive range of services at a competitive price, making us the No. 1 exhibition stand contractor in Dubai.

To Conclude: 

Through years of industry experience, Expo Stand Services has built a reputation as a provider of quality exhibition stands that help companies stand out at exhibitions. Using our fast services will give you a stress-free exhibition experience. So you can rest assured that our on-site warehouses will ensure your ARABLAB 2023 Dubai exhibition stand project is delivered on time and that our office teams quickly resolve any issues.

One stop for exhibition stands builders in Munich for all your exhibit needs

exhibition stands builders in Munich

Expo Stand Services is one of Munich’s popular exhibition stand builders. We design, build, and produce stands for international companies exhibiting in Europe. ESS is spread across Europe, which helps our clients to develop and maintain exclusive and bespoke stands. We work with a unique process and respect the critical aspects of the brand.

Trust us; we provide customized, practical, and robust exhibition stand designs in Munich to help you achieve your business goals. Here’s what you want to hear! The hard-working team at ESS has completed big projects across Europe over the past year to ensure maximum customer satisfaction. We are a reliable exhibition stand design company in Munich that offers clients outstanding exhibition design services.

Our list of offerings for your next exhibit in Munich

  • Years of experience as exhibition stand builders in Munich have strengthened our geographic reach, visionaries, and ideas. We are the creators of world-class exhibition stand design in Munich.
  • Our team guarantees the quality of the stand and the professional execution of the showcase.

How do we work for you?

ESS’s teams appropriately handle end-to-end management services and on-site management. The technology, knowledge, and international quality standards we bring to the exhibition are unimaginable. Working to industry standards, we offer our customers convertible rails exhibition stand design in Munich. 

What makes us the best exhibition stand design company in Munich option for you?

  • We ensure your business can benefit from our expertise by creating a custom creative exhibition stand design in Munich. Our stand reflects your brand. The company has been providing exhibition stand services in Europe for years.
  • We are an honest exhibition stand design company in Munich.
  • ESS is the leading supplier of exhibition stands in Europe, with a wholly creative and experienced in-house production team.
  • We meet our customers’ every need.
  • ESS offers a list of exhibition stand designs in Munich and flat rates that you can adjust to suit your needs.
  • We take care of everything from creating 3D exhibition stand designs to graphic print production, stand construction, and even dismantling a custom exhibition stand!

Benefits you can get by making us your exhibition Partner

We offer our customers a 100% stand guarantee stand setup. Our exhibition stands designers focus on achieving your business goals with bespoke stand designs that complement your brand’s thematic setup.

We offer an exclusive range of custom displays designed to showcase your brand and product.

What to expect from us as your exhibition stand design company in Munich?

We deliver a tailor-made exhibition stand for a stress-free exhibition in Munich, Germany. We have high-quality printing and production facilities. 

Alluring stands lead to enormous success

As an experienced exhibition stand design company in Munich, Expo Stand Services is familiar with the standards, rules, and regulations for exhibitions in Germany. We understand that your exhibition stand design in Munich must be attractive.

After receiving the concept, we hand it to our creative department to design, build and build the stand—apt exhibition design in Munich. 

And choosing us as a reliable exhibition stand builder in Munich will help you get the premium designing services of all time.

Our expertise and experience will ensure your show runs as planned and without incident. Transform the way you present your business through exhibitions. 

Conclusion

ESS is the best exhibition stand builder in Munich! Our perfect projects include octane stands, innovative custom stands, two-story stands, country pavilions, and more. It makes us the only exhibition stand design company in Munich with access to great designs in just a few clicks. ESS is one of Europe’s leading suppliers of exhibition stand design in Munich, with its production facilities and sales offices in Germany and across the globe. We work with your conception and brainstorming to make your vision a reality.

As an exhibition stand builder in Munich, contact us immediately or meet us to help you with the exhibition stand design in Munich you want!

How to Measure the Success of Your showcase?

Exhibition stand

You and your team invest a lot of time and money to exhibit, exhibition stand design and promote your company with the best marketing strategies. We can imagine that your presence alone cannot successfully exhibit at an exhibition. But how do you know if your showcase succeeded and your investment is right? A big part of success is setting clear goals, right mindset and attractive Exhibition Design Company. The definition of a successful exhibition depends heavily on your business goals. Ask yourself beforehand what you want to achieve. This article describes how to measure them and little bit about how you can maximize your ROI.

Common ways to measure the showcase success

What are your exhibition goals? Do you want to generate more sales or just increase brand awareness? Or how would you define a successful exhibition? Let’s start with a question. What is the definition of a successful exhibition? It is a good idea to sit at the table, hold a piece of paper and take the time to answer all these questions. Success at an exhibition is your goal depends heavily on. Please don’t rush. Brew your favorite tea or coffee and think about it. Are you there to write orders and make sales? Are you developing a new lead pipeline, or is your main goal to increase brand awareness? You should set specific, measurable goals for each goal. You may already know most of the metrics, but I promise you’ll discover some new ones as you read this article. Keep reading!

Understand your goals in advance

The planning process usually starts with why. For ROI purposes, it can be even more useful to start with: Answering this question will help you evaluate your showcase marketing efforts in the context of your broader marketing strategy and align your showcase presence towards specific wins for your business. Before, during, and after your showcase, you might want people to engage with your brand and discuss your products and services. Maybe you’re trying to raise brand awareness or turn awareness into new contacts. Perhaps your goal is to bring a product or service to market. Or maybe it just generates revenue. Whatever your goal, you should remember it throughout the process.

Information is key

Of course, you can also measure key performance indicators based on the data you collect, such as name, email, phone number, business, etc. But why not dig a little deeper? Businesses have various products, from consulting-based services to actual products. So when participants fill out the engagement form, ask them what they are interested in about your company. Then you can adjust your follow-up approach based on how you respond to them. Asking participants how to contact them makes follow-ups more comfortable.

Score leads

Exhibitions are a very good way to increase your prospects. If this is your focus, ensure you have a detailed scoring system. It can be customized based on your goals and needs. For example:

  • You can use the character evaluation approach.
  • It could be a “hot” lead that has made or is ready to make a large purchase.
  • It may be a very attractive lead who has made a small purchase or may become a long-term customer.
  • May identify leads that have made small purchases but are unlikely to make large purchases shortly
  • It can be reserved for leads who only requested documentation or some non-purchasing follow-up.
  • Regardless of your system, you can use methods to classify your leads to determine the overall quality of the leads generated at your showcase.

Participation

There are several ways to count attendance at exhibitions. If you are using cadence, you may run into capacity management issues.

Feedback

Another successful way of measuring your victory is to energize and look for comprehensive feedback. Talk to the team you had on your show stand, have a conversation with your unused prospects and existing clients and discover how profitable they thought your participation was; it is straightforward to form your possess overview to gather data that will prove invaluable to you as a company, this may well be done by employing a basic taken a successful toll illustration and send it to all the individuals whose mail addresses you collected at the show.

Visitation Uplift

For extraordinary presentations specifically, you’ll need a way of measuring the impact these have on top-line appearance – do they draw in guests to the setting that wouldn’t something else visit? There are a few strategies to attain this – for the case of an everyday normal recently and after the exhibition, authentic appearance execution or, best of all, the leftover or contrast from what was forecast otherwise. These ‘extra’ guests, in additionally their monetary commitments of affirmations and other earned income, can be numbered towards the exhibition’s victory.

Now, let’s see how you can maximize your ROI

Develop perspective

Exhibitions are also great for contacting new buyers. But don’t expect shoppers to magically visit your stand. You are responsible for introducing yourself to potential new buyers and booking a meeting for your business before the show. Contact your representative for a list of participating retailers in advance to set up a meeting. Try to give them a compelling reason to meet you at the show by including a curated line sheet of the products they will most likely be interested in! Set goals for your team regarding how many buyers to contact before the show and when you plan to showcase.

Taking a measured approach

We live in a world where innovation implies it’s easier than ever for us to induce information – and lots of it – at the touch of a button. Sometimes, although exhibitions since ready to get huge volumes of information, it doesn’t essentially cruel we ought to. At shows, businesses have an uncommon opportunity to get before potential buyers within the right outline of intellect to discover almost distinctive items and administrations. And the key here is organizing significant discussions.

Yes, innovation can assist in intensifying and moving forward the way you screen, and the track comes about. Still, it should be utilized to bolster – not supplant – building beliefs and connections on a one-to-one premise. Taking a customized approach, centring on face-to-face engagement and organizing quality – not amount – leads will assist you in changing your exhibition strategy and assessment process.

The Outstroke:

There are numerous ways to degree the victory of your nearness at an exhibition, but the ones we have laid out here are often foremost effective and effectively measurable. Whatever you need to accomplish from your nearness at the appear to make beyond any doubt merely set clear and reasonable objectives sometime recently you go and measuring your execution shouldn’t be as difficult.

Have a successful Showcase!

Best exhibition stand builders in Birmingham work at ESS for you

exhibition stand builders in Birmingham

Expo Stand Services is one of Birmingham’s best-known exhibition stand builders, with production sites and sales offices worldwide. We have been at the forefront of exhibition stand design in Birmingham for years. ESS is the first among exhibition stand builders in the UK to offer exhibitors the opportunity to declare the value and details of their project in advance without obligation!

Our European wings help our clients to create and host unique custom stands, designed with a unique approach and meeting critical branding requirements. We allow clients to take control of their projects without worrying about late deadlines and excessive budget proposals.

The spectrum of exhibit services with years of experience in Birmingham 

We provide innovative and creative solutions to an impressive number of clients worldwide. Here’s something you need to hear! Expo Stand Services’ dedicated team has completed big European projects in the last year, all with high customer satisfaction. With years of combined experience in the exhibitions industry, ESS specializes in the design, planning, execution, and carbon offsetting of exhibition stands and exhibitions worldwide.

What makes us the best among other exhibition stand builders in Birmingham?

Our long history as exhibition stand builders in Birmingham race has helped us achieve geographic reach, vision, ideas, and the creation of high-end exhibition stand designs in Birmingham. 

  • We have provided comprehensive solutions for companies exhibiting across the country. 
  • We always guarantee the best manufacturing quality. The technology has further enhanced the capabilities of our busy graphics department, offering additional productivity with unmatched quality. 
  • We adhere to industry standards and ensure our clients receive redeemable leads and exceptional attendance at all stands, from simple stretchable canvases for shell projects to high-quality custom space-only stands.

The ESS USP is an exhibition stand builder in Birmingham

We have an excellent network of contacts and suppliers, which allows us to be flexible enough to meet all customer requirements in addition to reusable modular stand systems, pop-up stands, and portable stands. We strive to provide the best service and deliver the right product at the right price! As a result, we have become one of the most trusted exhibition stand builders in the UK.

Our extensive experience in stand design allows us to help you get the most from your investment in stand real estate because we know how important it is for your show to deliver results. Many diverse options ensure you find the best solution for your product and budget.

We are the leading exhibition stand contractor in London with our production team who are both innovative and competent to meet all of our customer’s requirements. 

Whether in the UK or Europe, our friendly and experienced team will maximize your exposure and help make you stand a success.

ESS is a go-to place for your next exhibit

Working across all industries, we provide customized stand solutions to all our valued customers. With our full service, you can arrange the coordination with the organizer, the logistics, and the transport of the stand more relaxed. 

With bespoke exhibition stand designs in Birmingham that fit your brand’s thematic layout, our stand designers focus on achieving your business goals. We guarantee fast delivery. Whether we create a concept, design a stand, or deliver at the exhibition, we believe in rapid implementation. Our services include exhibition design, stand construction, and comprehensive pre and post-project management services, providing full support throughout the exhibition process. We are a team of dedicated Project Managers, Carpenters, and Designers offering a level of service unmatched in the industry.

All in all:

We also keep our customers informed, welcome feedback, and strive to improve what is needed while providing the perfect venue for an exhibition. Using our combined experience and creative approach to ensure each build meets your needs, we continue to build many completed projects worldwide.

Our enthusiasm and passion for what we do are maintained and manifested in ambitious concepts that we often put into practice and, above all, never give up. Finally, we offer an exclusive range of custom stands designed to maximize the exposure of your brand and products. 

Expert’s Guide to Choosing the best Exhibition Stand Contractor in Berlin

Exhibition stand contractor in berlin

Berlin, in Europe, is the best destination for exhibits, with peerless exhibition halls and venues. The city offers endless possibilities for the organizers to host exhibitions, from modern spaces to historical landmarks. Exhibiting is one of the best ways to generate leads, increase sales, and promote your business. To make the most of an exhibit, you need a first-rate exhibition stand to grab the attention of visitors. And a proficient exhibition stand contractor in Berlin can assist you with all the requirements for showcasing. A major question how do you select the best among the exhibition stand builders that are optimal for you?

Factors for choosing exhibition stand contractor in Berlin

Decide goals

Define your objectives for start seeking an exhibition contractor in Berlin. What are your goals for the exhibit? your budget, message you want to convey to attendees? Finding answers to these questions will help you narrow down your search. It will help you find an exhibition stand builder in Berlin who can meet your specific requirements. A clear understanding of your needs enables the contractor to fabricate a stand that meets your budget and objectives.

Check their experience and reputation:

Experience and reputation are essential factors for choosing an exhibition stand design company in Berlin or any other corner of the world. You should work with a builder that has a proven track record of designing and building high-quality exhibition stands. Look for a stand builder who can demonstrate its expertise through its portfolio of previous projects. Check online testimonials and reviews to get a sense of their prominence in the industry. It is essential to work with an exhibition stand design company in Berlin that has experience in your industry. It will give them a grasp of your competitors and target audience. A contractor with a good reputation will have a successful history of delivering on their claims.

Evaluate the design capabilities:

A compelling exhibition stand design plays a critical role in the success of your exhibit. Look for an exhibition stand contractor in Berlin who can come up with a unique design that reflects your business. It will help you attract visitors and provide a memorable & engaging experience. Work with a contractor who has a team of skilled designers that can provide you with 3D renderings of the proposed design.

Consider the project management skills:

Project management is a vital aspect to select the best exhibition stand contractor in Berlin. Go with the builder who can manage the entire process from start to finish. An exhibition stand contractor providing project management services will be the ideal option. It will ensure clear communication & coordination, and on-time & rapid delivery for a seamless exhibit experience.

Review the payment and pricing terms:

Undoubtably pricing is an essential factor for choosing a proficient exhibition stand contractor and booth builder in Berlin. Pricing should not be the only factor to consider. You should work with a company that offers transparent pricing and a detailed breakdown of costs. Try to avoid contractors who offer very low prices. It may indicate that these exhibition stand builders are cutting corners or using cheap-quality materials. Don’t forget to review the payment terms to make sure they are fair and reasonable.

Get your exhibition stand with Expo Stand Services!

Finding an exhibiting partner possessing all these qualities might be difficult. And if you are an exhibitor seeking assistance for an exhibition stand contractor in Berlin, Expo Stand Services is the answer. We provide every single service related to the exhibit under one roof. With years of expertise and a keen eye for trends, we strive to offer an eye-catching display that meets your objectives and requirements.

Conclusion

Opting for the right exhibition stand contractor in Berlin is a critical decision. It will have a significant impact on the success of your exhibit participation. The factors outlined in this blog, you can select a contractor who can design and build your high-quality exhibition stand. And if you do not want to go through the hassles of researching Expo Stand Services is a go-to exhibition stand contractor. We will assist you at every phase, from stand building to post-exhibit support. Contact us to get the best deals and make your exhibition memorable & successful.

7 Mistakes to avoid when participating in an Exhibition in Berlin

exhibition stand design in Berlin

We know how much it costs to attend an exhibition. It is a fact that exhibitions offer a great opportunity to introduce your brand to a focused group of prospective customers and to spend money. We often ignore things that can greatly impact the presence and exhibition stand design in Berlin. An exhibition stand showcases your company, stands out from the crowd, and shows customers why you are the best choice of supplier opportunity.

Getting it wrong at an exhibition can damage your brand’s image, and the entire event can be a waste of time and money. That’s why we’re here to explain the mistakes exhibitors often make and to reduce the impact on your stand and, ultimately, your brand.

No goals

Having no goals or goals spells disaster from the start. Make sure you have clear goals and objectives for your stand. What is the goal you want to achieve with your exhibition stand? Why are you here? What is the goal of the exhibition stand? Your goals drive all aspects of your presence: exhibition booth design, location, marketing, and strategy. So you need to be clear about what you want to achieve and what kind of success you want. Goals are important to measure the success of your stand and improve it for future shows, whether it’s getting a certain number of leads or selling a variety of products.

Understaffed at the stand

The most common mistake is not having enough staff in your exhibition stand. Imagine having a visitor at your stand. However, there is no staff to take care of them. Next, imagine the impression your brand makes in the minds of your visitors. If you have a medium or large exhibition stand, make sure you have enough staff on board and do not leave visitors behind. Adequate staff is required to manage activities such as demonstrations, product tastings, and standing receptions.

Reduce costs

You may save money on your exhibition by settling for the cheapest exhibit space, shaving off your exhibition booth design, and always recycling old stand materials, but what impact will it have on your reputation? Is it? An exhibition is an investment in a new business. Spend the budget it deserves! When those leads come in, it pays off. Willing to pay for experience and expertise but know where bad guys can make suggestions. You may be able to achieve your vision for less than you thought.

Location mismanagement

Stand employees are often in a safe corner to chat. An exhibition stand is usually a place that visitors never walk past it twice. If they see staff in the corner of the stand having a private meeting, they may feel like they are interrupting an important meeting and lose interest in coming and interacting with you. Train staff that they are a place where they can pay attention and attendees. Suppose you have something really important to discuss. In that case, you can leave the stand for a short discussion without disturbing the stand aura and making your exhibition booth design in Berlin look professional.

Missing design marks

An eye-catching exhibition booth design is one of the most important parts of exhibiting. If your stand fails to grab the attention of your visitors, you lose out on interactions, leads, and sales. The stand should be visible, accessible, practical, and compatible with your brand. The overall quality and exhibition stand design in Berlin can be affected by low budgets, disorganization, designer misunderstandings, or time constraints. Even on a low budget, you can get a good footing by putting your money where it matters most. Choose a small stand with quality graphics, furniture, LCD screens, and bright lighting to avoid boredom and have a great exhibition booth design in Berlin. 

Create an eye-catching space instead of a big exhibition stand that looks and feels like it. Contact your designer 4-6 weeks before the show and submit a detailed exhibition stand design brief to ensure you are well organized and the designer knows your requirements.

Unqualified leads direct to sales

There are many different types of leads. For this reason, forwarding all contact details unnoticed and unexplained to a sales rep is risky. If you’re having a good conversation with a valuable prospect, taking as many notes as possible is a good idea. 

We’ve said a lot about exhibition stand design in Berlin, but it’s clear that you need to choose a good exhibition stand builder. That can provide you with an exhibition booth design that can grab the crowd’s attention. Exhibition stands can help you significantly increase your ROI. So invest wisely in your exhibition booth design in Berlin.

Failure to advertise your existence

Every exhibitor creates a program for its visitors. Make sure you know all the advertising options available, from simple listings to full-page features. Participating in exhibitions is an invaluable way to reach out to stakeholders. Just being there is not enough. It would help if you worked hard to connect with the right people, we’re dedicated to your prospects, and, most importantly, enjoyed what you did.

As you can see, exhibitors make many common mistakes when planning their stands. You will face mistakes and difficulties if you are a first-time or a seasoned exhibitor. Remember that any obstacle can be overcome. With so much potential business, exhibitors find it useful to know the most common mistakes.